Anders BjersAssociate, Googol

Communication, Innovations, Social Media, Strategy, Outlook

Antonia Ax:son Johnsons Foundation for Environment and Development 3GNS Berghs School of Communications Radio Intelligence University of Stockholm PodTech Networks Activio Health Tech EU-Commissions Representative Office in Sweden Votia E-democracy Torget

Digital-TV Kommissionen Googol

http://se.linkedin.com/in/andersbjers

Communication

Message Distribution / Channel Reciever

Challenges

• Navigate Disruptive Technology• Budget – fund innovation and communication

project• Design and find the next business models

Disruptive Tech

Apps, Apps, AppsNew ways to sellEnterprise Social NetworksLikeonomicsQuoraGamificationHashtag chatExtending print

By Altimeter GroupUser Experience Business Model Value Networks

LIkenomics ✔✔ ✔New ways to sell ✔✔ ✔✔ ✔Next-gen search ✔ ✔Big data ✔ ✔✔Enterprise soc net ✔ ✔✔Gamification ✔✔✔ ✔ ✔Extending print ✔ ✔✔Curation ✔ ✔✔Hashtag chat ✔Quora ✔ ✔DIY/ Co-creation ✔ ✔ ✔✔

Co-Create

• GE – Ecomagination Challenge• Starbucks – My Starbucks Idea.com • Snorisar • LEGO – Design by Me• Twitter #

Snorisar

• 250 000 Accounts• 1 mil. Votes• 3 years • First Social Project• 3 actions-Submit Idea- See Others Ideas- Action page / Starbucks Feedback• Philosophy• Conversations will happen – join it!• Use engaging mannor / Listen.• Its about Relationships• Only One place on each Social Channel

http://www.digitalbuzzblog.com/video-legos-social-strategy/

http://designbyme.lego.com/en-us/default.aspx?icmp=COHomeRecommendationsUSDbM

Enterprise Social Networking

Spigit.com

Spigit on Facebook

Join a Group

Why leave

Interact

Philosophy• Be Open• Focus - Collaboration / Co-Create• Be Present, Authentic, Lead, Listen and Answer• Look at: Context, Purpose, Meaning, Goals,

Conversations• Simplicity• Break ”old” Linear Communication Models• Time, Process and Engagement• Embrace Fragmentation• It´s about People

Whats ahead

Social is the New NormalScreens, Screens, ScreensCumulative Development and FragmentationMore Mobile – Less DeskMyriad of Innovations Less Google – More Social SearchOpen SourceAugumented Reality…More Video – text takes timeFace Time – beats everything else… (real)

Strategies for Co-Creation

1. Create space for interaction2. Be transparent who you are and affiliation3. Treat members as co-creators, not respondents4. Engage in genuine dialogue and listen5. Let go of controll – be a facilitator6. Allow Co-creators to shape agenda / topics7. Adopt interactive model for Innovation8. It’s about culture – cutivate it

Overall Strategies

Embrace the Disruptive Tech. If…Develop StrategyAdapt or dieCo-Create and CollaborateCreate and Sustain RelationshipsUse Guidelines Create Social TeamsBe ThereBe a Facilitator not a ControllerIterate – LearnGet out of Vertical Siloes

Googles Quest to Build a Better Boss

See article in NYTimes.

http://www.nytimes.com/2011/03/13/business/13hire.html?src=busln

Thank You

www.googolblog.wordpress.com

www.youtube.com/ggllive

www.twitter.com/googollive

http://www.innovationpioneers.net/

Anders BjersAssociate, Googol