WILL EVANS

@SEMANTICWILL

WILL@TLCLABS.CO

LEAST EFFORT

HUMAN FINATUDE

PEOPLE MAKE MISTAKES

MEMORY IS COMPLICATED

PEOPLE ARE SOCIAL

ATTENTION

PEOPLE CRAVE DOPAMINE

UNCONSCIOUS PROCESSING

MENTAL MODELS

VISUAL SYSTEMS

PRINCIPLES

GUIDING PRINCIPLES

YOU ARE NOT THE USER

EMPATHY FIRST

Customer Hypothesis

UNDERSTAND THE REAL PROBLEM

MAKE THINGS SIMPLE

DO NO HARM

PRINCIPLES OF USER EXPERIENCE DESIGN

ARTICULATE CONTEXT

USE CONSTRAINTS APPROPRIATELY

FIRST IMPRESSIONS

BE CREDIBLE

SIMPLICITY

VISUAL HIERARCHY

INFORMATION SCENT

AVOID JARGON

WAYFINDING

LEAST EFFORT

ROBUST MULLIGAN!

CLOSE THE LOOP

RESONATE

USE EMOTION

PRINCIPLES OF VISUAL DESIGN

CONTRAST

EMPHASIS

PROXIMITY

REPETITION

WHITE SPACE

WHITE SPACE

HARMONY

UNITY

EXERCISE An introduction to Heuristic Evaluations!

“There is a cognitive limit to the amount of complexity that can be handled internally; sketching provides a temporary, external store for tentative ideas, and supports the ‘dialogue’ that the designer has between problem and solution.”

Nigel Cross

TECHNICALLY THIS IS CALLED A CHARRETTE*.

CREATE PITCH

CRITIQUE

BARE MINIMUM

SOLVE A PROBLEM

Generate lots of design concepts (options*) Present concept as stories

Check stories for coherence Integrate (steal) & Iterate

Critique using Ritual Dissent Converge around testable solution hypotheses

*See Chris Matts Real Options Theory

DESIGN STUDIO

   

Thank you!

WILL EVANS @semanticwill