Going the Extra Mile

Wednesday 20th February 2008

Larry BushMarketing Director, Traidcraft

Traidcraft’s mission

We fight poverty through trade, practising and promoting approaches to trade that help poor people in developing countries transform their lives.

“Products are vehicles for social change…”

Anita Roddick

“Trade is better than Aid”

Fighting poverty through trade

• One of the UK’s leading fair trade organisations

• Trading company and charity• Turnover of nearly £20Million

• Trading with small-scale producers in developing world since 1979

• Broad customer and supporter base• Product range across food, fashion and

crafts• Policy unit – advocacy and campaigning

We pioneer new areas of Fair Trade

• “Trading for a Fairer World” since 1979• Coffee, Tea and Sugar 1981-85• Co-founders of Café-Direct in 1991• Co-founders of Fairtrade Foundation in 1992• Launch of Geobar – pioneer “composite” product in 1999• First Fairtrade Wine with the Co-op in 2001• First Fairtrade Fruit Juice with Gerber Juices in 2002• First Fairtrade cotton with Agrocel in 2006

CocoaKuapa KokooGhana

RaisinsSouth Africa

HoneyChile Sugar

Malawi

ApricotsPakistan

Geobar – a pioneering Fairtrade product

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

£'0

00

s

1999 2000 2001 2002 2003 2004 2005 2006 2007

Geobar Annual Sales

Apricot

Chocolate

Cranberry

Blueberry

Geobar - a hit with consumers

Geobar - success through partnerships:

• Traidcraft supporters

• Manufacturing licence partners

• Retail customers

• Producer partners

Kasinthula Sugar Cane

GrowersAssociation,

Malawi

Vine Fruit Growers

South Africa

EKSTEENSKUIL AGRICULTURAL COOPERATIVE

EKSTEENSKUIL AGRICULTURAL COOPERATIVE

BeekeepersChile

Future Opportunities in Fairtrade:

• Partnership

• Pioneering

• Handcrafted paper• Traditional skills • Bangladesh• Philippines• Community projects• Education• Empowerment

Hand Made Paper Cards – Marks and Spencer

• Recycled tissue range• Proceeds to producer

support fund• Capacity building• Helping new producers

benefit from Fairtrade

Producer Support from Recycled Tissue Range – SCA

Going the Extra Mile