Global Marketing – What We Do Market Analysis Quantitative Analysis Strategic Planning Product...

Global Marketing – What We DoGlobal Marketing – What We Do

Market AnalysisMarket

AnalysisQuantitative

AnalysisStrategic PlanningStrategic Planning

Product PlanningProduct Planning

Go To MarketGo To Market

Promotional Communications

Sales ToolsSales Tools

Life CycleManagement

Market SizingBusiness

CasePositioning

ChannelReadiness

SpeakingEngagements

News Flash

CostJustification

White Papers

Distinctive Competence

Advertising

Analysts

ProductDefinition

SalesAnalysis

Buy, Build orPartner

Sales Process DistributionLead

GenerationCompetitive

Write-UpMarket

Research

Product Profitability

Pricing Strategy

Roll-Out Process

ChannelsThought Leaders

Seminars andTradeshows

ProspectProblems

Win/LossAnalysis

Product Strategy

ProductContract

PresentationTechnologyAssessment

Demand Planning

Requirements DemonstrationCompetitive

ReviewCost of GoodsPricing Mgmnt

Release Milestones

Printed Collateral

Ongoing Requirements

Testing Interoperability

ElectronicCollateral

Product Support

Managing MarketsManaging MarketsManaging MarketsManaging Markets

Managing ProductsManaging ProductsManaging ProductsManaging ProductsICS

Market Strategy

Performance Testing

Global Marketing OrganizationGlobal Marketing Organization

Alan CadeTechnical

Operations

Alan CadeTechnical

Operations

Scott GenereuxGlobal Marketing

Business Development

Jeff GermanGlobal Support

Operations

Jack DommeStorage Management

Software

Steve TenBargeProduct

Management

Bill KostenOperationsBill KostenOperations

Chris WorrallOEM Operations and Development

Global Marketing Organization

Alan CadeTechnical

Operations

Alan CadeTechnical

Operations

Software

Management

• Worldwide Labs• Interoperability testing• EBC support and remote,

repeatable demos• Partner self-certification • IDP

• Worldwide Labs• Interoperability testing• EBC support and remote,

repeatable demos• Partner self-certification • IDP

• Partner Management• Market Strategies• PR, IR, AR

Communications• Channel Marketing• Web Marketing• Internal Communications • Market and Competitive

Analysis • Sales Tools

• Partner Management• Market Strategies• PR, IR, AR

Communications• Channel Marketing• Web Marketing• Internal Communications • Market and Competitive

Analysis • Sales Tools

Alan CadeTechnical

Operations

Alan CadeTechnical

Operations

Software

Management

Alan CadeTechnical

Operations

Alan CadeTechnical

Operations

• Product Support• e-Services• TRC• Contact Center

Software

Management

Alan CadeTechnical

Operations

Alan CadeTechnical

Operations

• Architecture• Strategy • Product Management

Software

Management

Alan CadeTechnical

Operations

Alan CadeTechnical

Operations

• Supply Chain Management• Inventory Management • COGS• Price Management• Business Planning and

Analysis

• Supply Chain Management• Inventory Management • COGS• Price Management• Business Planning and

Analysis

Software

Management

Alan CadeTechnical

Operations

Alan CadeTechnical

Operations

• Product Requirements• Product Strategy• Demand Planning• Phase Review• Documentation• Tools

Software

Management

Alan CadeTechnical

Operations

Alan CadeTechnical

Operations

• Manage Relationship• Supply Chain

Management• Inventory Management• Forecasting • Technical Support and

• Manage Relationship• Supply Chain

Management• Inventory Management• Forecasting • Technical Support and

Software

Management

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Lightening 9900TM V Centralized/EnterpriseLightening 9900TM V Centralized/Enterprise

Thunder 9500Thunder 9500TMTM V VDistributed/ModularDistributed/Modular

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NAS ProductsNAS Products

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SoftwareSoftware

• More Text and Bullets about Software

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Global Global ServicesServices

Global ServicesGlobal Services

• More Text and Bullets about Global Services

Global ServicesGlobal Services

Global Marketing – What We Do Market Analysis Quantitative Analysis Strategic Planning Product...

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Transcript of Global Marketing – What We Do Market Analysis Quantitative Analysis Strategic Planning Product...

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