GloSho'14: Investment Bootcamp - Gina Risemberg

LACI CLEANTECH GLOBAL SHOWCASE

GINA MOREY RISEMBERG On Presentations Strategy, Skills

and Other Entrepreneurial Problems

© 2014 Gina Morey Consulting. This presentation is licensed for your own personal use. It may not be re-presented or distributed in any manner whatsoever without the permission of the copyright holder. Originally presented at GloSho’14 (a production of the Los Angeles Cleantech Incubator) on October 6, 2014.

QUESTION

Which is more difficult to do?

!  Design a presentation

!  Give a presentation

QUESTION

Which is more difficult to do?

"  Design a presentation

o  Give a presentation

Misconception #1 Preparation is the easy part.

Entrepreneurial Spirit

Important to Get it Right

Why is it So Hard?

•  Misplaced Confidence •  Knowing it all •  Presumed Simplicity •  Time Pressure (Low priority)

Extrapolation Outward

•  Your Audience believes: 1.  Your presentation is your product 2.  You are your product:

•  How you manage your time •  How serious you are •  How businesslike you are

Misconception #2 My Enthusiasm Sells by Itself

TODAY…

1.  Preparation –  Presentation Development

Process •  Presentation is a product

2.  Presentation –  Gina’s Top 10 Tips

Presentation Development Process

DESIGN • Outline • Architecture

1 ANALYSIS

•  Client Analysis •  Product Analysis

DEVELOPMENT •  “Scripting” • Alpha Test

3 BETA TESTING • Outside Experts

LAUNCH • Do the

presentation

5 PATCH RELEASE • Evaluate

performance • Refine

2 DEVELOPMENT •  “Scripting” • Alpha Test

LAUNCH • Do the

presentation

1 ANALYSIS

•  Client Analysis •  Product Analysis

Misconception # 3 They want what I want.

1 ANALYSIS

•  Client /Market •  Your Product

LAUNCH • Do the

presentation

“Did you know…” 1 2 3

3 4 5 6

“This is a problem because…” “My name is Gina Morey Risemberg and for the past 20 years…”

1 “I’m going to introduce the Presentation Development Process.”

“Don’t let your presentation misrepresent your product. Give it as much attention to detail as your gave your invention.”

GO FOR THE ASK Be Specific

1 ANALYSIS

•  Client /Market •  Your Product

LAUNCH • Do the

presentation

Diversification

Initial Presentation

Alternate 1 Alternate 2 Alternate 3 Alternate 4

Version A Version B Version C Version D Version E Version F

PRESENTATION TIPS

1.  Smile 2.  Never turn your back 3.  Touch-Turn-Talk 4.  Avoid the Podium 5.  Um… Uh… control

PRESENTATION TIPS

6.  Don’t Rush 7.  No Prisoner (hand position) 8.  No Straightjacket (hand position) 9.  Steeple (hand position 10. Tablet (hand position

THANK YOU.

Gina Morey Consulting is a full-service learning and performance firm dedicated to helping clients reach their business goals through the power of strategic clarity. For more information or

questions about the content covered in this presentation, please call us. (213) 448-8603

GloSho'14: Investment Bootcamp - Gina Risemberg

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