Post on 13-Jul-2015
Google ShoppingWhat You Need to Know
LINDA BATEMAN@verticalrail
Google ShoppingWhat You Need to Know
History of Google Shopping
Base
Why Google Shopping?
• Google Search – 1,450,000,000,000 Searches in 2014
• That’s an average of 45,980 searches per second
• In USA, Google states a search triggers a shopping result 6 of 10
searches
• In the USA in 2014, a shopping result (impression) was seen
18,510,638,297 times
Why Google Shopping?
Why Google Shopping?Available in 23 Countries as Google Shopping
UK
Germany
France
Japan
Italy
Spain
Brazil
Netherlands
Australia
Switzerland
India
Austria
Belgium
Denmark
Mexico
Norway
Poland
Sweden
Turkey
Czech Republic
Canada
Russia
Anatomy of a Google SERP
Anatomy of a Google SERP
ADWORDS
Anatomy of a Google SERP
Google Shopping
Anatomy of a Google SERP
Organic
Google ShoppingWhat Affiliates Need to Know
Old PolicyNo Affiliates
Affiliates
Begins Creating a program for Affiliates and Cataloged Drop Shipping
Programs
• Affiliates must be U.S.-based
• Affiliates must submit feeds for U.S.-based merchants only
• Affiliates must submit feeds targeting the US only
• Affiliates must create a separate subaccount for each of the targeted
merchants. Each merchant should get exactly one subaccount
Old Policy
Old Policy• Each subaccount must be associated with a merchant site: this is a
URL, and often simply a domain name, which refers to the merchant’s
original website
• Affiliates must submit product offers where the links resolve directly
and immediately to the corresponding landing page for the product on
the merchant's site
• Affiliates must provide the most up-to-date data to the best of their
ability
• We reserve the right to terminate a particular affiliate, an Affiliate sub-
account or the entire Affiliates Beta program at any time without notice
New PolicyAffiliates by Application
New PolicyCurrently in BETA
• Open only to accepted parties for now
• US Based Affiliates Only
• US Targeted Only
• Must Participate in Google Shopping
• Once Active, Affiliate effectively advertises products from a merchant’s
site by uploading with links that direct users to product pages on the
merchant’s site.
New Policy
• Must have Adwords Account Prior to Application
• Set up Google Shopping Campaign(s)
• Must have a Google Merchant Center Account Prior to Application
• Data Feed or API delivery of products to MC
• Must adhere to all Google Adwords & Google Merchant Center Policies
Google ShoppingWhat Merchants Need to Know
Google is not your babysitter!• Not their responsibility to notify merchants of active affiliates
• Merchant Center Settings
Affiliates section – General Settings Tab
What Merchants Need to Know
What Merchants Need to Know
• Lists affiliates attempting to advertise your products, including contact
information
• If no affiliates are advertising, this option does not show
• Can remove affiliate at any time (like if they violate an affiliate agreement)
• Changes/Exclusion Will be visible to Affiliates
• Changes to personal Merchant Center settings can take 48 hours or more to
be affect Product Listing Ads on the live SERPS
When Will Google Move
Out of Application to
Fully Available!?