Google TV: Opportunity for DevelopersShawn Shen, Developer AdvocateDeveloper Relations

@googletvdev@sshen

Google TV

TV + WEB = OPPORTUNITY

Why Google TV?

What is Google TV?

How Google TV Works?

Why Google TV?

User Pain Point #1: What is On?

Why Google TV?

User Pain Point #2: Missing Web Content!

Why Small Screen?!

Why Google TV?

User Pain Point #3: More!!!

Apps??? Games???

~3/4 HouseholdsHave a TV Worlwide“THE WORLD IN 2009: ICT Facts and Figures” from International Telecommunication Union

Why Google TV? How Big Market?

1.5+ BillionInternet Users Worldwide“THE WORLD IN 2009: ICT Facts and Figures” from International Telecommunication Union

TV + WEB = OPPORTUNITY

Why Google TV?

What is Google TV?

How Google TV Works?

What is Google TV?

An innovative new platform that seamlessly combines TV and the web.

Google TV: Android + Chrome

Two proven technologiesAndroid: many hardwares and appsChrome: fastest HTML5 browser

Apps Web

Google TV: Chrome + Flash

All of the webIncluding Flash Content

User Pain Point #1: SearchGoogle TV: Quick Search Box

Spend less time searching, and more time watching TV

Google TV: The Web = Millions of Channels

google.com/tv/

User Pain Point #2: All of the Web

TV + WEB = OPPORTUNITY

Why Google TV?

What is Google TV?

How Google TV Works?

Google TV: Web App Publishing

Web site/appNative apps

Spotlight Live Folder/Gallery

Google TV Market for Apps

Google TV: Web App on Big Screen

Small Screen

Google TV: Web App in Spotlight

Spotlight: www.google.com/tv/spotlight-gallery.html

Google TV: Web UI

Optimize sites for 10 foot UI: e.g. YouTube Leanback

Google TV: Native Apps Publishing

Web site/appNative apps

Spotlight Live Folder/Gallery

Google TV Market for Apps

Google TV: Platform for Apps

User Pain Point #3: More Apps

Google TV: Platform for Apps

Google TV Android SDK Q2 2011

Google TV Market & Ecosystem

Take-away: Opportunity for Developers

Google TV = TV + WebNew Platform New Opportunity

Web appNative App

Links and ResourcesGoogle TV Spotlight:

http://www.google.com/tv/spotlight-gallery.htmlReview our reference documentation:code.google.com/tv/web/Join the Google TV Developer's Forum:code.google.com/tv/web/forum

@googletvdev

Thank you! @sshenGame Developer Advocate Team: gamedr@google.comIan Ni-Lewis @ilewis_goog