Glocalized approach to community support Eduards Reneslacis, MD, Electrolux Latvia Ltd.

November 9th, 2011

Riga

Achievements

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Situation

• Electrolux Latvia - vague definition on beneficiaries

and selection criteria

• Misinterpretation of selected beneficiaries by Employees

• Support Call selection process – too time consuming and

unintelligable

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Goal

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To develop Community Support Policy of Electrolux Latvia

Ltd. that would contribute to the team cohesion

and engagement of stakeholders

Strategy

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• Planning process based on the most

important stakeholders’ (employees, service and trade

partners) views

• "Allowing" the employees to develop a policy

framework and set priorities

Analysis. Stakeholder engagement

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Research on good practice

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Employees survey

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100% ready to engage

• 47% are willing to participate in joint activities

• 23% are willing to offer voluntary work

Stakeholder interviews

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• Video

Planning.Team work

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Workshop planning

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• Strategic choice of workshop venue

• Explanation of commmunity support and volunteering

principles

• Participants generated content:

– sharing personal experiences and expectations

– group work – materiality analysis

– brainstorming

Result. System

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Main principles

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Forms of support

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Support scheme

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Criteria Process

Application form

Sustainability Award

The Electrolux Sustainability Award will recognise

the efforts and achievements of employees who

help Electrolux maintain its role as a leader in

sustainability.

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Thank you for your attention!

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