Helping small businesses succeed online.

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A. Google 101a. Page Type Differentiationb. Single Location vs. Multi Locationc. Best Practices & Guidelines

B. Google Problemsa. Ownership Requestsb. Duplicate Removals & Page "Merging"c. YouTube Channel Reconnections

C. Internal Notesa. Task Timingb. Closing Notes

MARY SILVA

Google Workshop 2.0

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NOW OFFICIALLY CALLED GOOGLE MY BUSINESS ONCE CALLED GOOGLE PLUS OR GOOGLE PLACES

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Differentiating Between Plus Page TypesPersonal | Local (Storefront / Service Area) | Brand

IDENTIFIERS:Profile + Add to circle | Local + Follow | Profile + Follow

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Single Location:Plus Pages● Create 1 Google+ Local/Social Page

(Storefront or Service Area pages)

YouTube● Connected LOCAL/SOCIAL PAGE with

Channel● Make sure we are not creating a

channel associated with the personal page

Google+ Posting● Must be on this page ● Make sure we are NOT posting on

Personal page associated with account

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Multiple Locations:Plus Pages● Create 1 Main BRAND page ● Create Multiple Google+ Local/Social pages

(Storefront or Service Area pages) for each location

● Brand page will be associated with Google Publisher

YouTube● Connect BRAND PAGE with Channel● Make sure we are not creating a channel

associated with the personal page

Google+ Posting● Posts will be made on Brand Page● NOT posting on account's Personal page

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Guidelines / Best Practices

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Basics:GUIDELINES○ NO P.O. BOXES. EVER.○ MUST Use Local Phone Numbers

(NO Toll-Free, ex 888, 800, 877)○ All numbers starting with 8 and

ending with two consecutive numbers are toll free. 822, 833, etc.

Guidelines / Best Practices

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Basics:BEST PRACTICE○ Logos should not be used as profile pictures

○ The Knowledge Graph algo prefers photos of inside and outside of businesses as well as photos of employees.

○ If you want more of a say on what Google shows for your business in the Knowledge Graph, then use this type of photo instead of a logo for profile pictures.

○ SABs can choose whether or not to display address

○ SABs should use "mile radius" map if more than 20 zip codes covered

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All business locations within the same country must have the same name for all locations.

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All locations of a business must share the one category that best

represents the business.

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Use as few categories as possible to describe your overall core business from

the provided list.Choose categories that are as specific as possible, but representative of your main

business.

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If the practitioner is one of several public facing practitioners at this location:

The organization should create a page for this location, separate from that of the practitioner.

The page for the practitioner should be titled with name of the practitioner only, excluding that of the

organization.

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If a practitioner is the sole public-facing one at this location and represents a branded organization,

the practitioner page should not be separate from the organization’s page.

Instead, create a single page, titled using the following format:

[brand/company]: [practitioner name].

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Since Startup Google Plus Tasks are done prior to KOC

the process for getting ownership of listings is very particular.

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Since Startup Google Plus Tasks are done prior to KOC

the process for getting ownership of listings is very particular.

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Since Startup Google Plus Tasks are done prior to KOC

the process for getting ownership of listings is very particular.

@searchinfluence Request Form Pt. 1

Since Startup Google Plus Tasks are done prior to KOC

the process for getting ownership of listings is very particular.

@searchinfluenceRequest Form Pt. 2

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Search for Google Listing.Find One?

YES

TRY TO CLAIM!!Can You?

YES

NO

NO

CLAIM IT!! Reach Out to Client for Login.

Got It?YES NO

FIX NAP! REQUEST OWNERSHIP!10 biz days later...

Then phone or postcard verify.

MAKE ONE!!Then phone or

postcard verify.

KEY: - AM - PROD - END

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Request Ownership of Listing

Try To Claim AgainCan You?

CLAIM IT!!Then phone or

postcard verify.

Check Email to Respond or

Tell AM to CC Domain Email

Respond to Support w/

Client Domain

If No Email,Let AM Know to

Call Google

Call Google To Manually Phone Verify w/ Client

10 biz days later...

YES NO

KEY: - AM - PROD - END

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Duplicate Removals / "Merging"● Google My Business support form to remove duplicates - should be rare

-Follow up 1 week later and re-submit request if needed-Google's algorithm catches most duplicates for us

● Merging is not a possibility!!

● Reviews are the only Plus Page data that can transfer between pages - Local Only

● Posts, pictures, followers, or other data can NOT be moved between pages

● YouTube channels move between any page type without data loss, but not merged

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YouTube is connected with Personal Page or Wrong G+ Page

● TWO OPTIONS○ YouTube Advanced Settings Disconnect - RARELY AVAILABLE

• If available, click "Disconnect Google+ profile, and use your YouTube username"

• 20 minutes later the correct page can be connected to the channel

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YouTube is connected with Personal Page or Wrong G+ Page○ YouTube Advanced Settings Disconnect - RARELY AVAILABLE

• If available, click "Disconnect Google+ profile, and use your YouTube username"

• 20 minutes later the correct page can be connected to the channel

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YouTube is connected with Personal Page or Wrong G+ Page

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YouTube is connected with Personal Page or Wrong G+ Page

● TWO OPTIONS○ YouTube Advanced Settings Disconnect - RARELY AVAILABLE

• If available, click "Disconnect Google+ profile, and use your YouTube username"

• 20 minutes later the correct page can be connected to the channel

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YouTube is connected with Personal Page or Wrong G+ Page

● TWO OPTIONS○ YouTube Advanced Settings Disconnect - RARELY AVAILABLE

• If available, click "Disconnect Google+ profile, and use your YouTube username"

• 20 minutes later the correct page can be connected to the channel○ YouTube Support Form - ALWAYS AVAILABLE AND WORKS

• Submit form to have channel reconnected• Usually get an email within 48 hours from YT support• Send email confirmation• Changes go live within 48 hours

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YouTube is connected with Personal Page or Wrong G+ Page

● TWO OPTIONS○ YouTube Advanced Settings Disconnect - RARELY AVAILABLE

• If available, click "Disconnect Google+ profile, and use your YouTube username"

• 20 minutes later the correct page can be connected to the channel○ YouTube Support Form - ALWAYS AVAILABLE AND WORKS

• Submit form to have channel reconnected• Usually get an email within 48 hours from YT support• Send email confirmation• Changes go live within 48 hours

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YouTube is connected with Personal Page or Wrong G+ Page

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YouTube is connected with Personal Page or Wrong G+ Page

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YouTube is connected with Personal Page or Wrong G+ Page

BUT WHAT IF YouTube and G+

are in separate accounts@searchinfluence

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ACCOUNT #1Has Business Page

ACCOUNT #2Has YouTube Channel

CHANNELPAGEOwner

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ACCOUNT #1Has Business Page

ACCOUNT #2Has YouTube Channel

CHANNELPAGEOwner

PAGEManager

Make Account #2 a manager of the page you want connected to the channel.

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ACCOUNT #1Has Business Page

ACCOUNT #2Has YouTube Channel

CHANNELPAGEOwner

PAGEManager

Use previously described steps to connect channel to page.

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ACCOUNT #1Has Business Page

ACCOUNT #2Has YouTube Channel

CHANNELPAGEOwner

PAGEManager

CHANNEL

PAGEOwner

Now both accounts will have access to both the page and the channel.

What We Can’t Do● Request Ownership of a YouTube Channel We Don't Have Login For

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What We Can’t Do● Request Ownership of a YouTube Channel We Don't Have Login For

● Merge YouTube Channels○ BUT with logins to both, you can download videos from one and

upload to another

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What We Can’t Do● Request Ownership of a YouTube Channel

● Merge YouTube Channels○ BUT you can download videos from one and upload to another

● Delete Unowned YouTube Channels

● Claim or Delete Brand Pages or Personal Pages

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What We Can’t Do● Request Ownership of a YouTube Channel We Don't Have Login For

● Merge YouTube Channels○ BUT with logins to both, you can download videos from one and upload

to another

● Delete Unowned YouTube Channels / Channels We Don't Have Login For

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What We Can’t Do● Request Ownership of a YouTube Channel We Don't Have Login For

● Merge YouTube Channels○ BUT with logins to both, you can download videos from one and upload

to another

● Delete Unowned YouTube Channels / Channels We Don't Have Login For

● Claim or Delete Brand Pages or Personal Pages Without Login

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TASK TIMING...It's important to understand how many tasks depend upon the Startup Google.

With so many possible delays, we must understand when it's time to get on the phone with Google and just get it done.

RESOURCES:● Google My Business Support FORM● YouTube Support FORM● Google My Business PHONE CALL● Google My Business Dashboard● Blog About Google Guideline Updates● ALL MY GOOGLE BLOGS

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THANK YOU!-MARY SILVA

msilva@searchinfluence.comsearchinfluence.com/author/msilva

plus.google.com/+MarySilva504twitter.com/maermaer

twitter.com/searchinfluence