Post on 23-Jan-2018
GOOD GUIDE TO A GREAT PODCAST
A Step by step guide to getting started in podcasting. From choosing your
format, recording your first episode and building an audience.
Seth Price @sethprice
PODCASTSARE CHANGING THE WAY WE CONSUME CONTENT
We’re swimming in content, but unlike blogs, vines or videos, podcasts and audio based content allows us to effectively multitask. While doing everything from washing dishes, running to driving a car.
Seth Price @sethprice
46 Million People Listen to Podcast Monthly
MORE THAN
Seth Price @sethprice
"Weekly podcast listeners average
6 podcasts per week"
Edison Research
PODCAST LISTENERS ARE…..
A MARKETERS
DREAM
AFFLUENT With household incomes of $75,000 or more.
HIGHLY EDUCATED 31% completed some grad school
or advanced degree.
SUPER SOCIAL 93% actively use social media.
HIGHLY MOBILE 64% listen on a portable device.
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PICKA GOOD
PODCASTFORMAT
This will help you tell the story that matters to you and your audience.
1.
Seth Price @sethprice
SOLO TALKING HEADONE PERSON TALKING INTO A MIC OR CAMERA. THE CONTENT CAN BE NEWS-RELATED, OPINIONS, TUTORIALS OR ANY OTHER INFORMATION THAT CAN BE PROVIDED BY ONE PERSON.
Seth Price @sethprice
TRY THIS SOLO PODCAST
Click
INTERVIEW STYLEAN INTERVIEW FORMAT CAN ADD INTEREST TO YOUR PODCAST AND ALLOW YOU TO LEVERAGE INFLUENCERS TO BUILD AUDIENCE.
Seth Price @sethprice
MULTI-HOST FORMATA MULTI-HOST PODCAST FORMAT HAS TWO OR MORE HOSTS AND ALLOWS FOR A MORE CONVERSATIONAL SHOW. THIS IS A GREAT WAY TO ADD TO THE INTEREST FACTOR AND PRESENT MORE THAN ONE VIEWPOINT.
Seth Price @sethprice
TRY THIS MULTI-HOST PODCAST
Click
NARRATIVE STYLENARRATIVE PODCASTS ARE STORY-DRIVEN SHOWS, THEY RELY ON HEAVY EDITING TO SPLICE TOGETHER THE RIGHT STORY, PULLING FROM INTERVIEWS AND OTHER RECORDINGS, SOUNDS, AND MUSIC. MUCH LIKE A JOURNALIST.
Seth Price @sethprice
VIDEO FORMATVIDEO CAN BE A VERY ENGAGING FORMAT FOR PODCASTS, AND IT’S A GREAT WAY TO CREATE A MORE PERSONAL RELATIONSHIP YOUR LISTENERS/VIEWERS.
Seth Price @sethprice
"We can identify a friend’s voice after hearing
just two words"Plante-Hébert
Seth Price @sethprice
START WITH A MICROPHONEAs budget allows
GOOD
Logitech H110 Better than earbuds, but that’s
about it. $12+-
BETTER
Blue Snowball Decent sound and a little softening
of the audio. $50+-
BEST
Heil PR-40 Cream of the crop, helps me sound
more like Barry White. $315+-
Seth Price @sethprice
GET A POP FILTERIT HELPS TO MINIMIZE PLOSIVES LIKE P’S AND B’S AND CAN CUT DOWN ON SIBILANCE (THE HISSING NOISE THAT CAN COME FROM OVERLY APPARENT S SOUNDS). JUST FANCY WORDS TO DESCRIBE MAKING YOU SOUND BETTER.
Seth Price @sethprice
GRAB SOMEHEADPHONESTHE HEADPHONES HELP YOU HEAR YOUR OWN VOICE AND BLOCKS OUT THE BACKGROUND NOISE. THIS WAY YOU CAN LEARN WHERE YOU MIGHT BE LOSING PITCH OR RHYTHM OR SPEAKING INAUDIBLY.
Seth Price @sethprice
CONSIDER A MIXEREVEN AN INEXPENSIVE MIXER LIKE THIS ALESIS MULTIMIX 8. IT WILL HELP YOU ADJUST MULTIPLE TRACKS TO GET CLOSER TO THAT SUPER-WARM NPR SOUND. PS. THIS IS THE ONE I USE.
Seth Price @sethprice
RECORD IN A QUITE PLACEIDEALLY A SOUND-PROOF ROOM. BARRING THAT, A SMALLER ROOM WITH CARPETING, NOISE ABSORBING FURNITURE AND ZERO RUNNING FANS. IF ALL ELSE FAILS, RECORD UNDER A BLANKET, IT REALLY WORKS.
Seth Price @sethprice
INVITE YOUR GUESTS
Seth Price @sethprice
ESTABLISH A WORKFLOWUse Google Docs & DropBox to Store Everything
Schedule Recording Record in large chunks of time to
gain some efficiency.
Research Subject Each episode will be an opportunity
for you to learn. Be prepared.
Record Episode, intro, outro and any
sponsorship ads you might have.
Edit & Write Post Be ruthless, create the show you wan’t to listen to.
Seth Price @sethprice
“Marketing is a contest
for peoples attention"
Seth Godin
Seth Price @sethprice
GIVE YOURSELF TIME TO CRUSH ITYOU NEED A GOOD A RUNWAY TO GET SOME RECORDINGS UNDER YOUR BELT, GET YOUR WEBSITE SETUP AND YOUR BRANDING SQUARED AWAY.
Seth Price @sethprice
TRY A PRE LAUNCHIT HELPS SPREAD THE WORD, BUILD SOME MOMENTUM AND TEST YOUR IDEAS.
Seth Price @sethprice
PODCAST PROMOTION TACTICSYou’re Building a Brand Here!
Build Your Email List Nurture them, ask for feedback, give
them something worth sharing
Guest Posting It still works, share your best stuff
and weave you podcast into the mix
Guest Podcasting Be a guest on others podcasts. Don’t fear rejection, embrace it.
Leverage Social Media Build where your tribe hangs out. Like Gary V says “give, and give some more”
Seth Price @sethprice
SPEND 80% ON PROMOTIONONCE YOU CREATE IT, YOU HAVE TO ACTIVELY PROMOTE. I HATE TO SAY IT, BUT CONTENT CREATION IS THE EASY PART. PLAN TO SUCCEED.
Seth Price @sethprice
LEVERAGE INFLUENCER MARKETINGMake Those Around You Look Good
SMS
@Plan
Grow your influencer network before you
need them.
Co-Create with Them Nothing better than creating content with those you admire and sharing in the promotion and audience building.
Share Their Expertise Classic, Dale Carnegie. We like to hear the sound of our own names. And more than that, we love it when our ideas are discovered by others.
Make Them Successful Sounds counter intuitive, trust me on this one. If you help others succeed, I guarantee all ships will rise with the tide.
Connect on Social Share their content, comment on their content, create content about them.
Seth Price @sethprice
RE- PURPOSED CONTENTIS YOUR BABY EBOOKS, BLOG POSTS, GUEST POSTS, INFOGRAPHICS & SLIDESHARES LIKE… THIS ONE. :)
Seth Price @sethprice
Yea! More Stuff
Podcast Brand Building Some of my favorite resources on the subject of using a podcast to build your brand and grow your business.
A Launch Case Study Scott Britton of Life Long Learner wrote a fantastic case study on the launch of his podcast. Learn all of the promotional techniques he used.
Podcasting Conference The best conference on podcasting around. The Podcast Movement conference is amazing. Worth attending if you start to take this seriously.
How to Get Started Pat Flynn, one of my favorite podcasters, shares all on how to get started, step by step.
Podcasting for Beginners Kevan Lee of Buffer goes deep on the subject, covering everything from tools, apps and distribution.
Pushing Through The Crap Ira Glass of This American Life recorded this video quite a while ago and it's brilliant. How to get through the period when you suck.
Seth Price @sethprice
SAY HI, I DON’T BITE
Placester
Why I Get Up In The Morning If you’re a professional in Real Estate, we build amazing tech.
Craft of Marketing
Why I Stay Up At Night The blog and podcast where I share everything I learn about marketing.
Speaking
How I Share Have me come speak at your event. I’m on a mission to help others win.
Seth Price @sethprice