The Workshop

Tips on a successful Giving Day – December 1, 2015

If online giving, has left you feeling like this…

Join us for

The collective power of charities, families, businesses, media and

individuals to transform how people think about, talk about and participate

in the giving season

Dec 1, 2015 – the Tuesday after Thanksgiving...

Toledo Community Foundation offers matching grants up to $1,000 for donations taken on #GivingTuesday.

The advantages of participating on a local level

Toledo Community Foundation will release the list of participating

organizations to donors via their website.

The Blade is dedicating ad and editorial space in November and December to

promote local online giving.

Why register nationally?

Registering as a partner with #GivingTuesday.org allows you to share your story, which may appear on the #GivingTuesday.org website

Giving Tuesday raises awareness about the day and might promote what you do.

It’s free!

What is my agency required to do in order to participate?

Visit toledocf.org to find the #GivingTuesdayNWO logo.

Place it on your homepage, a landing page and/or social media page, provide a link to your donation page.

Subscribe to the The Center for Nonprofit Resources E-newsletter

for the local updates and tips.

http://www.c4npr.org/main/enewsletter-sign-up/

Example: logo on a

homepage

Logo

on a

special

landing

page

Logo on Facebook

DONATE

Make sure the logo is near or linked to your donation page

Strengthen Fundraising on Giving Tuesday

Courtesy of https://www.blackbaud.com

Our gift size locally was about $105 in 2015

● #GivingTuesday has had double-digit growth year after year since 2012.

● Large organizations do the best but that trend is shifting.

● Faith-based organization received the largest percentage of gifts in 2014.

● About 17% of donations were made on a mobile device.

1)Try a micro donation campaign for new project.Tip: Use custom donation forms to capture full donor data including mobile number and email for future use.

2) Launch your year-end fundraising campaign on December 1 to kickstart donations. Tip: 30% of all donations occur in December and December 31st is the most generous day of the year.

3) Make donating convenient across mobile, social and online. Put links to your donation form in all communications - even email.

Strengthen Fundraising on Giving Tuesday

4) Send a text message with a call to action and link to your

#GivingTuesday donation page.

Did you know? Texts have 99% open rates.

5) Recognize donors who post “unselfies” after making

donations to Instagram, FB and Twitter. Add #YourTag and

#GivingTuesdayNWO.

6) Empower volunteers to raise peer to peer donations on

social media for #GivingTuesday.

Tip: Ask volunteers to create personal fundraising pages on

social media.

Be The Donor

-Start with a test mail as if you were the donor.

- Donate on a computer, a tablet and a phone.

-How was your experience?

-Identify and fix the “pain points”.

Source: Jamie McDonald -

Generosity Consulting

With the help

of The Gates

Foundation,

donors could

help your

organization

win $5,000!

Toledo Community Foundation &

#GivingTuesdayNWO

www.toledocf.org/givingtuesday

How to apply for 2015 #GivingTuesdayNWO Matching Grants program

Two step application process –

Both MUST be completed to be considered for funding

Step 1:

Register for participation in 2015 #GivingTuesdayNWO by noon on

November 30, 2015.

www.toledocf.org/givingtuesday

YOU MUST COMPLETE this step to be eligible to apply for

matching funds.

Step 2:

Complete the Toledo Community Foundation

2015 #GivingTuesdayNWO online grant

application

When: Noon December 10, 2015

to

11:59 p.m. December 15, 2015

How to apply:

Go to the Toledo Community Foundation website

www.toledocf.org, click on the grants tab and

follow the instructions on the screen. Or follow

the link at www.toledocf.org/givingtuesday

The link for the application will go live at

noon on December 10, 2015

2015 #GivingTuesdayNWO Grant Application

Contents of a proposal

Implementation section:

Describe your #GivingTuesdayNWO activities and

how you generated gifts. (i.e. Your use of

technology to generate donations.)

Amount requested – Up to $1,000

2015 #GivingTuesdayNWO Grant Application Process

Amount Raised – Report total amount your

organization received on December 1, 2015

PLEDGES will NOT

count toward the matching grant…

1. Upload a spreadsheet listing donations secured on

December 1, 2015

Match Documentation

Toledo Community Foundation

2015 #GivingTuesdayNWO Matching Grant Program

For additional information:

Visit: www.toledocf.org/givingtuesday

Or

Contact:

Patrick Johnston, Program Officer

Toledo Community Foundation

(419) 241-5049

patrick@toledocf.org

Social Media and Giving

Tuesday

For Non-Profits, Social Media is a necessity. With any

donor campaign, social media is your key to success.

Giving Tuesday provides you with the tools you need!

The Power of Social Media

Incorporate Social Media

Hashtags: Use hashtags in messaging and tag

photos with: #Unselfie, #UNselfie Storify,

#GivingTuesday and #GivingTuesdayNWO

Twitter: Tweet about your organization at @GivingTues or @C4NPR

Facebook: Post stories and photos on your Facebook and on Facebook.com/Center for Nonprofit Resources

Incorporate Social Media

Instagram: Post photos & short messages @GivingTuesday

Pinterest: http://www.pinterest.com/givingtuesday/

Tumblr: http://givingtuesday.tumblr.com/

Eblasts and emails: sent strategically

Adding a “Call to Action” Button!

Get facebook visitors to your donation page with the

click of a button!

Find the full how-to guide here!

Adding a “Call to Action” Button!

1. Log in as the page administrator!

2. Locate the “Create Call to Action” menu on the

cover photo.

Adding a “Call to Action” Button!

3. Select “❤ Donate Now”

4. Link to your website’s donation page.

The #UNselfie

What are some ways my agency can collect donations online?

• Givelet

• PayPal

• Network4Good

• Google Wallet

• Apple Pay

Two platforms:DonateNow - smart and proven effective donation pagesGiveCorps –crowdfunding and project-based fundraising

local

Use graphics like this on Facebook, Twitter or Instagram to promote #GivingTuesdayNWO

USE:

Picmonkey.com

Other Resources

Follow Beth Kanter

on Facebook for

awesome tips and

tricks for Nonprofit

Organizations and

Social Media.

Thank you!

http://tinyurl.com/givingtuesdayNWO