Digital People= Digital Businesses

@ajm_digital20 January 2016

Digital People = Digital Businesses

● Digital inclusion programmes in communities● Putting digital into social inclusion

● 2 million people helped since 2010● 86% are socially excluded● 92% say they’ve improved their quality of life

Digital People = Digital Businesses

1. To help the business,help the person

Digital People = Digital Businesses

2. Local faces in trusted places

Digital People = Digital Businesses

Not a priorityLack of time

CostDon’t have the knowledge

Digital Capabilities in SMEs, BMG and Durham University, September 2015

Digital People = Digital Businesses

3. Perception and reality

Digital People = Digital Businesses

GoogleDigital Garage

Lloyds E&W FoundationEnhance Programme

Prince’s Countryside fundDigital Advice Hubs

Working with SMEs and charities

GoogleDigital Garage

Digital People = Digital Businesses

A mix of small businesses, charities, microbusinesses and sole traders

By the end of July we will have trained 10,000 people in partnership with Google

Supported 1,500 people to date

Working with 86 hyper-local partners - community centres, cafes, libraries

Digital People = Digital Businesses

“It was taking me forever to do things I now know are quite simple, but when you don't

know where to look, how do you start?”

Lloyds BankFoundation

Enhance Programme

Digital People = Digital Businesses

48 have completed their support programme

63 charities referred to date

Over 111 training days

6 external trainers

Digital People = Digital Businesses

“It was a whole new world to me, but we’re already reaping the benefits. Our Facebook feed now covers all our streams of work, from fundraising to information on our workshops, to the latest news and research from national bodies. A call-out for runners to represent us on the Great North Run helped us quickly fill our allotted 25 places. And one of our informational articles recently got more than 3,000 likes.”

ME North East charityFrom just over 100 Facebook followers to more than 900.Facebook page has become main communication channel

with the groups they support.

Prince’s Countryside Fund

Digital Advice Hubs

Digital People = Digital Businesses

Rural locations including farms, village shops, community organisations, sole traders

255 rural SMEs supported

Training delivered via outreach in locations convenient for local businesses

3 areas - North Yorks, Hambleton, Richmondshire and Lincolnshire

Digital People = Digital Businesses

Common threads:

Leverage community assetsBlend digital and business support

Focus on personal needs

Thank you

@ajm_digitaladam@goodthingsfoundation.org