Post on 27-Jan-2015
description
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Global UX: A JourneyDaniel Szuc, Apogee
Whitney Quesenbery, WQusability
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Peter Ballard Bob Barlow-Busch Steve Baty Ronnie Battista Jakob Biesterfeldt Sarah Bloomer Kevin Brooks Andy Budd Jennifer Carey Samir Chabukswar Raven Chai Calvin Chan Kevin Cheng Giles Colborne Jenna Date Bill DeRouchey Janna DeVylder Wei Ding Matt Dooley Darci Dutcher Jeff Eddings Will Evans Henning Fischer Pabin Gabriel-Petit Gerry Gaffney Peter Grierson Rachel Hinman Adrian Hallam Olive Hsin Jim Hudson Jhumkee Iyengar Jhilmil Jain Kaleem Kahn Anne Kaikkonen Anjali Kelkar Silvia LaHong Mike Lai Kevin Lee Joe Leech Yu-Hsiu Li Tim Loo Aaron Marcus Chris Marmo Itamar Medeiros Trent Mankelow Jim Nieters Noriko Osaka Christine Petersen Martin Polley Dennis Poon Steve Portigal Maren Pyenson Bas Raijmakers Michael de Regt Katharina Reinecke Marc Rettig Chris Rourke Josh Seiden Tomer Sharon Maria Sit Vicky Teinaki Geke van Dijk Michele Visciola Doug Wang Mark Webster Kimberly Wiessner Jo Wong Amanda Wright
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What does it mean to think globally?
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Open to other cultures
Distance from my own viewpoint
Empathy with different ways of thinking
Responsibility on a broader ecological level
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Global UX starts with you
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What cultural influences do we bring to our work?
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How different cultures do you belong to now?
How many countries have
you visited?
How many cultures are represented
on your team?
What culture did you grow
up in?
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Layers of cultural knowledge
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Immersion in a culture
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What does this mean for global UX teams?
Whe
re th
e U
X te
am is
bas
ed
Where the products are used
One cultureOne location
One cultureMany locations
Many culturesOne location
Many culturesMany locations
1414
Deep understanding of the local context
Immersed in it as a native (or thinking like one)
Local Product
Loca
l Tea
m
1515
Working from the outside for another culture.
Local Product
Glo
bal T
eam
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Central design team reaching out to do global research or working through partners
Product for many cultures
Loca
l tea
m
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The connected world
Many voices from many cultures contributing
Global Product
Glo
bal T
ea
m
Whe
re th
e U
X te
am is
bas
edO
ne lo
catio
n
M
any
loca
tions
Where the products are usedOne culture Many cultures
Teams may be located anywhere, products are used in many places,
Contributions to the product are collaborative, with no single center.
Individuals bring distinct perspectives to the collaboration.
The flat world:multipoint collaboration
A team from one place creates products used in many different places.
The product is controlled centrally, with insights from target audiences.
Individuals may travel for research, or use local partners as surrogates.
Global reach:travel + local partners
A team in a single location or country, creating a product used in the same place.
Product management and individual team members are all part of the target culture.
The local world:single point culture
Teams from many places work on products primarily for other locations or cultures.
Project is managed from a central points.
All work is based on the culture of the target market.
Outsourcing:borrowed resources
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Innovation comes from everywhere
Global products need global teams
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Global UX:Research and design in a connected world
Due out… sometime in Novemberamazon.com/gp/product/012378591X@globalux
Daniel Szucdszuc@apogeehk.com@dszuc
Whitney Quesenberywhitneyq@wqusability.com@whitneyq