Glasses for the new era

Vichwalit Sdn Bhd

Xynapses

What is it?The head gear with a dash of functionality

Enables sight, speech and hearing without surgery ie. External augmentation

Stimulates the brain to improve concentration levels

Treats sleeping disorders and assists people with brain defects

How does it work?

Utilizes sensors and hardware to emulate functions of the eye, eardrums and vocal chords

Integrates a processor which centralizes hardware sensors – and transmits to the brain via miniaturized electrodes

Combination of intelligent sensors to simulate vision, hearing and speech

Features

An exhibition of modularity, stance and ease

Modular design – components are removable, upgradeable and replaceable

Stylish – a variety of designs to choose from, made from various materials ranging from plastic to titanium

failsafe – solar powered with rechargeable backup battery ensures constant uninterrupted operation

5P’s of Marketing

Promotions- Flyers- test-units- advertising

Places- Shopping Malls- pharmacies- medical suppliers- disability centres- special schools

People-The disabled (blind, mute, deaf)- individuals with mental conditions or disorders- individuals with brain damage

Product- Treating anxiety or hypertension- treating insomnia- treating disabilities- improve learning skills

Price- Varies according to needs of The individual

The Five Forces

Substitute products or services- Neuropsychiatric- NeuroLinguistic Programming- Medicine- Surgery- Hypnotherapists

Bargaining Power of Suppliers- Canon sdn. bhd- BSA Manufacturing Sdn. Bhd- Perfect Plastic Sdn. bhd- Malaysia Metal Industry Sdn. Bhd

Industrial Rivalry- Native Remedies- Prosthetics Company

Potential New Entrants- Brain Training Games- Yoga

Bargaining Power of Buyers- People with mental disorders- People suffering from brain damage- Disability institutions

SWOT Analysis

Strengths- Programmable- stylish- Durable- Variable costs- Safe

THREATS- correctional devices- Subjected to reverse engineering- Novice Product

Weaknesses- Not a choice of all- Dependency- Bulky-Not Suitable for all occasions

Opportunities- Tax exemptions- A Potential Market for White collar workers