Going Global 101: How to Manage Your Websites Worldwide Using Drupal

Going Global 101: How to Manage Your Websites Worldwide Using DrupalTuesday, July 19, 2016Speakers:Calvin Scharffs - VP of Marketing, LingotekRod Parker - Director of Sales, Lingotek

Why translation is important in this day and age

SPEAKING THEIR LANGUAGE

Determining Translation Needs

1. Sales. Worldwide internet users spend $1.7 trillion buying goods and services online, and this is expected to increase to $2.3 trillion by 2018.

2. Users. 70% of global web users spend their time visiting websites in their own language.¹

3. Language. The English language only accounts for 31% of all online use and is in decline.¹

4. Purchase behavior. 42% of internet users in the European Union would never buy a product in a language other than their own, with a further 38% of users only doing so very occasionally.2

5. Preference. 9 out of 10 internet users in the European Union would prefer to visit a website in their own language.2

Taking the Next Step

Challenges with Translation

Issues with workflow

The Massive Benefits of Cloud-BasedTranslation Management System

Internationalization and DrupalIntegrating Drupal with a translation management systems makes translations easier

Translating web content using an integrated, cloud-based tool isn’t just superior to the old model of translation, it’s the only way to keep up. Here are some of the massive benefits:

Internationalization and DrupalCost Savings

Internationalization and DrupalFaster Translation Times

Internationalization and DrupalHigher Quality

Internationalization and DrupalReal-time Monitoring

Internationalization and DrupalEliminate the Copy/Paste Method of

Translating

Internationalization and DrupalIncreased Involvement and Loyalty

Internationalization and DrupalIn-context review

How proper internationalization can help

Drupal makes internationalization easy

Global Scale

20 Countries46 Offices2,200 Professionals

Built by bringing together successful, regional companies that have a deep understanding of local market needs.

Industry experience

Technology partners

Case Study

Qualcomm + Mirum + Lingotek + Drupal

9 Ability to quickly keep Qualcomm corporate site translated and up-to-date in 9 languages using Drupal

Drag picture or click icon to add

Case Study

Who was involved in the project? What department of Qualcomm etc.?

Qualcomm Marketing + Mirum + Lingotek + Drupal

Case Study

What was the problem / challenge that Qualcomm was facing and why?

Updating the www.qualcomm.com website for Drupal 7 and making it multilingual. Mirum built the Qualcomm site using a unique architecture called PODS. PODS allow site admins to customize the fields and theme used on a page via a drag-and-drop interface. They are very powerful and provide a lot of flexibility and efficiency, but PODS were not able to be translated using Drupal's core multilingual functionality. This prevented the Qualcomm site from being translated since PODS were used extensively.

Case Study

What solution was implemented?

Drupal 7 with Lingotek Translation Module Drupal integration. Lingotek and Mirum worked together extensively to add support for PODS translation. Lingotek enhanced its module to allow custom entities, such as PODS, to be handled via code-level hooks. Mirum implemented logic to pass PODS content to Lingotek and store the translations properly in the database. The end result was a seamless translation experience for site admins and translators. The PODS content was uploaded for translation along with all the associated content for a given page, translated via the Lingotek TMS, then downloaded back to Drupal.

Case Study

What results did the project achieve and in what time frame (metrics would be ideal)?

The Qualcomm website was re-launched in English with Chinese site going live at nearly the same time. It has since been translated into a total of 9 languages.

Case Study

What are some lessons learned?

Trying to manually manage the localization of a Drupal website is very time consuming, costly, and error prone. Using Lingotek automation released an FTE to work on other projects, reduced cost and improved quality and time to market. Drupal's extensible architecture allows for incredible customization and flexibility. Digital agencies and module maintainers can work together to create powerful, customized experiences for site builders and end users.

Case Study

What are the next steps for Qualcomm?

Ongoing updates to site are facilitated by Lingotek’s Drupal Translation module as well as possibly adding more languages.

Questions and Answers

Thank YouCalvin Scharffs - VP of Marketing, LingotekRod Parker - Director of Sales, Lingotek

Going Global 101: How to Manage Your Websites Worldwide Using Drupal

Technology

Transcript of Going Global 101: How to Manage Your Websites Worldwide Using Drupal

How to Migrate, Manage and Centralize your Web Infrastructure with Drupal

Drupal community 2019 - Migration updates - CodiMD · Migration from Drupal 7 to Drupal 8 566 official Drupal 7 websites 248 official Drupal 8 websites 372 test Drupal 8 websites

Effectively managing 1000 Drupal websites · 2020-01-03 · Drupal codebases :) Now imagine you have 100 websites. You can easily imagine that without automation or some sane practices,

Building and supporting drupal websites

Managing Content-Driven Websites with Drupal

Drupal 7: What’s New?...What is the Drupal CMS • Drupal is an Open Source Content Management System • Rapidly Growing Platform for Making Websites • Powers Thousands of Big

Clanavi: How to Manage Your Cloud by Drupal

Clanavi: How to Manage Your Cloud by Drupal (BADCamp 2010)

Programming Drupal 7 Entities - Packt · migrate their websites and web applications over to Drupal 6, ... -drupal-7-entities /book. Understanding Entities [8 ]

OpenEDU - A Drupal 8 Distribution to Jumpstart Higher Education Websites

Building powerful and robust websites with Drupal 6€¦ · Building powerful and robust websites with Drupal 6 David Mercer Chapter No. 7 "Advanced Content"

Running Secure Drupal Websites with Acquia and AWS

Publish & Manage journal websites Rapidly with ubiJournal

Creating Multilingual Drupal 7 Websites: Part 2

Don't Design Websites. Design Web SYSTEMS! (Dallas Drupal Days 2011)

High Profile Websites Powered by Drupal - April 2011

Building Responsive Websites with Drupal

Translating Drupal Websites Sean Burlington Quick run through Translation generally Lessons learned Drupal specifics String.

Manage you media assets in Drupal with Scald module - dclondon

Building Websites using Drupal 7