Post on 26-Apr-2020
Global Automotive2015 Color Popularity Report
Contact us.
Regional & National
North America
Axalta Coating Systems, LLCNancy Lockhartnancy.m.lockhart@axaltacs.com+1 586 789 7536
Asia-Pacific (excl. China)
Axalta Coating Systems Australia Pty. Ltd.Steve Burnssteve.j.burns@axaltacs.com+61 (0) 423 026 071
China
Axalta Coating Systems Shanghai Holding Co., Ltd.Annie Youannie.you@axaltacs.com+86 (0) 21 6020 3666
Europe, Middle East, Africa
Axalta Coating Systems Deutschland Holding GmbH & Co. KGElke Dirkselke.dirks@axaltacs.com+49 202 529 6233
Latin America (excl. Brazil)
Axalta Coating Systems Mexico S de RL de CVUrsula Chavezursula.chavez@axaltacs.com+52 55 5366 3345
Brazil
Axalta Coating Systems Brazil LTDAMarcus Limamarcus.v.lima@axaltacs.com+55 11 99 169 3348
Call Centersac.guarulhos@axaltacs.com0800 019 4030
Global
Axalta Coating Systems, LLCTwo Commerce Square2001 Market StreetSuite 3600Philadelphia, PA 19103USA
John Wrayjohn.w.wray@axaltacs.com+1 586 789 7463
axaltacoatingsystems.com
Copyright ©2015 Axalta Coating Systems LLC and all a�liates. All rights reserved.
WORLD COLOR POPULARITYCOLOR POPULARITY BY REGION
REDWHITEBLUEBLACK
11% NORTH AMERICA10% SOUTH AMERICA6% ASIA6% EUROPE5% RUSSIA5% AFRICA
46% AFRICA41% ASIA37% SOUTH AMERICA29% RUSSIA29% EUROPE27% NORTH AMERICA
9% EUROPE8% NORTH AMERICA8% RUSSIA6% AFRICA4% ASIA3% SOUTH AMERICA
21% EUROPE20% NORTH AMERICA20% RUSSIA16% ASIA13% SOUTH AMERICA12% AFRICA
11%NORTH AMERICA
46%AFRICA9%
EUROPE
21%EUROPE
Global Automotive 2015 Color Popularity ReportWhite wins again as the most popular automotive color of choice.
Axalta Coating Systems presents the 63rd consecutive edition of the Automotive Color Popularity Report. This report looks at automotive color popularity by global geography and by a variety of vehicle segments.
White has continued to increase in popularity, topping out this year as the number one color globally. White overtook silver in 2011 as the most preferred vehicle color preference. Since then, white has continued to gain popularity on all vehicle types in most regions, while silver has continued to decline. Customers in Asia (41 percent) and Africa (46 percent) prefer white more than in other parts of the world.
Since 1953, white has been one of the top five colors during all but three years. Whites have evolved and today they are available in a rich variety of alternatives from stone white solids and vanilla shades, to cool bright whites and pearlescent whites.
After white at 35 percent, there is a big drop to black, the next most popular color at18 percent. These are followed by silver at 13 percent, gray at 10 percent, red at seven percent, and blue and beige/brown tied at six percent. At the least popular end of the spectrum, yellow was found on only two percent of vehicles, green on one percent, and all other colors on two percent of vehicles.
While the neutrals of white, silver, gray and black dominate, red and blue continue to be the top colorful choices, with red especially winning over vehicle buyers.
As a color leader, Axalta has been at the forefront of global automotive color design and trend evaluations for decades. Axalta convened the first-ever Color Advisory Committee in 1926 to craft colors specifically for cars. Over the years, Axalta’s color experts have remained focused on partnering with vehicle manufacturers by keeping a finger on the pulse of industry trends and forecasting the designs and color preferences that will engage consumers in the years to come.
Color draws the eye and is often a key factor in purchasing a vehicle. But Axalta delivers more than a colorful, beautiful finish. Our coatings are formulated to enable beautiful colors to endure by protecting the finish against the fading forces of UV rays, tough road conditions, and the e�ects of harsh weather. Providing durability and beautiful e�ects are both part of Axalta’s promise to our customers.
The inaugural North American AutomotiveColor of the Year for 2015 was Radiant Red.
Highlights of what buyers around the world preferred in 2015.
World Colors • At a remarkable 35 percent, white is the most popular color on vehicles, marking the fifth consecutive year it has led.
• Silver leveled out after declining for four years and remains at 13 percent.
• Blue remained steady over 2014, while other rich colors fell o�.
North America • Since 2007, white has been the top color in this region, totaling 27 percent in 2015, a gain of two percentage points.
• Blue increased in popularity to a total of eight percent of sales due to increased use of the color on compact/sport and intermediate/crossover utility vehicles (CUVs).
•At 11 percent, no region likes red more; but South America comes in a close second at 10 percent.
• Axalta’s 2015 North American Automotive Color of the Year, Radiant Red, reflected the preference of red among consumers in the region.
South America • At 37 percent, white is the region’s most popular color.
• Silver is the second-most popular at 23 percent.
• Red jumped eight percentage points over 2014 levels.
Europe
• The overall color rankings remained the same compared to 2014. Small changes are evident, as white pearl increased by two percentage points and gray fell by one.
• Blue comes in at nine percent with much interest in mid-shade blues.
• Holding 21 percent of the market, no region likes black more.
Russia • Green dropped by four percentage points compared to 2014, one of the biggest declines.
• White jumped by six percentage points to 29 percent.
• Black gained seven percentage points, more than any other color in Russia.
Asia • The region experienced a 10 percent year-over-year drop in gray vehicles.
• Up 11 percent from last year, white is the most popular color across the region at 41 percent.
• In China alone, white gained in popularity by 19 percentage points.
• The region showed a three percent increase in beige/brown.
Africa • White leads at almost half of all vehicles sold at 46 percent.
• Green could not do any worse with zero percent of sales.
• Black and beige/brown remained unchanged from 2014.
35%24% SOLID WHITE11% PEARL WHITE
18%5% SOLID BLACK
13% EFFECT BLACK13%
10%
7%
6%6%
1% 2%
2%
Global Automotive2015 Color Popularity Report
Contact us.
Regional & National
North America
Axalta Coating Systems, LLCNancy Lockhartnancy.m.lockhart@axaltacs.com+1 586 789 7536
Asia-Pacific (excl. China)
Axalta Coating Systems Australia Pty. Ltd.Steve Burnssteve.j.burns@axaltacs.com+61 (0) 423 026 071
China
Axalta Coating Systems Shanghai Holding Co., Ltd.Annie Youannie.you@axaltacs.com+86 (0) 21 6020 3666
Europe, Middle East, Africa
Axalta Coating Systems Deutschland Holding GmbH & Co. KGElke Dirkselke.dirks@axaltacs.com+49 202 529 6233
Latin America (excl. Brazil)
Axalta Coating Systems Mexico S de RL de CVUrsula Chavezursula.chavez@axaltacs.com+52 55 5366 3345
Brazil
Axalta Coating Systems Brazil LTDAMarcus Limamarcus.v.lima@axaltacs.com+55 11 99 169 3348
Call Centersac.guarulhos@axaltacs.com0800 019 4030
Global
Axalta Coating Systems, LLCTwo Commerce Square2001 Market StreetSuite 3600Philadelphia, PA 19103USA
John Wrayjohn.w.wray@axaltacs.com+1 586 789 7463
axaltacoatingsystems.com
Copyright ©2015 Axalta Coating Systems LLC and all a�liates. All rights reserved.
WORLD COLOR POPULARITY COLOR POPULARITY BY REGION
RED WHITE BLUE BLACK
11% NORTH AMERICA10% SOUTH AMERICA6% ASIA6% EUROPE5% RUSSIA5% AFRICA
46% AFRICA41% ASIA37% SOUTH AMERICA29% RUSSIA29% EUROPE27% NORTH AMERICA
9% EUROPE8% NORTH AMERICA8% RUSSIA6% AFRICA4% ASIA3% SOUTH AMERICA
21% EUROPE20% NORTH AMERICA20% RUSSIA16% ASIA13% SOUTH AMERICA12% AFRICA
11%NORTH AMERICA
46%AFRICA
9%EUROPE
21%EUROPE
Global Automotive 2015 Color Popularity ReportWhite wins again as the most popular automotive color of choice.
Axalta Coating Systems presents the 63rd consecutive edition of the Automotive Color Popularity Report. This report looks at automotive color popularity by global geography and by a variety of vehicle segments.
White has continued to increase in popularity, topping out this year as the number one color globally. White overtook silver in 2011 as the most preferred vehicle color preference. Since then, white has continued to gain popularity on all vehicle types in most regions, while silver has continued to decline. Customers in Asia (41 percent) and Africa (46 percent) prefer white more than in other parts of the world.
Since 1953, white has been one of the top five colors during all but three years. Whites have evolved and today they are available in a rich variety of alternatives from stone white solids and vanilla shades, to cool bright whites and pearlescent whites.
After white at 35 percent, there is a big drop to black, the next most popular color at18 percent. These are followed by silver at 13 percent, gray at 10 percent, red at seven percent, and blue and beige/brown tied at six percent. At the least popular end of the spectrum, yellow was found on only two percent of vehicles, green on one percent, and all other colors on two percent of vehicles.
While the neutrals of white, silver, gray and black dominate, red and blue continue to be the top colorful choices, with red especially winning over vehicle buyers.
As a color leader, Axalta has been at the forefront of global automotive color design and trend evaluations for decades. Axalta convened the first-ever Color Advisory Committee in 1926 to craft colors specifically for cars. Over the years, Axalta’s color experts have remained focused on partnering with vehicle manufacturers by keeping a finger on the pulse of industry trends and forecasting the designs and color preferences that will engage consumers in the years to come.
Color draws the eye and is often a key factor in purchasing a vehicle. But Axalta delivers more than a colorful, beautiful finish. Our coatings are formulated to enable beautiful colors to endure by protecting the finish against the fading forces of UV rays, tough road conditions, and the e�ects of harsh weather. Providing durability and beautiful e�ects are both part of Axalta’s promise to our customers.
The inaugural North American AutomotiveColor of the Year for 2015 was Radiant Red.
Highlights of what buyers around the world preferred in 2015.
World Colors • At a remarkable 35 percent, white is the most popular color on vehicles, marking the fifth consecutive year it has led.
• Silver leveled out after declining for four years and remains at 13 percent.
• Blue remained steady over 2014, while other rich colors fell o�.
North America • Since 2007, white has been the top color in this region, totaling 27 percent in 2015, a gain of two percentage points.
• Blue increased in popularity to a total of eight percent of sales due to increased use of the color on compact/sport and intermediate/crossover utility vehicles (CUVs).
• At 11 percent, no region likes red more; but South America comes in a close second at 10 percent.
• Axalta’s 2015 North American Automotive Color of the Year, Radiant Red, reflected the preference of red among consumers in the region.
South America • At 37 percent, white is the region’s most popular color.
• Silver is the second-most popular at 23 percent.
• Red jumped eight percentage points over 2014 levels.
Europe
• The overall color rankings remained the same compared to 2014. Small changes are evident, as white pearl increased by two percentage points and gray fell by one.
• Blue comes in at nine percent with much interest in mid-shade blues.
• Holding 21 percent of the market, no region likes black more.
Russia • Green dropped by four percentage points compared to 2014, one of the biggest declines.
• White jumped by six percentage points to 29 percent.
• Black gained seven percentage points, more than any other color in Russia.
Asia • The region experienced a 10 percent year-over-year drop in gray vehicles.
• Up 11 percent from last year, white is the most popular color across the region at 41 percent.
• In China alone, white gained in popularity by 19 percentage points.
• The region showed a three percent increase in beige/brown.
Africa • White leads at almost half of all vehicles sold at 46 percent.
• Green could not do any worse with zero percent of sales.
• Black and beige/brown remained unchanged from 2014.
35%24% SOLID WHITE11% PEARL WHITE
18%5% SOLID BLACK
13% EFFECT BLACK 13%
10%
7%
6%6%
1%2% 1%2%
2%
Global Automotive2015 Color Popularity Report
Contact us.
Regional & National
North America
Axalta Coating Systems, LLCNancy Lockhartnancy.m.lockhart@axaltacs.com+1 586 789 7536
Asia-Pacific (excl. China)
Axalta Coating Systems Australia Pty. Ltd.Steve Burnssteve.j.burns@axaltacs.com+61 (0) 423 026 071
China
Axalta Coating Systems Shanghai Holding Co., Ltd.Annie Youannie.you@axaltacs.com+86 (0) 21 6020 3666
Europe, Middle East, Africa
Axalta Coating Systems Deutschland Holding GmbH & Co. KGElke Dirkselke.dirks@axaltacs.com+49 202 529 6233
Latin America (excl. Brazil)
Axalta Coating Systems Mexico S de RL de CVUrsula Chavezursula.chavez@axaltacs.com+52 55 5366 3345
Brazil
Axalta Coating Systems Brazil LTDAMarcus Limamarcus.v.lima@axaltacs.com+55 11 99 169 3348
Call Centersac.guarulhos@axaltacs.com0800 019 4030
Global
Axalta Coating Systems, LLCTwo Commerce Square2001 Market StreetSuite 3600Philadelphia, PA 19103USA
John Wrayjohn.w.wray@axaltacs.com+1 586 789 7463
axaltacoatingsystems.com
Copyright ©2015 Axalta Coating Systems LLC and all a�liates. All rights reserved.
WORLD COLOR POPULARITY COLOR POPULARITY BY REGION
RED WHITE BLUE BLACK
11% NORTH AMERICA10% SOUTH AMERICA6% ASIA6% EUROPE5% RUSSIA5% AFRICA
46% AFRICA41% ASIA37% SOUTH AMERICA29% RUSSIA29% EUROPE27% NORTH AMERICA
9% EUROPE8% NORTH AMERICA8% RUSSIA6% AFRICA4% ASIA3% SOUTH AMERICA
21% EUROPE20% NORTH AMERICA20% RUSSIA16% ASIA13% SOUTH AMERICA12% AFRICA
REDRED
11%NORTH AMERICA
WHITEWHITE
46%AFRICA
BLUEBLUE
9%EUROPE
BLACKBLACKBLACK
21%EUROPE
Global Automotive 2015 Color Popularity ReportWhite wins again as the most popular automotive color of choice.
Axalta Coating Systems presents the 63rd consecutive edition of the Automotive Color Popularity Report. This report looks at automotive color popularity by global geography and by a variety of vehicle segments.
White has continued to increase in popularity, topping out this year as the number one color globally. White overtook silver in 2011 as the most preferred vehicle color preference. Since then, white has continued to gain popularity on all vehicle types in most regions, while silver has continued to decline. Customers in Asia (41 percent) and Africa (46 percent) prefer white more than in other parts of the world.
Since 1953, white has been one of the top five colors during all but three years. Whites have evolved and today they are available in a rich variety of alternatives from stone white solids and vanilla shades, to cool bright whites and pearlescent whites.
After white at 35 percent, there is a big drop to black, the next most popular color at18 percent. These are followed by silver at 13 percent, gray at 10 percent, red at seven percent, and blue and beige/brown tied at six percent. At the least popular end of the spectrum, yellow was found on only two percent of vehicles, green on one percent, and all other colors on two percent of vehicles.
While the neutrals of white, silver, gray and black dominate, red and blue continue to be the top colorful choices, with red especially winning over vehicle buyers.
As a color leader, Axalta has been at the forefront of global automotive color design and trend evaluations for decades. Axalta convened the first-ever Color Advisory Committee in 1926 to craft colors specifically for cars. Over the years, Axalta’s color experts have remained focused on partnering with vehicle manufacturers by keeping a finger on the pulse of industry trends and forecasting the designs and color preferences that will engage consumers in the years to come.
Color draws the eye and is often a key factor in purchasing a vehicle. But Axalta delivers more than a colorful, beautiful finish. Our coatings are formulated to enable beautiful colors to endure by protecting the finish against the fading forces of UV rays, tough road conditions, and the e�ects of harsh weather. Providing durability and beautiful e�ects are both part of Axalta’s promise to our customers.
The inaugural North American AutomotiveColor of the Year for 2015 was Radiant Red.
Highlights of what buyers around the world preferred in 2015.
World Colors • At a remarkable 35 percent, white is the most popular color on vehicles, marking the fifth consecutive year it has led.
• Silver leveled out after declining for four years and remains at 13 percent.
• Blue remained steady over 2014, while other rich colors fell o�.
North America • Since 2007, white has been the top color in this region, totaling 27 percent in 2015, a gain of two percentage points.
• Blue increased in popularity to a total of eight percent of sales due to increased use of the color on compact/sport and intermediate/crossover utility vehicles (CUVs).
• At 11 percent, no region likes red more; but South America comes in a close second at 10 percent.
• Axalta’s 2015 North American Automotive Color of the Year, Radiant Red, reflected the preference of red among consumers in the region.
South America • At 37 percent, white is the region’s most popular color.
• Silver is the second-most popular at 23 percent.
• Red jumped eight percentage points over 2014 levels.
Europe
• The overall color rankings remained the same compared to 2014. Small changes are evident, as white pearl increased by two percentage points and gray fell by one.
• Blue comes in at nine percent with much interest in mid-shade blues.
• Holding 21 percent of the market, no region likes black more.
Russia • Green dropped by four percentage points compared to 2014, one of the biggest declines.
• White jumped by six percentage points to 29 percent.
• Black gained seven percentage points, more than any other color in Russia.
Asia • The region experienced a 10 percent year-over-year drop in gray vehicles.
• Up 11 percent from last year, white is the most popular color across the region at 41 percent.
• In China alone, white gained in popularity by 19 percentage points.
• The region showed a three percent increase in beige/brown.
Africa • White leads at almost half of all vehicles sold at 46 percent.
• Green could not do any worse with zero percent of sales.
• Black and beige/brown remained unchanged from 2014.
35%24% SOLID WHITE11% PEARL WHITE
18%5% SOLID BLACK
13% EFFECT BLACK 13%
10%
7%
6%6%
1%2%
2%
Global Color Popularity 2015
North America Europe
COMPACT/SPORT TRUCK/SUV INTERMEDIATE/CUV LUXURY/LUXURY SUV COMPACT/SPORT TRUCK/SUV INTERMEDIATE/CUV LUXURY/LUXURY SUV
37%
20%
13%
9%
6%
6%
5%
1%
1%
2%
33% SOLID WHITE | 4% PEARL WHITE
2% SOLID BLACK | 18% EFFECT BLACK
27%
26%
15%
12%
3%
7%
4%
2%
2%
2%
10% SOLID BLACK | 17% EFFECT BLACK
4% SOLID WHITE | 22% PEARL WHITE
21%
21%
14%
17%
11%
9%
4%
1%
<1%
2%
14% SOLID WHITE | 7% PEARL WHITE
8% SOLID BLACK | 13% EFFECT BLACK
26%
19%
14%
14%
10%
8%
7%
1%
1%
<1%
23% SOLID WHITE | 3% PEARL WHITE
2% SOLID BLACK | 17% EFFECT BLACK
29%
18%
14%
12%
10%
8%
3%
2%
3%
1%
11% SOLID WHITE | 18% PEARL WHITE
6% SOLID BLACK | 12% EFFECT BLACK
33%
20%
11%
11%
11%
8%
1%
1%
2%
2%
19% SOLID WHITE | 14% PEARL WHITE
10% SOLID BLACK | 10% EFFECT BLACK
18%
16%
9%
6%
4%
1%
<1%
<1%
21%16% SOLID WHITE | 5% PEARL WHITE
25%3% SOLID BLACK | 22% EFFECT BLACK
36%
21%
18%
8%
5%
9%
3%
<1%
<1%
<1%
7% SOLID BLACK | 29% EFFECT BLACK
9% SOLID WHITE | 12% PEARL WHITE
White
Black
Silver
Gray
Red
Blue
Yellow/Gold
Brown/Beige
Green
Others
SOUTH AMERICASOUTH AMERICA
37%36% SOLID WHITE1% PEARL WHITE
23%
13%10% SOLID BLACK3% EFFECT BLACK
10%
1%
8%
1%
1%
EUROPEEUROPE
29%
25% SOLID WHITE
4% PEARL WHITE
21%3% SOLID BLACK
18% EFFECT BLACK
15%
12%
9%
6%
6%
1%
1%
ASIAASIA
41%
25% SOLID W
HITE
16% PEARL WHITE
16%
4% SOLID BLACK
12% EFFECT BLACK
12%
7%
6%
4%
6%
7%
3%
CHIN
ACH
INA
50%
38%
SO
LID
WH
ITE
12%
PEA
RL W
HIT
E
15%
1% S
OLI
D BL
ACK
14%
EFF
ECT
BLAC
K
10%
JAPA
N
33%
6%
SO
LID
WH
ITE
27
% P
EAR
L W
HIT
E
20%
11
% S
OLI
D B
LACK
9%
EFF
ECT
BLA
CK
14% 5%
9% 7%7% 4% 1%
<1%
SOU
TH K
ORE
A
SOU
TH K
ORE
A 36%
21%
SOL
ID W
HIT
E
15%
PEA
RL W
HIT
E
15%
3% S
OLID
BLA
CK
12%
EFF
ECT
BLAC
K
12%
17%
6%6%6%
7%
4%
1%
1%1%
1%
INDIA
INDIA
30%
29%
25% SOLID WHITE
4% PEARL WHITE
12%
8%
6%
5%
3%3%
2%2%
<1%
MEXICOMEXICO
35% 31% SOLID WHITE 4% PEARL WHITE
15% 6% SOLID BLACK 9% EFFECT BLACK
12%
10%
15%
8%
4%
<1%
4%
1%
<1%
<1%
RUSSIARUSSIA
29%29% SOLID WHITE
0% PEARL WHITE
18%
20%8% SOLID BLACK
12% EFFECT BLACK
11%
8%
7%
1%1%
1%1%
<1%
AFRICA
AFRICA
46%
44% SOLID WHITE
2% PEARL WHITE
16%
12%
2% SOLID BLACK
10% EFFECT BLACK
9%
6%
5%
3%
<1%
3%
2%2%
1%
NORTH AMERICA
NORTH AMERICA27%
14% SOLID WHITE
13% PEARL WHITE
20%8% SOLID BLACK
12% EFFECT BLACK
12%
14%
11%
8%
3%3%
2%
1%
2%
1%
2%
5%
13%
6%
2%
1%
13%13%7%
18%5% SOLID BLACK
13% EFFECT BLACK
13%
6%
35%24% SOLID WHITE11% PEARL WHITE
10%
2%
WORLD
3%
3%
1%
1%
1%1%<1%3%
<1%
1%
7%
6%
5%
4%
1%
1%
<1%
1%
1%
5%
Global Automotive2015 Color Popularity Report
Contact us.
Regional & National
North America
Axalta Coating Systems, LLCNancy Lockhartnancy.m.lockhart@axaltacs.com+1 586 789 7536
Asia-Pacific (excl. China)
Axalta Coating Systems Australia Pty. Ltd.Steve Burnssteve.j.burns@axaltacs.com+61 (0) 423 026 071
China
Axalta Coating Systems Shanghai Holding Co., Ltd.Annie Youannie.you@axaltacs.com+86 (0) 21 6020 3666
Europe, Middle East, Africa
Axalta Coating Systems Deutschland Holding GmbH & Co. KGElke Dirkselke.dirks@axaltacs.com+49 202 529 6233
Latin America (excl. Brazil)
Axalta Coating Systems Mexico S de RL de CVUrsula Chavezursula.chavez@axaltacs.com+52 55 5366 3345
Brazil
Axalta Coating Systems Brazil LTDAMarcus Limamarcus.v.lima@axaltacs.com+55 11 99 169 3348
Call Centersac.guarulhos@axaltacs.com0800 019 4030
Global
Axalta Coating Systems, LLCTwo Commerce Square2001 Market StreetSuite 3600Philadelphia, PA 19103USA
John Wrayjohn.w.wray@axaltacs.com+1 586 789 7463
axaltacoatingsystems.com
Copyright ©2015 Axalta Coating Systems LLC and all a�liates. All rights reserved.
WORLD COLOR POPULARITYCOLOR POPULARITY BY REGION
REDWHITEBLUEBLACK
11% NORTH AMERICA10% SOUTH AMERICA6% ASIA6% EUROPE5% RUSSIA5% AFRICA
46% AFRICA41% ASIA37% SOUTH AMERICA29% RUSSIA29% EUROPE27% NORTH AMERICA
9% EUROPE8% NORTH AMERICA8% RUSSIA6% AFRICA4% ASIA3% SOUTH AMERICA
21% EUROPE20% NORTH AMERICA20% RUSSIA16% ASIA13% SOUTH AMERICA12% AFRICA
11%NORTH AMERICA
46%AFRICA9%
EUROPE
21%EUROPE
Global Automotive 2015 Color Popularity ReportWhite wins again as the most popular automotive color of choice.
Axalta Coating Systems presents the 63rd consecutive edition of the Automotive Color Popularity Report. This report looks at automotive color popularity by global geography and by a variety of vehicle segments.
White has continued to increase in popularity, topping out this year as the number one color globally. White overtook silver in 2011 as the most preferred vehicle color preference. Since then, white has continued to gain popularity on all vehicle types in most regions, while silver has continued to decline. Customers in Asia (41 percent) and Africa (46 percent) prefer white more than in other parts of the world.
Since 1953, white has been one of the top five colors during all but three years. Whites have evolved and today they are available in a rich variety of alternatives from stone white solids and vanilla shades, to cool bright whites and pearlescent whites.
After white at 35 percent, there is a big drop to black, the next most popular color at18 percent. These are followed by silver at 13 percent, gray at 10 percent, red at seven percent, and blue and beige/brown tied at six percent. At the least popular end of the spectrum, yellow was found on only two percent of vehicles, green on one percent, and all other colors on two percent of vehicles.
While the neutrals of white, silver, gray and black dominate, red and blue continue to be the top colorful choices, with red especially winning over vehicle buyers.
As a color leader, Axalta has been at the forefront of global automotive color design and trend evaluations for decades. Axalta convened the first-ever Color Advisory Committee in 1926 to craft colors specifically for cars. Over the years, Axalta’s color experts have remained focused on partnering with vehicle manufacturers by keeping a finger on the pulse of industry trends and forecasting the designs and color preferences that will engage consumers in the years to come.
Color draws the eye and is often a key factor in purchasing a vehicle. But Axalta delivers more than a colorful, beautiful finish. Our coatings are formulated to enable beautiful colors to endure by protecting the finish against the fading forces of UV rays, tough road conditions, and the e�ects of harsh weather. Providing durability and beautiful e�ects are both part of Axalta’s promise to our customers.
The inaugural North American AutomotiveColor of the Year for 2015 was Radiant Red.
Highlights of what buyers around the world preferred in 2015.
World Colors • At a remarkable 35 percent, white is the most popular color on vehicles, marking the fifth consecutive year it has led.
• Silver leveled out after declining for four years and remains at 13 percent.
• Blue remained steady over 2014, while other rich colors fell o�.
North America • Since 2007, white has been the top color in this region, totaling 27 percent in 2015, a gain of two percentage points.
• Blue increased in popularity to a total of eight percent of sales due to increased use of the color on compact/sport and intermediate/crossover utility vehicles (CUVs).
•At 11 percent, no region likes red more; but South America comes in a close second at 10 percent.
• Axalta’s 2015 North American Automotive Color of the Year, Radiant Red, reflected the preference of red among consumers in the region.
South America • At 37 percent, white is the region’s most popular color.
• Silver is the second-most popular at 23 percent.
• Red jumped eight percentage points over 2014 levels.
Europe
• The overall color rankings remained the same compared to 2014. Small changes are evident, as white pearl increased by two percentage points and gray fell by one.
• Blue comes in at nine percent with much interest in mid-shade blues.
• Holding 21 percent of the market, no region likes black more.
Russia • Green dropped by four percentage points compared to 2014, one of the biggest declines.
• White jumped by six percentage points to 29 percent.
• Black gained seven percentage points, more than any other color in Russia.
Asia • The region experienced a 10 percent year-over-year drop in gray vehicles.
• Up 11 percent from last year, white is the most popular color across the region at 41 percent.
• In China alone, white gained in popularity by 19 percentage points.
• The region showed a three percent increase in beige/brown.
Africa • White leads at almost half of all vehicles sold at 46 percent.
• Green could not do any worse with zero percent of sales.
• Black and beige/brown remained unchanged from 2014.
35%24% SOLID WHITE11% PEARL WHITE
18%5% SOLID BLACK
13% EFFECT BLACK13%
10%
7%
6%6%
1% 2%
2%