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Google Admits That Up To 10% Of All Web Ads Are Never Actually Seen

http://www.businessinsider.com/google-10-of-web-ads-are-never-seen-2013-4#ixzz2RwekWfBe

Advertising's worst-kept

secrets

Those ads are often referred to as being

"below the fold"

They appear so far down a web page that a user would have to scroll down

to encounter them — which most users never do.

However, advertisers get charged for such ads because its pay per

impression.

You Sure, your money is not getting wasted??

If an Ad is not seen by actual

human being its of NO USE to

business.

The longer an ad is actually displayed to users, the higher the click-through

rate

CTR – click through rate

So what should we do…

So what’s the effective solution?

Is Pay per click better than Pay per Impression??

May Be it is??

With PPC, advertisers only pay when a user actually clicks on an Ad

Good PPC Campaign Requirements

Write best description for your campaign

Good PPC Campaign Requirements

Try to cover keyword in title as well as in description.

Good PPC Campaign Requirements

Place different campaign for different keywords.

Good PPC Campaign Requirements

Make upper lower case in display URL because it catches the user's attention.

Good PPC Campaign Requirements

If Managed Correctly it can Produce Significant Results in a short time, sometime even minutes.

Good PPC Campaign Requirements

Your advertisement is shows only to those users who are really interested in your products.

Good PPC Campaign Requirements

Geo-Targeting (Marketing to Specific Countries / Languages)

Good PPC Campaign Requirements

Set your daily budget

Good PPC Campaign Requirements

Effective research on keywords and monitor

I guess that’s it.. getting

proper ROI is what you should be looking at.

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