@

Publications 2.1

You’re up and moving. Now what?

continuecontinue

@

#hsjSF

@manfull

aaronmanfull.com

JEADigitalMedia.orgtheNext26.comMediaNowSTL.com

@

• Everything must revolve around it.

• Define your mission. What’s your purpose.

• Develop a sitemap.

• Get an easy, memorable URL.

• Choose your platform and learn* all you can about it

My five previous points…

@

11

•Make it a part of your news organization, not just a novelty or an “extra” – establish beat reports

•Teach editors/staff how to post their own content

•Make Web postings part of the grading criteria – don’t use Web work as punishment

•Plan special coverage for the Web. Don’t just regurgitate.

Develop a system for generating frequent updates

@

North Central High School - Indiana

@

Carmel High School – Indiana

@

Carmel High School - Indiana

@

Options for 3 include:•Write a story

•One photo unit

•Design a page/spread

•Web coverage team

•Multimedia

•Sports scores (limited)

•Social media (limited)

•Web features

•Copy (limited)

•Web team

•Announcements (limited)

•Advertising

•Publicity

•Pitch an Idea

Francis Howell North High School – Missouri

@

• Create a series of How-to videos using Jing

• Make checklists that include screenshots

• Post standard file sizes next to computers or on desktop notes

• Appoint someone to send weekly reminders to content providers for the week they are scheduled

•Make sure content providers get feedback from staff

Make resources for staff easily available22

@

http://fhntoday.com/resources/

@

• Create a series of How-to videos using Jing

• Make checklists that include screenshots

• Post standard file sizes next to computers or on desktop notes

• Appoint someone to send weekly reminders to content providers for the week they are scheduled

•Make sure content providers get feedback from staff

Make resources for staff easily available

22

@

•Start trying to just get a new story and photo or photo gallery up each day

•Each month, try something new: add social (Twitter, Instagram, Vine, etc.) short videos, calendars, sports scores…

Start small and add in small increments33

@

•Work with existing events first and tie in with

the print publication

•Expand to include other, web-only stories

•Coveritlive, Livestream, Ustream, Soundslides, Smugmug, Thinglink

•Evergreen content such as ‘College Guide’ or‘Guide for New students’

After you get a solid foundation, look to add bells and whistles

44

@

@

•Work with existing events first and tie in with

the print publication

•Expand to include other, web-only stories

•Coveritlive, Livestream, Ustream, Soundslides, Smugmug, Thinglink

•Evergreen content such as ‘College Guide’ or‘Guide for New students’

After you get a solid foundation, look to add bells and whistles44

@

•Wait to promote widely until a system is in place and working

•Email alerts

•Twitter & Facebook

•News website as in-school home page

•Contests

•Cross-promotions between Print, Web

Promote what you do every chance you get

55

@

aaronmanfull.com @manfull JEADigitalMedia.orgNext26.com MediaNowSTL.com