You Have A Dream.....The

Dream has come in the womb of the

universe...It is the responsibility of the

Universe to fulfill the dream... the

universe conspires to achieve your

dreams

ETHNIC FOOD OPPORTUNITY

1.4 Billion Population.

200 Million Consumers.

Young Population with high disposable Incomes.

Retail Infrastructure.

Changing Food Habits.

Move Towards packaged,Branded Products.

Anything Between Bun Sells

Why Vada Pav?

Fast Food.

Mobile Food.

No Tables/Chairs.

No Plates/ Spoons.

Potato&Wheat....Universal Appeal.

Spices...Ethnic Appeal.

Why Brand Name Goli?????

Aaj Goli Kha

The Mumbai

Lingo

Pre-Fried

Version.

First Store Of Goli Vada Pav

First Store Opened in 2004Red Signifies: Hotness White Signifies: HygieneGreen Signifies: Spicy

Landmark Store

Process

Goli Products

Sourcing & Distribution

Frozen Vadas packed in cartons are sent through Reefer van to 'Goli Kitchen' which is also a cold room where it is again stored till the time it is need to be sent to Goli stores across country.

In the kitchen, chefs from five-star hotels and street carts of Mumbai rub shoulders, lending Goli a uniqueness that sets it apart from its competitors.

Also, pav is not a costly part of the product as Vada is, so it is locally sourced from the bakers in the city where stores are located.

Franchisee Operations

Super Fast Expansion: 300 Stores in 3 Months

Challenge:Booming Real Estate Prices in Mumbai

Solution:Collaborating with rented roadside "Aarey" kiosks

At present, company has outlets in 75 different locations in the country.

Shift to Tier 2 Cities

NashikAurangabadJalnaNandedDhuliaJalgaonAhmednagarLatur BeedJalnaParbhaniNagpur

MARKETING

Initial stages their stores' shopboards had Goli written in small font and Vada-pav in bigger font.

Unique look to one of its brand element, the logo of the company.

Goli mascot, a man with a topi and mustache, symbolizes the chain's 'desiness', taken with a pinch of Maharashtrian style.

Goli interiors consisted of using red and white combination of tiles for the interiors of the store which people started to associate with "Goli" brand name.

Branding Initiatives

engaging customers with social media by ensuring its presence over social networking sites like facebook, twitter etc.

Vada-pav+ cutting chai+aamchi Mumbai = awesomeness".

"Goli Ganpati".

company gave CDs to Auto drivers to play it in their Auto while they are driving

slogans like "Goli Goli Goli... Vadapav Goli" during the train schedule announcements at Mumbai local railway stations.

TextMumbai Meri JaanMumbai Meri Jaan

Vada Pav+ Chai= Mumbai

With assets of over $300 million under management,VenturEast focuses on high-growth, small and medium enterprises and has offered financial support to 50 projects in technology, healthcare and life sciences and other emerging sectors. There are very few organized players in this business.

VentureEast

Tie Up With VentureEast

Invested $4.7 million, or Rs 21 crore in Goli Vada Pav.

Replicate the success enjoyed by Jubilant Foodworks.

Selected VenturEast because of their pedigree, approach and ability to understand our business.

Funds will be used to improve managerial capabilities and also for brand building.

Set up Training Centre's and MIS Systems.

CONCLUSION