Post on 16-Feb-2018
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A pat to t eChange
Team 8GlobCom 2015
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Our Team
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Agenda
1. SWOT and PEST
2. Statement of the Problem. !"nal #"ne$. Strateg%5. Publ"&' and Spe&"(& Ob)e&t"*e'+. Ta&t"&',. T"m"ng
8. -udget. E*aluat"on
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SWOT /
Strength'
Three d"erent &ountr"e' are &ooperat"ng
The "n"t"at"*e o- "' a pro)e&t of WW! all o*er the 3orld.
ed"a &o*erage "nformat"on about o- pre''7.
The eart of -orneo "n"t"at"*e oer' an "mho3 &ountr"e' &an 3or4 together a&ro'' and "mplement a green e&onom% *"'"on.
The ob "' opened to an% other organ"9to help and &ooperate "n the pro)e&t.
S"n&e 200, the go*ernment' ha*e madeon "mplementat"on: hold"ng $ tr"/lateral me
en*"ronmental regulat"on' de*elop"ng tr"a&t"on plan' bu"ld"ng &apa&"t% on the gpra&t"&al pro)e&t'.
o- ha' be"ng 3ell &ommun"&ated throurelat"on' &a"gn &elebrat"ng the un";"n"t"at"*e and the geograph"&al area "t'elf.
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SWOT /Wea4ne''
Se*en %ear' after the go*ernment
eart of -orneo >e&larat"on anal%
'ho3' defore'tat"on rate' "n the o- "n&rea'ed.
?egat"*e &ommun"&at"on of the WW! &a"gn'
are not gett"ng enough attent"on an%more.
The a&t"on' to &on'umer' and lender' 'hould
en&ouraged b% go*ernment' 3h"&h pla%
"mportant role "n the pro)e&t.
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ST
>e'p"te the en*"ronmental e&onom"& and 'o&"al*alue of the eart of -orneo "t "' &om"ng under an"n&rea'"ng pre''ure from a gro3"ng populat"on andboom"ng "ndu'tr%. @f defore'tat"on &ont"nue' at the &urrent rate'man% of the fore't t%pe' 3"ll fall belo3 the le*el'
"dent"(ed b% epert' a' the m"n"mal le*el' re;u"redto ma"nta"n e&olog"&al fun&t"onThere are la3' on the prote&t"on of -orneo butare not al3a%' follo3ed and the &on'e;uen&e' arepra&t"&all% n"l and de*alued 6for eample Palm O"l7.
Eplo"tat"on of natural re'our&e' and "llegaletra&t"on of m"neral' through te&hn"&al damage
the en*"ronment.@n&rea'ed po*ert% of -orneo fam"l"e'
!re;uent &on"&t' bet3een the >a%a4 &ommun"t%and the go*ernment of @ndone'"a
@nd"a "mport' from ala%'"a produ&t' 'u&h a'palm o"l fru"t' and '%nthet"& tet"le' that 3"ll be'old dut%/free and therefore &heaper.
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B Tran'form the 3a% that &ompan"e' "mpa&t the
en*"ronment.
SWOppor
B @n"t"at"*e 'ee4' to 't"mulate &ompet"t"*e trade
of 'u'ta"nable t"mber 3h"&h "' a 3"n/3"n for
both &on'umer' and logger'.
B edu&e the defore'tat"on rate'.
B !"nd"ng 'olut"on' to en*"ronmental &hallenge'
b% 3or4"ng together 3"th bu'"ne'' Go*ernment
and &ommun"t"e'.B E"'ten&e of program' "n the &ountr"e'
re'pon'"ble for -orneo that promote the
en*"ronment and the &ontrol of ra3 mater"al'
'u&h a'D "n"'tr% of @ndu'tr% and Pr"mar%
e'our&e' 6-rune"7 Tenth ?at"onal ala%'"a
Plan 62011/20157 Common "'"on on
B The Go*ernment of
part"&"pat"on of the p
go*ernmental organ"9at
general publ"& 3"ll &on
plant more tree'.
B E&e''"*e med"a &o*er
pre'' and onl"ne "nforma
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PESTAnal%'"'
The PEST anal%'"' eplore' the three nat"on' that belong to the F-orneo areaD
ala%'"a @ndone'"a -r
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PEST Anal%'"' Hala%'"a
!ederal &on't"tut"onal ele&t"*e monar&h%.
"olat"on aga"n't human r"ght' 6e.g. !reedomof epre''"on !reedom of a''embl%7.
ember of A'"an and @nternat"onal
relat"on'h"p' 6e.g.
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PEST Anal%'"' Hala%'"a
15 = of nat"onal eport are petroleum and palm o"l I eported S"ngapo
Japan.
Great d"'tr"butor of 3ood' 6around K$.5 b"ll"on a %ear7 I ma"nl% eported
South Lorea Ch"na @nd"a I The o*erall trend of logg"ng eport
de&rea'"ng.
Target Compan"e'D Ta Ann old"ng' -hd. Saml"ng Group.
E&onom"&al
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PEST Anal%'"' Hala%'"a So&"a
Populat"onD 2.,1+.+5
#"fe epe&tan&%D ,5 %ear
>en'"t%D 0
Ethn"& Group'D eteroge
6four ma)or ethn"&'D Oran
ala%' The Ch"ne'e So #anguage'D ala% 6nat"o
Ch"ne'e language'
OM&"al rel"g"onD @'lam 6m
S l "
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PEST Anal%'"' Hala%'"a
Te&hnolog"&alThe @nno*at"on Agen&% of ala%'"a 3ant' to be a 3orld3"de referen&e
"ndu'tr% of grapheme.
ala%'"a 3ant' to be&ome a de*eloped &ountr% 3"th NgreenN te&hnolo
the de*elopment of palm o"l "ndu'tr%.
ala%'"a 3ant' to "n&rea'e the"r eM&"ent de*elopment to be &on'"der"nThe 6TE7 a"m' at be"ng the lead"ng "nternat"onal "n*ent"on and
ala%'"a Te&hnolog% Epo he A'"an area.
@n 2002 the ala%'"an ?at"onal Spa&e Agen&% 3a' &reated to atten
edu&at"on and eper"ment'.
?o3ada%' the ala%'"a Go*ernment "' mo*"ng on rene3able energ%
na %' '
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na %' ' H@ndone'"a
Pol"t"&alepubl"& 3"th pre'"dent"al '%'tem
"olat"on aga"n't human r"ght' 6e.g.
!reedom of epre''"on7
ember of A'"an and @nternat"onal
relat"on'h"p' 6e.g.
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na %' ' H@ndone'"a
E&onom"&al
o- "' a reg"on 3her
eported produ&t' &an
t"mber 'p"&e' o"l gold7.
Onl% A'"an &ountr% "n OPEC
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@ndon
E&ono
Populat"onD 25.+0.2$
>en'"t%D 108
Ethn"& group'D eterogen"& d"*er'"t%
63e'tern and ea'tern "'land'7
#anguageD 'e*eral hundred
language' a 'tate &on'"der' 1$
d"erent language'rdlarge't demo&rat"9ed e&onom%
ed"a' ha*e a huge "mpa&tD
2ndlarge't nat"on on !a&eboo4
1'tlarge't nat"on on T3"tter
el"g"onD three fourth of the
populat"on are u'l"m' 6and
Chr"'t"an' "ndu' lo&al rel"g"on'7
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PEST Anal%'"' H@ndone'"a
Te&hnolog
E*er% %ear @ndone'"a &elebrate' the @ndone'"a @nternat"onal Green Te&hnol
!r"endl% Produ&t' Eh"b"t"on 6@?AGEE?TEC7. @t "' an "nternat"onal trade eh
&ompan"e' that are "n*ol*ed "n the green "ndu'tr% &an 'ho3 ho3 the% 3or4
&an be done 3"th green "ndu'tr%. @t "' the ma"n platform for green te
pro*"der' bu%er' and u'er'.
na %' '
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na %' ' H-rune" Pol"t"&al
Ab'olute onar&h% 3"th Sultan of -rune".
"olat"on aga"n't human r"ght' 6e.g. !reedom of
epre''"on7.
ember of A'"an and @nternat"onal relat"on'h"p' 6e.g.
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na %' ' H-rune" E&onom"&al
Whole &ountr% re'"de' "n o-
area.
Crude o"l and natural ga'
produ&t"on a&&ount for +0= of
G>P and more than 0= of
eport'.
The &ountr% ha' a 'mall '"9e and pop
&ompared to the other o- &ountr"e' but th
per &ap"ta "' the h"ghe't 6around K8000 a %
na %' '
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na %' ' H-rune" So&"al
Populat"onD $00.000
,0= of people aged 15/+$
Populat"on gro3th per %earD 1,85=
80= are l"*"ng "n
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na %' ' H@ndone'"a Te&hnolog"&al
The @n't"tute Te4nolog" -rune" ha' done and 't"ll doe' re'ear&he' about green
(nd a te&hnolog% ba'ed on a produ&t"on or ut"l"9at"on le'' harmful to the en*"r&reate a 'u'ta"nable te&hnolog% for en*"ronment.
-orneo ha' "n&rea'ed the te&hnolog"&al &hange to "n*e't"gate and 4no3 about
produ&t"*"t%.
-orneo "' one of the 3orld' b"gge't produ&er' of &omputer d"'4 dr"*e'.
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On the one hand the d"*er'"(ed eart of -orneo area 6o-7 ha' been "n large pa
eplo"ted b% man% &ompan"e' and ent"t"e' around the 3orld 3hat repre'ent' hug
the b"od"*er'"t% of o- and "n the fore't "t'elf a' 3ell.
On the other hand WW! "' &ommun"&at"ng th"' "''ue "n a negat"*e 3a% tran
problem' and not promot"ng a 3a% of l"fe &ompat"ble 3"th the b"od"*er'"t% and
order to prote&t the en*"ronment of o-.
Statement ofthe problem
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!"nal #"ne
@n&rea'"ng &on&ern "nde and
pre'er*at"on of -orneo fore't
de&rea'"ng defore'tat"on and
en&ourag"ng the prote&t"on of "t'
e&o'%'tem.
bl"
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Publ"&Anal%'"'
Compan"e'
#o&al
Go*ernment' C"*"l So&"et%
?PO' A&t"*"'t' @nd"genou'
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@n the total there are $0 &ompan"e' "m
re'our&e' from ala%'"a 'u&h a' palm o"l
Palm o"l ha' be&ome one of the ma"n fa&tor
"' pre'ent "n man% produ&t' 'u&h a' 'ha
detergent' "&e &ream' &oo4"e' and &o'met
are 1$ &ompan"e' produ&"ng the'e t%pe'
palm o"l a' one of the "ngred"ent'. The ma
o"l are from Ch"na Japan
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eplorat"on of the land "n part"&ular the etra&t"o
there 21 &ompan"e' "mport"ng t"mber from
&ountr"e' "mport"ng t"mber are Japan E.
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p pOb)e&t"*e'
Intenti
onCompanies
(409)Proportion
(%)
Term
Increase
the
informati
on that
NPOS
have
about
HoB
12% (49
companies)
4
month
s
25% (102
companies)
6
month
s
35% (143companies)
12month
s
!are for
the
perceptio
n of them
pro"uctiv
e impact
in HoB
11% (44
companies)
5
month
s
28% (114
companies)
12
month
s
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@nd"genou'
W"th regard to "nd"genou' people' 2 to $ m"ll"on belong to
the >a%a4 / an ethn"& group of the "'land of -orneo and
&on'"'t' of more than 200 'ubgroup'. Ea&h group ha' "t'
o3n language &u'tom' la3' terr"tor% and &ulture. o't of
the'e belong to Chr"'t"an"t% and other' to @'lam. One of the
b"gge't group' "' the @ban. Th"' group "' &on&entrated "n
Sara3a4 -rune" and @ndone'"a. Toda% the% arent longer'een a' Nhead hunter'N but a' a people 3ho ha*e rea&hed
the global"9at"on and te&hnolog%.
About 10 to 12 thou'and of th"' people depend on -orneo
fore't for the"r 'ur*"*al and the go*ernment of Sara3a4
'tate doe' not re&ogn"9e the r"ght' of the people. The
#o&al
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#o&alGo*ernment'
The lo&al go*ernment' refer to the nat"onal go*ernment' of o-/related area
@ndone'"a and -rune". The% ha*e d"re&t and ult"mate leg"t"ma&% po3er to allo3 d
o-/related &ompan"e'. The% enfor&e the en*"ronmental la3'. The% are al'o pol"
publ"'h "mplement and fo'ter oM&"al de*elopment plan' and o- department to the"r
the"r plan' are ee&t"*e and &on*"n&"ng enough the% 3"ll be 'upported b% the
re'pe&ted b% the &ompan"e'. ean3h"le "t "' a b"g &hallenge a' the go*ernment'
&ompan"e'. The% al'o ha*e to ma"nta"n o- eport' 3h"&h bene(t' nat"onal e&onom
"n*ol*ed "n the o- pro)e&t and the% ha*e alread% '"gned the >e&larat"on of o-.
#o&al
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#o&alGo*ernment'
Inten
tion
Governments (3)
Proportio
n
$erm
!arenes
s for the
nee" of
re"ucin%
"eforesta
tion in
HoB
&00' (
%overnm
ents)
&
mont
h
!arenes
s for the
nee" of
eistence
of
cooperati
on
bet!een
the
%overnm
ents inor"er to
&00' (
%overnm
ents)
*
mont
hs
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C"*"l So&"et%
The a*erage l"fe epe&tan&% "' ,1 %ear' old for all people l"*"ng "n @ndone'"a. o't 'tud
d"er' b% gender. The 3omen &an l"*e ,$ %ear' 3h"le the men &an onl% l"*e +.
@n term' of te&hnolog% @ndone'"a "' the 'e&ond large't nat"on on !a&eboo4 the (r't o
large h"'tor"&al about re'ear&h"ng onl"ne. Th"' "' a &ountr% 3ell "n*ol*ed "n term' of te
&apa&"t"e' to under'tand the global &hange that "' happen"ng all o*er the 3orld '"n&
@nternet.
@n th"' plan 3e are go"ng to fo&u' our &ommun"&at"on "n three &"t"e' of @ndone'"a. We&"t"e' b% populat"on that are Ja4arta Suraba%a and -andung. @t doe'nt mean 3e
people from other &"t"e' "n @ndone'"a of &our'e the% &an be "nuen&ed b% the med"a an
@ndone'"a
" "l "
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ala%'"a a &ountr% "n Southea't A'"a ha' an e;uator"al &l"mate 6hot and hum"d7 and
ma"nl% b% fore't'. The &ap"tal &"t% "' Luala #umpur and the Go*ernment &orre'pond
monar&h%. The 'po4en language' are ala% 6oM&"al7 Engl"'h Ch"ne'e Tam"l and @ban.
ala%'"aQ' populat"on "' o*er 28 m"ll"on of 3h"&h +1= are -um"putera 6ala% te
ala%'"an people and 'ome "nd"genou' &ommun"t"e'7 2= are of Ch"ne'e de'&ent a
de'&ent. !rom -um"putera 50$= &orre'pond' to the ala%' and the re't &orre'
people'. ala%' are u'l"m' and pra&t"&e the &u'tom' from th"' rel"g"on and from ha*e a dom"nant role "n pol"t"&'. @nd"genou' &ommun"t"e' &ompo'e more than half of
Sara3a4 and more than 2R of the populat"on of Sabah.
ala%'"a
C"*"l So&"et%
C" "l S " t
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The a*erage l"fe epe&tan&% "' , and 3omen are 3ho the mo't l"*e. Onl% 5= of th
+5 and about 2+= are under the age of 15 %ear'. About 20 m"ll"on ala%'"an
ala%'"a 3h"le onl% 8 m"ll"on l"*e "n another "'land. ,0= of the populat"on l"*e' "n uof the total populat"on &orre'pond' to m"grant 3or4er'. A&&ord"ng to a report d
e't"mated that 2R of Sabah 3or4er' are "llegal "mm"grant'.
ala%'"a ha' o*er 8000 4"lometer' of road about a thou'and 4m of ra"l l"ne' and
than + m"ll"on people ha*e mob"le phone' and o*er 15 m"ll"on ha*e a&&e'' to the @
to rel"g"on the ma)or"t% 6$58=7 &orre'pond' to @'lam 2$5= to Ch"ne'e bel"ef' +.8
+8 = to other. W"th regard to &ulture "n 1,1 the go*ernment &reated a N?at"o
3h"&h de(ne' the &ulture of ala%'"a.
ala%'"a
C"*"l So&"et%
C" "l S " t
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-rune" "' a &ountr% "n Ea't A'"a 3"th an e;uator"al trop"&al &l"mate 6hot an
terr"tor% &ompo'ed ma"nl% b% fore't'. The &ap"tal &"t% "' -andar Ser" -eg
&ountr% 3here the 'tate "' 'o*ere"gn "n the pol"t"&al '%'tem "' go*erned b% t
and the trad"t"on of the ala% @'lam"& onar&h%. The -rune" populat"on "'
"nhab"tant' of 3hom ,5= l"*e "n urban area'. The a*erage l"fe epe&tan&%
About ++ = of the populat"on are ala%' 11= are Ch"ne'e and the rema
"nd"genou' people'. The oM&"al language "' ala% 6ela%u -rune" 3"del%
'tandard ala%7 follo3ed b% Engl"'h and Ch"ne'e. The oM&"al rel"g"on "' @'la
-uddh"'m 61=7 and Chr"'t"an"t%
Culture "' e''ent"all% ala% 3"th man% "nuen&e' of @'lam 6&ulture more &o
the ala%'"a'7. >ue to @'lam"& la3 "'nt allo3ed the 'ale of al&ohol"& be*erag
o3e*er non /u'l"m' ma% pur&ha'e '"n&e "n l"m"ted ;uant"t"e'. The &r"me ra
-rune"
C"*"l So&"et%
oreo*er -rune" >aru''alam "' a mult"/ethn"& 'o&"et% "n 3h"&h one ethn"& gro
C" "l S " t
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ha' a monopol% of pol"t"&al po3er. ar"at"on' "n trad"t"on among other ethn
reg"onal but &ultural 'o&"al and l"ngu"'t"&. @nd"genou' u'l"m' u'uall% are refe
ala%' e*en "f the% are not nat"*e 'pea4er' of the ala% language.
That be"ng 'a"d other "nd"genou' people l"*"ng "n the reg"on ma"nl% "n h"ghla
25000 6Jo'hua Pro)e&t7 urut 2000 6Jo'hua Pro)e&t7 Leda%an 18,00 65.
6157 and Tutong 15000.
W"th the oM&"al nat"onal "deolog% of ela%u @'lam -era)a 6or ala% u'l"m on
&ont"nued to be pre''ure on the non/u'l"m populat"on to &on*ert to @'lam
&ulture. ?on/ala% and non/u'l"m m"nor"t"e' &ont"nue to be 'ub)e&ted to unfa*b% -rune" author"t"e'.
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A&t"*"'t' S"n&e the
'tud% abou
ha*e prom
beha*"or "n
the en*"ro
group of "n
the (r't a&
Common' P
3ho'e ma"
3"th the pr
area'. @n ou
lot of d"e
are &ollabo
d"erent
en*"ronmen
the 'urpa''ed
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en*"ronmental
3elfare of the
ma"n rea'on
be&om"ng more
to the pre'
en*"ronment
a''o&"at"on 3"t
a&t"*"'t' are no
&hange the
en*"ronment
better 3a%' of b
&"*"l 'o&"et% bu
too.
A&t"*"'t'
Th"' mean' the% are fo&u' on the adopt"ng of green 'trateg"e' that allo3' the e;
" t l " ht Th "ll" f t" " t d th ld th t " t
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en*"ronmental r"ght'. There are m"ll"on' of a&t"*"'t around the 3orld that are "ntere'
of human and en*"ronmental r"ght'. Some of them &an be "mportant to the o- p
&an help WW! promot"ng the pre'er*at"on of the o- area. @n th"' pro)e&t 3e 3"ll 3o
a&t"*"'t' that are &ooperat"ng 3"th WW!.
A&t"*"'t'
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Inten
tion
ctivists (*
mi..ion of
peop.e)Proportio
n (t.east)
$erm
Increase
the
informati
on that
ctivists
have
aboutHoB
*'
(& ,*0 00
0)
mont
hs
,*'
( ,*0 00
0)
&
mont
hs
Inte%rate
activist
into a
%reen
movemen
t about
HoB
2'
(& 400 00
0)
4
mont
hs
1*'
( *0 00
0)
&
mont
hs
A&t"*"'t'
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?PO'
@n *"e3 of the problem that e"'t' "n o- "t "' ne&e''ar% the help of ?PO' that ha*e
Tho'e that are d"re&ted to problem' 'u&h a' the o- &an ta4e a&t"on b% e'tab
erad"&ate the problem. @t "' "ntended to a&h"e*e th"' target aud"en&e en*"ronment
the% &an be the &onne&t"on that 3"ll allo3 greater un"t% 3"th ea&h other and the
@n*ol*ed. The% are ?PO' that through the"r a&t"on' demon'trate the"r &on&ern for t
'u'ta"nab"l"t% and th"' 3"ll g"*e greater 'trength to th"' pro)e&t.
Thu' 3e 'ele&ted 'ome "nternat"ona
ha*e 3or4ed or 't"ll 3or4 "n partner'h"
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?PO'ha*e 3or4ed or 't"ll 3or4 "n partner'h"
and ma% fa&"l"tate the 3hole pro&e''
?atural e'our&e' >efen'e Coun
Ste3ard'u"p Coun&"l ?ature Co
Greenpea&e@nternat"onal
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?PO'
Inten
tion
NPOs (&,)Proportio
n
$erm
Increase
the
informati
on that
NPOS
have
about
HoB
&00' (&,
or%ani6at
ions)
mont
hs
Inte%ratea %reen
movemen
t to
"efen"
HoB
10' (&0or%ani6at
ions)
mont
hs
&00' (&,
or%ani6at
ions)
*
mont
hs
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Strateg%
1Awa
ren
ess
2Invo
lvem
ent
3 Beh
av
ior
4
Le% e''age'
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Le% e''age'
1. o- 'truggle for en*"ronmental 'u'ta"nab"l"t%.
2. o- prote&t the future of nature and people.
. ob bel"e*e' that people 'hould 3or4 together to prote&t the
en*"ronment.
$. o- need' u' a' 3e need "t.
1't Strateg%
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1'tStrateg%A3arene'' @n&rea'e a3arene'' of o- 6?@nternat"onal7
B Epand the &on&ept and the "mportan&e of
en*"ronmental &on'er*at"on:
B Creat"ng ne3 partner'h"p' to help
&on'er*at"on the o- area:B Commun"&at"on of the ma"n fun&t"on' of
o- and "t "mportan&e.
app"ng of publ"&' H A' the
Companies
Civil
Society
PO$
%&
1'tStrateg% /A3arene''
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A3arene''
app"ng of publ"&' H A' 3e 3ant them to be b%
the end"ng of the "mplementat"on of the 1't
ha'e of 'trate
Companies
CivilSociety
Indieno!s
"ocal#overnmentsActivistsNPOs
PO$
%&
IN'%&%S'
1'tStrateg% /A3arene''
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1 U#et' Tal4-orneoV
Conferen&e
'aretsD ?PO' and A&t"*"'t'
Comm!nication Channel(@nterper'onalCommun"&at"on
'actic)#oal(@nform the publ"&' about the *antage' and that ha*e been e"'t"ng "n -orneo.
1 U# t T l4 - V C f
1'tStrateg% /A3arene''
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1 U#et' Tal4 -orneoV Conferen&e />e'&r"pt"on
@n order to pre'ent the "n"t"at"*e of o- and 'ho3 'ome "mportant deta"l' a
WW! "' do"ng to pre'er*e the en*"ronment th"' ta&t"& "' "mportant to g
"nformat"on needed to the a&t"*"'t' and ?PO'. Some of them alread% 3or4
'o "t ma% be '"mple to &lar"f% all the "ntent"on' WW! ha' to pre'er*e o-.
1'tStrateg% /A3arene''
1 U# t T l4 - V C f
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?umber of "ntere'ted ?PO' or a&t"*"'t' and number of 3ho 3ant t
do an%th"ng.
1 U#et' Tal4 -orneoV Conferen&e />e'&r"pt"on
1'tStrateg% /A3arene''
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2 "ral
Campa"gn
'aretsD C"*"l So&"et%
Comm!nication Channel(So&"al med"a3eb'"te'
'actic)#oal(@nform the publ"&' about the *antage' and that ha*e been e"'t"ng "n -orneo.
2 "ral Campa"gn /
1'tStrateg% /A3arene''
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2 "ral Campa"gn >e'&r"pt"on
Th"' 3"ll be a &a"gn that &on'"'t' "n a &reat"on of do&umentar"e' and *"deo' that
the en*"ronment. !"r'tl% the *"deo' ma% 'ho3 'ome "mage' about the o*erep
Epert' 3"ll tal4 about the &on'e;uen&e' that ma% o&&ur "n the future. The% ma%
'tat"'t"&' R &on&rete "nformat"on of 3hat ha' happened.
After th"' 'ho&4"ng "mpa&t the *"deo ma% pa'' 'ome "mage' that 'ho3 the r"&hne
that ha' been &on'tru&ted to pre'er*e the 'u'ta"nab"l"t% of the "'land. We 3a
*antage' of the "'land and the "mportan&e of ma"nta"n th"' po'"t"*e' po"nt'. @t ma%
@t 'hould be a &a"gn to let people N 'en'"t"9ed N and pred"'po'ed to do 'ometh"n
3onder'.
2 "ral Campa"gn /
1'tStrateg% /A3arene''
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2 "ral Campa"gn />e'&r"pt"on
@t 'hould be 'hot the be't plan' and photograph' ta4en of the "'land and all the 'pe
en*"ronment.
The footage 3"ll be part of a do&umentar% "n 3h"&h 'e*eral epert' "n the (eld of '
and 3"ldl"fe 3"ll &ontr"bute 3"th the"r op"n"on'.
The "nd"genou' 'hould "ntegrate the do&umentar% and g"*e them op"n"on too. The d
tran'lated and publ"'hed "n 'e*eral &ountr"e' through tele*"'"on.
#ater 6about 2 month' after the tran'm"''"on of the *"deo' on the tele*"'"on there
'ell to the publ"&7. The photograph' 3"ll be 'hared on the 'o&"al med"a a' T3"tter @
!a&eboo4.
2 "ral Campa"gn /
1'tStrateg% /A3arene''
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2 "ral Campa"gn E*aluat"on
Aud"en&e on T >>' bought number of l"4e' &omment' and '
&ontent' 6photo' phra'e' do&umentar% tra"ler7.
trateg%Engageme @mpro*e the engagement of all ent"
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Engagement
@mpro*e the engagement of all ent"
"ntegrate the o- pro)e&t
B @n&rea'e the relat"on'h"p'
bet3een the ent"t"e' "n*ol*ed
"n o- pro)e&t:
B Coord"nate the ma"n "dea'
and ob)e&t"*e' of the three
WW! oM&e' "n*ol*ed "n thepro)e&t.
app"ng of publ"&' H A' the% are
term' of po3er and engagement
pro)e&t of o-
Companies
Civil
SocietyIndieno!s
ActivistsNPOs
PO$
%&
2ndStrateg% HEngagement
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Engagement
app"ng of publ"&' H A' 3e 3ant them to be b%
the end"ng of the "mplementat"on of the 2nd
ha'e of 'trate
Companies
CivilSocietyIndieno!s
"ocal
#overnments
ActivistsNPOs
PO$
%&
IN*O"*%+%N'
2ndStrateg% /Engagement
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En*"ronment
of -orneo
'aretsD Go*ernment' Compan"e' ?PO' and A&t"*"'t'
Comm!nication ChannelD @nterper'onal Commun"&at"on
'actic)#oalD En*ol*e them "n the pro)e&t e on a green and 'u'ta"nabpro)e&t
En*"ronment of -orneo /
2ndStrateg% /Engagement
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Th"' ta&t"& &on'"'t' "n a tour on the eart of -orneo "n 3h"&h the *"'"tant' &an
en*"ronment "' and ho3 beaut"ful "' the "'land. A' a gu"de the% 3"ll ha*e 'om'pe&"al"9ed for the 'u'ta"nable part able to epla"n the "mpl"&at"on' of the hum
the future of -orneo. @t 3"ll be a one da% tour "n 3h"&h the *"'"tant' 3"ll 'ee a
that l"*e there. The% &an al'o l"'ten 3hat the gu"de' ha*e to 'a% about the nee
'pe&"e' and about 3hat "' need for a health% and 'u'ta"nable future.
En*"ronment of -orneo >e'&r"pt"on
En*"ronment of -orneo /
2ndStrateg% /Engagement
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@t 3"ll be done 'e*eral tour' "n order to a&h"e*e the b"gge't number of publ"&'
tour the repre'entat"*e' of ea&h go*ernment 3"ll be pre'ent. @n the ne
repre'entat"*e' of ?PO' and A&t"*"'t' are al'o go"ng to be there 6 ?PO' per
a&t"*"'t' a''o&"ated to them7 and "n the other' the repre'entat"*e' of the &om
"mport from -orneo are al'o go"ng to be "n*"ted 6 &ompan"e' per tour7. The
be done "nter&hangeabl% e&ept the (r't one that 3"ll o&&ur 3"th the g
pre'en&e.
En*"ronment of -orneo >e'&r"pt"on
En*"ronment of -orneo /
2ndStrateg% /Engagement
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A'&erta"n the mea'ure' ta4en b% the'e publ"&
le*el.
E*aluat"on
$ T t"
2ndStrateg% /Engagement
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$ Ta&t"&People of
-orneo
'aretsD C"*"l So&"et% ?PO' and A&t"*"'t'
Comm!nication ChannelD @nterper'onal &ommun"&at"on
'actic)#oalD Pre'ent the lo&al &"t"9en' of -orneo and "n&rea'e tha3arene'' for the"r l"fe and &ulture
$ People of -orneo
2ndStrateg% /Engagement
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This tactic consists in the involvement with the people of Borneo, in particular with 2 of the 200 g
publics may enjoy the day with this folks, learning their values. The indigenous will share them cultur
giving some food. They will also invite the people to join to certain daily activities. e want all the
this experience and to understand the importance of Borneo for the sustainability and !uality of livin
end of the day, the representatives of #oB will ask the opinion of the participants about what they
representatives of #oB must chose 2 folks and talk with them about the project, the objectives and im
$fter the agreement with this folks, the representatives of the %&'s will be invited to participate witho
$ People of -orneo />e'&r"pt"on
$ People of -orneo /
2ndStrateg% /Engagement
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A 'hort ;ue't"onna"re 3"ll be del"*ered to tr% to under'tand the "mpa&t of th
;ue't"onna"re 3"ll ha*e bet3een 5 and 10 ;ue't"on'. Ea&h of the ;ue't"onna"r
a 'tatement "n 3h"&h the part"&"pant ma% 'ele&t the degree of "mportan&e
3"th that 'tatement.
$ People of -orneo /E*aluat"on
2nd
Strateg% /Engagement
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5 The World"n the World
Comm!nication Channel( So&"al ed"a and Web'"te
'actic)#oal(Pre'ent the en*"ronment of -orneo and "n&rea
a3arene'' for the en*"ronment
'arets(C"*"l So&"et%
5 The World "n the World /
2nd
Strateg% /Engagement
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Create a *"deo that pre'ent the en*"ronment of -orneo and "n&lude me''age'
a3arene''. The *"deo 3"ll "ntegrate &elebr"t"e' l"4e art"'t' a&tor' futebol pla
3"ll g"*e me''age' of en*"ronmental 'u'ta"nab"l"t%. Celebr"t"e' be&au
per'onal"t"e' *er% famou' that ha*e man% fan'. Thu' obta"n more *"e3'Ra
*"deo 3"ll be 'hared on 'o&"al med"a and on T of man% &ountr"e' tran'lat
language' to empha'"9e that th"' "' a problem of re'pon'"b"l"t% of all.
>e'&r"pt"on
2nd
Strateg% /Engagement
5 The World "n the World /
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?umber of aud"en&e' on T l"4e' &omment' and 'hare' on 'o&"a
med"a.
>e'&r"pt"on
rdStrateg% >e*elopment and Con'er*at"on of
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Strateg%-eha*"or
area.
>e*elopment of pr"n&"ple' to all
'ta4eholder' at all le*el' to
en'ure that the% 3or4 on the
'ame platform 3"th the 'ame
*"'"on for 'u'ta"nable
Su'ta"nable management for
plantat"on fore't m"n"ng and
other produ&t"on '%'tem' that
u'e' natural re'our&e' "n o-. app"ng of publ"&' H A' the% are
of "mpa&t of beha*"our and t
beha*"our "n fa*our to the en
Compan
ies
CivilSociety
"ocal#overnments
ActivistsNPOs
I+PAC' O,
'-%B%-A*IO.&
POB%
rdStrateg% H-eha*"or
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app"ng of publ"&' H A' 3e 3ant them to be b% the
end"ng of the "mplementat"on of the rdpha'e of
-eha*"or
Companies
CivilSociety
Indieno!s
"ocal#overnmentsActivistsNPOs
I+PAC' O,'-%
B%-A*IO&
POSI'I*%B%-A*IO&
rdStrateg% /-eha*"or
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+ S&hoolConte't
Comm!nication Channel( So&"al ed"a and Web'"te
'actic)#oal(@n*ol*e people "n the pro)e&t and ma4e them a
good beha*"our
'arets(C"*"l So&"et%
+ S&hool Conte't />e'&r"pt"on
rdStrateg% /-eha*"or
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@t "' part of the &urr"&ulum of mo't '&hool' e'pe&"all% "n d"'&"pl"ne ?atural S&
en*"ronmental "''ue' and 'u'ta"nable future. @n th"' &ontet '&hool' and a
"n't"tut"on' @ndone'"a and -rune" 3"ll de*elop po'ter' R e''a%' 3"th 'enten&e
e"'t"ng problem of a3arene'' "n the o- and -orneo p"&ture'. The &on'tru&t"on o
de*eloped b% the free &reat"*"t% of 'tudent'. The'e 3or4' 3"ll be eh"b"ted "n '&
de'p"te be"ng "n '&hool' 3"ll be open to parent' and fam"l%. Where the )ob' are ep
boo4 of op"n"on 'o that the% &an &omment on the 3or4 de*eloped.
>e'&r"pt"on
+ S&hool Conte't />e'&r"pt"on
rdStrateg% /-eha*"or
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P"&ture' 3"ll be ta4en to the pro)e&t' and 'hared on 'o&"al net3or4'. @n one of the da
of the o- 3"ll 'pea4 to the %ounger 'pea4"ng a l"ttle b"t of -orneo and epla"n"n
&an &ontr"bute to the pre'er*at"on of the en*"ronment 6'u'ta"nable mea'ure' to 'a*
et&7. The o- put a &hallenge to '&hool'D for one 3ee4 3"ll be the greene't '
'tudent' to pra&t"&e 'u'ta"nable mea'ure' "n '&hool a' plant"ng tree' for eample.
>e'&r"pt"on
+ S&hool Conte't /E*aluat"on
rdStrateg% /-eha*"or
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A'&erta"n the number of a&t"on' ta4en b% the '&hool' the &omment' made "n the o
number of l"4e' &omment' and 'hare' on 'o&"al med"a.
E*aluat"on
rdStrateg% /-eha*"or
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, Greeno*ement
Comm!nication Channel( @nterper'onal Commun"&at
'actic)#oal(a4e them adopt a good beha*"our
'arets(C"*"l So&"et% ?PO' and A&t"*"'t'
, Green o*ement />e'&r"pt"on
rdStrateg% /-eha*"or
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@n th"' mo*ement' the ?PO' and a&t"*"'t' that feel "n*ol*ed "n the pro)e
'hould adopt a 'u'ta"nable beha*"or "n fa*or to the en*"ronment. The% 3"ll
"n o- and 3or4'hop' to 4no3 ho3 &an the% a&t "n a Ugreen 3a%V. !urthe
repre'entat"*e' of th"' mo*ement 3"ll be pre'ent "n fe't"*al' that o&&ur on
'u&h a'DD -orneo Ja99 !e't Sabah !e't a"nfore't World u'"& !e't"*al et&.
>e'&r"pt"on
, Green o*ement /E*aluat"on
rdStrateg% /-eha*"or
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?umber the ?PO' and a&t"*"'t' "n*ol*ed: number of
tree' planted and number of 3or4'hop' made.
E*aluat"on
8
rdStrateg% /-eha*"or
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8Su'ta"nable
!uture
Comm!nication Channel( @nterper'onal Commun"&at
'actic)#oal(a4e them adopt a good beha*"our
'arets(C"*"l So&"et% ?PO' and A&t"*"'t'
8 Su'ta"nable !uture/>e'&r"pt"on
rdStrateg% /-eha*"or
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W"th th"' ta&t"& 3e "ntent to ha*e a partner'h"p 3"th &erta"n hotel' "n ord
e&otour"'m "n o- and the green beha*"or people 'hould adopt to pre'er*e
That 3a% 3e &an &hange the per&ept"on the% ha*e about the "mpa&t of the
the b"od"*er'"t% of the 3orld "n part"&ular "n o-.
>e'&r"pt"on
8 Su'ta"nable !uture/>e'&r"pt"on
rdStrateg% /-eha*"or
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@n the hotel' 3e 3ould ha*e 'ome %er' to del"*er to the tour"'t' that ma% be "nter
fore't' and "n&rea'e the"r notor"et% about the 3"ld l"*e "n ala%'"a. @n th"' ta&t"&
need the help of the "nd"genou' group' l"*"ng "n o- 'o the% &an 'ho3 the"r &u
aga"n't the defore'tat"on 'o tour"'t' &an learn ho3 to l"*e 3"thout 'po"l the en*"r
3ould be one of our ma"n med"um the a&h"e*e the &"*"l 'o&"et% and "n&rea'e the "n
e"'ten&e of another 3a% of tour"'mD the e&otour"'m.
p
8 Su'ta"nable !uture /E*aluat"on
rdStrateg% /-eha*"or
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See the per&entage of people 3ho a&;u"red a
d"'&ount.
rdStrateg% /-eha*"or
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Pre''ure
Tedd"e'
Comm!nication Channel( @nterper'onal Commun"&at"oned"a Web'"te' Tele*"'"on and C"nema
'actic)#oal(a4e them adopt a good beha*"our
'arets(Go*ernment C"*"l So&"et% ?PO' and A&t"*"'t
Pre''ure Tedd"e' />e'&r"pt"on
rdStrateg% /-eha*"or
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There 3"ll e"'t a pet"t"on 3"th the ob)e&t"*e of &on*"n&e the go*ernment' to &rea
la3 that l"m"t' the eportat"on of produ&t' from o- 'o the negat"*e "mpa&t' tde&rea'e'. The pet"t"on ma% be a''"gned b% an% ?PO a&t"*"'t or &ompan% '"n&e "t
&ond"t"on'. At the 'ame t"me "t 3"ll be done a *"deo to a3arene''. @n th"' *"deo "
an"mal tree' produ&t' and to%' repre'ent"ng the "nd"genou' and the l"fe "n -orneo
Pre''ure Tedd"e' /E*aluat"on
rdStrateg% /
-eha*"or
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The *"deo 3"ll &onta"n an h"'tor% 3h"&h through a hand th"ng' 3"ll be ta4en a3
'"m"lar to 3hat ha' happened "n real"t%D fe3er produ&t' fe3er &ond"t"on' for an"mal
The *"deo 3"ll fo&u' on the "mpa&t' that &au'ed b% the o*ereplo"tat"on 'o the hand
the Uun&ontrolled &ontrolV. Th"' *"deo 3"ll be 'hare on 'o&"al med"a on the tele*"'
&hannel'7 and on the &"nema before the mo*"e'. The tedd"e' 3"ll be pre'ent "n 'e
*alue 3"ll be re*er'ed "n fa*or to the re't"tut"on and pre'er*at"on of the b"od"*er'"t%
Pre''ure Tedd"e' /E*aluat"on
rdStrateg% /
-eha*"or
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?umber ofD aud"en&e' on T l"4e' &omment' and 'hare' on 'o&"al med"a
*"e3' "n 3eb'"te' people that go to the &"nema tedd"e' 'old.
rdStrateg% /
-eha*"or
10
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10 ero ou
Comm!nication Channel( So&"al ed"a Web'"te' Tele*"'Produ&t'
'actic)#oal(W"th th"' ta&t"& "' pretended that the &ompan"e'
beha*"or and defend the &au'e. @' an ob)e&t"*e too that the
under'tand the "mportan&e of adopt"ng a good beha*"or and &
the en*"ronmental 'u'ta"nab"l"t%.
'arets(Compan"e' and C"*"l So&"et%
rdStrateg% /
-eha*"or
10 ero ou / >e'&r"pt"on
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Uero ouV 3"ll be a logo that 3"ll be on the pa&4age' of the &ompan"e'Q p
the &ompan"e' that redu&ed the "mportat"on' from the -orneo' re'our&e'
logo. The logo "ntent' to "nform that produ&t' are made ta4"ng "nto
'u'ta"nab"l"t% 'o the &on'ume ma% be moderate. The #u'h &ompan% alread%
amount of palm o"l "n the"r &o'met"& produ&t' and "' no3 loo4"ng for a &a
per'uade other &ompan"e' to do the 'ame and redu&e the &on'ume of palm
&ompan% ma% be an amba''ador of th"' ta&t"& 'o the% &an )o"n the pro)e&
rdStrateg% /
-eha*"or
10 ero ou / E*aluat"on
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The number of produ&t'R&ompan"e' that u'e the logo
Uero ouV.
$thStrateg%Ad
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3a% to 'upport the &on'er*at"on
of o- b% promot"ng
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@n order to &ontrol the beha*"or of &ompan"e' 3e are go"ng to ha*e a ;uar
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Th"' gala &ount' 3"th the pre'en&e of med"a that ma% &o*er tran'm"''"on "n &er
maga9"ne'. The gala of o- "' go"ng to 'tart 3"th a fa't pre'entat"on of the pro)e&
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?umber of &ompan"e' pre'ent "n th"' gala.
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