December 18, 2009

Presented to:Stephen T. Hurley

International Marketing Management

Presented by:Fabian Ochoa

Samuel Adams Cohort

MBA CandidateHULT Int’l Business School

PricePrice

QualityQuality

TatraTatraSuperSuper NacetNacet BagusBagus

PricePrice

TatraTatraSuperSuper NacetNacet

QualityQuality

Activity Investment

Step 1: Decreasing Price $ 0

Step 2: Implement New advertisment campaign* $ 230,000

Step 3: Implement Go to market strategy (training, distribution) $ 100,000

Step 4: Reduce promotion strategies ($ 191,667)

TOTAL (by the end of the year)$ 138,333

* 1% of 2005 total revenues

Fabian OchoaFabian Ochoa

MBA Candidate 2010MBA Candidate 2010Samuel Adams Cohort

Hult International Business Schoolfochoa2010@hult.edu+1 (617) 412-5655

http://www.linkedin.com/in/fabianochoa