WHO TELLS ME WHERE TO GO?

GIS AS A BUSINESS DEVELOPMENT

TOOL

K-Y Su, NowAmFound GeoGraphics

GateKeypersBothell01 June 2013

What is GIS?

GIS is just maps, right?

GIS’s real strength is as an analytical tool that answers questions and helps make decisions

GIS is a full-capability database, that does anything a database can do and more, especially querying and drilling down in data, but it (1) can query by location as well as by numbers, and (2) shows the results as a map rather than a table of data

Geographic (or Geospatial) Information Systems

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Several areas GIS contributes:

Any business question that involves

“where?” or “what’s there?”

Business Intelligence

Constituency

Siting

Territories

Tracking Assets/Staff/Customers/Prospects

Assessing zoning, available real estate

Matching members to lawmakers

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Could I benefit from GIS?

Deliver?

Provide service on-site?

Rent out assets?

Have a niche product/service?

Lot of competition?

Choosing a new site/territory?

(more)

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Do you…

Then yes!

Simple GIS Analyses

Where are my customers?

Where are my prospect list?

Where is the competition?

What are the demographics in a given

area?

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Less-Simple GIS Analyses

How many of my customers are in 5-acre residential zoning vs 8-per-acre zoning? Within x miles of high-scoring schools?

A store in the next county is for sale – who lives out there and what are they like? What do they want that I can provide? Are they different than my current customers?

Where should I put my next store, and what delivery radius should I provide, based on property costs, competition, customer location, zoning restrictions, local taxes, distance to suppliers, utility costs, visibility to walk-in traffic, etc?

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What data can I map?

Mostly publicly-available geographic data

Your data or someone else’s: Any

spreadsheet/database data that is linked

to a geographic unit (zip code, address,

county) can be mapped

Even back-of-napkin data that has a rough

geographic aspect (kids in this hood are

big on this band), can be mapped

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Scenario: Site a Latino Dance Hall

Near Hispanic Population Centers

At least 6000 sq ft

Neighborhood business zoning

Near Overall Population Growth

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Too Much Info?

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Filter It Down To Best/Most

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Then Add More Data

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Overlays

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Filtering

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Let the Computer Think For You

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Selecting Under Multiple Criteria

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Results For Export

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Thank you!

Questions?

Would this help your business, church or

other ministry?

Can you think of ways to use this to benefit

your community?

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K-Y Su

206-719-8709

NowAmFoundGeo@live.com