In the late 1990s, I asked Fred DeLucca, the founder and CEO of Subway restaurants, why he insisted in putting the prediction “10,000 stores by 2001” on the napkins in every single Subway. It didn’t seem to make sense, as I knew he was a long way from his goal, that consumers didn’t really care about his plan, and his franchisees were deeply troubled by the competition associated with such a goal. His answer was, “If I put my goals down in writing and make them known to the world, I’m committed to achieving them.”

Needless to say, he not only has, [sic] he’s exceeded them. (Cialdini, 2001 p. 71)

As of January 1, 2012 Subway had over 36,222 restaurants in 98 countries.

Goals Must be Written and set in Stone

Small Group Communication - COMM 212

Goal Setting

I know of no more encouraging fact than the unquestioned ability of a man to elevate his life by conscious endeavor.

- Henry David Thoreau

The ‘Building’ StrategySMARTObjectivesThe 20 Mile MarchVital Behaviors

Topics

S = SpecificM = MeasurableA = AttainableR = RealisticT = Timely

GOALS

Specific

Measurable

Attainable

ObjectivesPDCA PointsSpecializationCheckpoints

"There isn't any job that can't be handled if you break it down into small pieces"

- Henry Ford

10 minutes to prepare your goals and strategy for beating the other teams.

15 minutes to collect signatures and returnUse the principles for best results

Goal Setting & Game Planning Simulation

Exercise

Take a clean sheet of paper right now and make out a list of ten goals you want to accomplish in the next year. Write your goals as though a year has already passed and they are now a reality.

Use the present tense, positive and personal case so that they are immediately accepted by your subconscious mind.

For example, you would write. “I earn X number of dollars per year.” Or “I weigh X number of pounds.” Or “I drive such and such a car.”

Eat That Frog!

The 20 Mile March

Vital Behaviors

Thank You!