Googlesociety s12011

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Transcript of Googlesociety s12011

All Your Realities Are Belong To Us: The

WikipediaGooglizationof Reality

Or

How the Internet Killed the

__________ Star

#t101medialife@typewriter

So What?

Reality

Books

Reality = Knowledge + credentials

Encyclopædia Britannica1764

Colin Macfarquhar and Andrew Bell

Editors (small group) and

experts (small group)

MalePaleStale

Closed Reality

3,611,609 articles23,736,456 pages in total

465,057,622 edits869,846 uploaded files

14,358,065 registered users

Open Reality

Together we can create a reality that we all agree on—

the reality we just agreed on.

Wikilobbying: When money determines Wikipedia

entries, reality has become a commodity

Does latest = best?

iPad

iPad2

"I never considered myself a maverick."John McCain on Saturday, April 3rd, 2010 in a comment on Newsweek magazine's Web site

"He reformed Wall Street, battled big oil, made America prosper again. He's the original maverick. One is ready to lead --McCain." --"Broken" campaign ad, Aug. 5, 2008

War of attrition

Whomever last the longest wins!

Before Christ (BC) /Anno Domini (AD)

Before Common Era (BCE) /Common Era (CE)

Before Google (BG)/After Google (AG)

Before Google< 1998 CE

BG

After Google> 1998 CE

Larry Page and Sergey Brin

Basically, our goal is to organize the world's information and to make it universally accessible and useful.

And alter the very fabric of reality

But Google is just a search company?

Search

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important".

The good stuff just bubbles to the top

@amanda_hocking

Right?

164,989,832 views1608789.3/day67032.9/hour1117.2/minute18.6/second100K + in this class

More than search

Don’t be evil

Don’t be evil?

Wikipedia + Google

DynamicAccumulative

Consensus Reality

Baywatch reality

Diversity

I reject your reality and substitute my own

Competing realities

the latestvs.

the most

What does all this mean toYOU

and yourMEDIA LIFE?

Has the Internet killed the video star?

What is the Media Life

Reality?

Can you be

THE MOST?

Can you be

THE LATEST?

Can you make your agreed reality appear?

What reality are

making right now?

Mark W. Bell

mwbell@indiana.edu

Twitter (typewriter)

Facebook

LinkedIn

And of course Google