ul li1 Designing News Products and Business Models from a Netcentric Perspective Richard Gingras email_address 650 793 0093 Salon Media Groupli li2 Prototypical Blogger IF Stoneli li3 Technological change ul liEmbrace it Change with it It is the playing field it sets the rules of the gameli ul ul liDo not presume it will save any old modelli ul ul liIt wont!li ul li li4 Technology progression: simplified Exponential Convergenceli li5 What wont change We had better hope so! ul liOpenness of networksli ul ul liAccess to distributionli ul ul liFree speechli ul ul liWhats killing print is not Google but the openness of the Internetli ul ul liOpenness broke the newspaper distribution control and the associated business modelli ul li li6 On an optimistic note ul liJournalisms future will be stronger and more valued than journalisms past or presentli ul ul liNewspapers are dying because we have put a press into everyones hands how can that be badli ul ul liJournalisms future will be molded not by the painful transmogrification of existing entities but by many new creative endeavorsli ul li li7 Accept new economics! ul liPresume no economic savior there is noneli ul ul li ul liMicro-payments are not a macro solutionli ul li ul ul li ul li$40 print ad CPMs are historyli ul li ul ul li ul liSubscription fees are self-defeating unless content has extraordinary valueli ul li ul ul liRevenue: assume an RPM of $10li ul ul liExpense: target CostMPV of $5li ul $10 $65 $5li li8 Traffic flows Inbound traffic: Home Page versus Rest-of-Site 50% 50%li li9 Traffic flows ul liSource of rest-of-site trafficli ul ul li ul liSearch Enginesli ul li ul ul li ul liReferral Sites: aggregators email blogs social media news-ranking sitesli ul li ul ul liBehaviors: query-driven as well as browsingli ul ul li ul li83% use search to access news 53% frequentlyli ul li ul ul li ul li15-35% of news site traffic comes from searchaggregationli ul li ul ul li ul liIts not only a good traffic but its a...