Post on 30-Nov-2014
description
Webinar
January 30, 2014
info@globalintelligence.com • www.globalintelligence.com •
Agenda
• Welcome and introduction of the webinar panelists
• Introduction to the topic: Increasing Efficiency of Intelligence
• Case examples by OP-Pohjola and Sealed Air
• Conclusions
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Webinar Hosts
Hans Kjellberg Senior MI Consultant
• Responsible for all GIA’s MI Benchmarking Assessments and the Global MI Survey
• 6 years of experience in advisory role for multinational companies.
• Last positions: Investment Advisor at the British Embassy in Stockholm, Sweden.
• Qualifications: MSc. Political Science/Economics.
Joost Drieman VP Intelligence Best Practices
• Global responsibility for GIA's thought leadership activities
• Former Director, MI & BI for EMEA Markets, Cisco Systems Inc.
• 30 years of international experience in strategy, business development, MI and management
• Dipl.- Ing microelectronics Netherlands, MBA from the University of Antwerp, studied Corporate Strategy at Harvard Business School
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Sealed Air and Diversey Care
Food Safety & Security: Using expertise in food science and microbiology we create solutions encompassing fresh food packaging and hygiene solutions that protect and enhance the food and beverage supply chain. We ensure food and beverages are processed, sold and prepared in a safe and efficient environment, extend product shelf life and reduce waste, and provide value added convenience benefits. Facility Hygiene: (Diversey Care) Deliver building care, food safety, laundry and Infection control solutions for building service contractors/facility management, retail, food service, hospitality and health care markets. Product Protection: A total systems approach to protective packaging that positively benefit multiple areas of our customers’ operations to drive efficiencies and business value from the plant floor to their customers’ doorsteps.
Sealed Air is a $8bn global company employing 27,000 staff across 62 countries. We have three divisions: Food Care, Product ProtecEon and Diversey Care. We strive to be the global leaders in food safety & security, facility hygiene and product protecEon
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Intelligence function in SealedAir
A relatively new global function in SealedAir – in place for c18 months.
Each division has its own MI department – across the corporation we have a total of 8 people (not all fully dedicated).
We have a common calendar and some common outputs for example that feed into central corporate forecasting. Each division has its own MI budget. We share external data sources/resources where possible.
We regularly communicate to share best practice as we develop.
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© OP-‐Po
hjola Genuinely customer-‐oriented financial
services provider 1.4 million owner-‐members, of which 90% households
Some 200 Group member banks Group member banks provide modern and compeEEve banking services to local households, SMEs, agricultural and
forestry customers and public-‐sector enEEes.
OP-‐Pohjola Group Central CooperaEve
Pohjola Bank plc
Provides private individuals and corporate customers with
banking, non-‐life insurance and asset management services
100 % ownership
100 % ownership
76 % ownership
100 % ownership
Of votes: 74 % OP-‐Pohjola Group 26 % outside the Group
OP-‐Services Ltd OP-‐Pohjola Group's
service and development centre
Helsinki OP Bank Plc
Provides banking, non-‐life insurance
and asset management services in the
Helsinki Metropolitan Area
OP Life Assurance Company Ltd
Provides unit-‐linked insurance, savings insurance, pension insurance and life insurance policies
OP Fund Management Company Ltd Manages the
Group's 60 mutual funds
Other subsidiaries
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© OP-‐Po
hjola
Leading financial services group in Finland
• 4,2 million customers, of which • 3,8 million private customers, of which 1,4
million use us for both banking and insurance
• 400 000 corporate customers • Finland’s largest provider of home and
corporate loans • The most trusted non-life insurer, and
now also the biggest car insurer • Our 1,4 million owner-members get the
best loyalty benefits in the sector – in 2012 over 173 million euros in the form of OP bonuses
• We are the market leader in many areas of business important to our customers
Mutual fund assets
Loans Home loans
Corporate loans Deposits
Non-‐life insurance Life insurance
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© OP-‐Po
hjola
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Strategic Planning
Market, business and compeEtor intelligence
Macro economics
Development and strategy processes
• The market intelligence organizaEon and processes at OP-‐Pohjola Group are managed by analysts at the Strategic Planning unit.
• Dedicated market intelligence analyst.
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What is efficiency?
The term efficient means to perform or function in the best way possible.
Efficiency means doing things properly so that you don't have to waste time, money and other resources.
It means being competent and effective.
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Lean Over
production
Movement
Inventory
Poor processing Waiting
Defects
Motion
7 Wastes
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Kaizen Gemba
SUSTAIN Continuous
Review
SORT Clear out
Essentials Only Occasional items should be kept
elsewhere
SWEEP /SHINE Clean
Maintain a clean work environment
SET Configure
Organize and establish specific
places for everything
STANDARDISE Consistency
Establish uniform documents, procedures,
etc.
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Not just the resources
? ? ? ? ? ? ? ? ?
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Efficiency and effectiveness
Efficiency Effectiveness
Top Performance
&
Doing the right things Doing the things right
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The Key Success Factor Framework
Your Company
World Class
Global Average
Peers
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Efficiency is much higher in World Class MI Companies
Executive decision making is very efficient in our
organization?
Executive decisions are supported by market
intelligence?
Strongly disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Strongly agree
+28%
Inaccurate or incomplete information is never a
problem for us?
+32%
+31% Global average
World Class MI
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Intelligence Scope
Value Chain
Scale
STRATEGIC TRENDS AND THEMES
INDUSTRY INTELLIGENCE
CUSTOMER INDUSTRY
INTELLIGENCE
SUPPLIER INDUSTRY
INTELLIGENCE
SUPPLIER INTELLIGENCE
COMPETITOR INTELLIGENCE
CUSTOMER INTELLIGENCE
INTEREST GROUPS
STRATEGIC PLANNING
SALES & MARKETING
INNOVATION & PRODUCT MANAGEMENT
SUPPLY CHAIN MANAGEMENT
MACRO ENVIRONMENT
INDUSTRIES
COMPANIES
Purpose & Users: What to deliver to whom
Time horizon: Future orientation of the deliverables
Depth: Level of analysis and detail within each topic
Breadth: Coverage of topics
Typical user groups
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Increase efficiency by fine-tuning the Intelligence Scope
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Not all customers are equally important – have you prioritized your MI user groups?
Covering the whole external business environment with poor results? – Remember the ’value bucket’!
Business strategies change over time – has the scope of your MI program changed accordingly?
Have you defined a clear role for your MI unit in relation to other intelligence units in your company?
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Deliverables
Intelligence Deliverables • Concrete output of the intelligence process. • All output that the internal audience of the intelligence program will have available to them.
Strong deliverables portfolio • Comprehensive collection of intelligence products • Systematic management of portfolio • Delivery plan and delivery mixture
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Deliverables
Favorite Formats • PowerPoint • Reports
Rich Content • The more the better • Bottom up approach
Customization • One size fits all • Not tailor-made to the
stakeholder
False efficiency
There are over 50 different delivery formats to be effective! 20
No effectiveness
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Removing waste from the intelligence process through outstanding needs analysis & feedback
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1. NEEDS ANALYSIS
2. COVERING SECONDARY
INFORMATION SOURCES
3. PRIMARY RESEARCH
4. ANALYSIS
5. DELIVERY
6. UTILIZATION & FEEDBACK Thorough needs analysis reduces
risks of unnecessary work
Proper feedback processes ensures deliverables stay useful
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Reduce inefficiencies by optimizing the Intelligence Process like World Class MI companies
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MI Program
MI processes exist on 2 different levels:
MI Deliverables
Do you put most of your efforts in collecting information?
Is the program integrated with other functions?
Are you starting from scratch every time?
Do you actively collect feedback or enquire if needs were met?
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Intelligence Tools
A tool is an overarching word for an item that can be used to achieve a goal, especially if the item is not consumed in the process.
Informally the word is also used to describe a procedure or process with a specific purpose.
Models Techniques
Methodologies Frameworks
Systems Charts
Tools are the key for efficiency
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Intelligence Tools
There are over 150 different tools for intelligence
Each different intelligence activity requires it’s own set of tools!
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The average intelligence organization uses 6 different tools, like SWOT – 4 Corners – Excel – WebCrawler – Ansoff ……….
How can you be efficient and effective without a proper tool box?
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The Intelligence Organization
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The resources that combined enforce the Intelligence Process
MI LEADERSHIP
MI Team
Standardized Network of External Information Sources
Internal MI Network
Information Source Pool of the Internal MI Network
Consults with steering group Realizes program objectives
Mix of different MI skills Can be partly outsourced
Filling necessary information gaps
Co-creators of intelligence (users)
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Balance the MI Organization with the right leadership, skills and network
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Do you have the right competences and skills?
Do you have the right leadership?
Are you using external sources/providers optimally?
Researcher
Analyst
Consultant
Are you engaging your internal network in MI?
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Culture
Intelligence Culture
• The spirit that keeps the intelligence activity alive
• Born and nurtured inside the company
• Builds and support good deliverables
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Culture
In many organizations Intelligence is…..
The best kept secret A lost tribe A team of data providers
Where is the intelligence identity? Where is the visibility, the awareness? What is done on promotion and internal marketing?
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These slides are excerpts from the GIA Webinar: “Essential Tips for Increasing Efficiency of Intelligence” and do not include the cases that were presented.
Contact Us
For additional information, please send email to info@globalintelligence.com or visit www.globalintelligence.com/global-locations for the office nearest to you.
www.globalintelligence.com
Thank You for Your Attention
About GIA
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• Market monitoring • Strategic analysis & advisory • Intelligence software • Intelligence Best Practices
We help companies set up and develop world class market intelligence programs
Understand, compete and grow in international markets
We serve companies whose decision-makers need solid market understanding in order to grow and compete in international markets.
• More than 100 international companies work with us in a continuous Intelligence Partnership
• Local knowledge in over 100 markets through local experts
About GIA • 150 professional employees • 11 international offices • 11 GIA member locations • Founded 1995
We provide strategic analysis and advisory for decision making
Our services cover the need for:
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+7.0% Global stock
market average in 2012
World Class Market Intelligence matters
Investing in market intelligence pays off. In 2012, companies with World Class Market Intelligence programs grew shareholder value twice as fast as the global market.
GIA research based on the Global MI survey 2013 and public company information, shows that global stock market indices grew an average of 7.0% in 2012. During the same year, the average share price increase for companies with World Class market intelligence was 16.2%, which is a positive difference of 9.2 percentage points, or 131% faster growth.
*
+16.2% Share price growth
in 2012*
See video: Global MI survey results
Shareholder value
-0.55% Fortune 500 profit growth
in 2012
+10.3% Profit growth
in 2012*
Profitability
Average MI program
+27.5% More efficient
decision-making
Decision-making
Average MI program
+12.2% More ROI on market
intelligence
ROI on MI
Companies with World Class Market Intelligence
Compared to:
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MI program development We set-up and further develop world class market intelligence programs
We have an unrivaled suite of services for helping customers to start up and further build their MI operations to achieve maximum return on the MI investment.
MI for decision making We provide strategic analysis & advisory for decision making and support your MI program with continuous monitoring
We focus on helping you make the right decisions. Our customized approach is embodied in GIA's Intelligence Partnership™ concept, a one-stop solution for all your strategic market intelligence and advisory needs.
GIA provides impact for MI programs and decision making We help our customers understand, compete and grow in international markets by providing World Class Market Intelligence. With Impact.
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GIA has 4 solutions for MI programs and decision making
Developed by a team of market intelligence specialists, management consultants, industry analysts and technology experts, our solutions are comprehensive and always customized to your needs.
MI programs
Software platform for MI programs
Advisory to develop World class intelligence
programs
Combining software platform and monitoring for decision making
World class insight & advisory for decision making
MI for decision making
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We serve you with local market knowledge in over 100 countries
Local knowledge in over 100 countries is provided by local GIA offices, GIA Members, certified GIA Research Partners and consultants.
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We understand your business
With a track record of supporting thousands of clients around the world, we bring you practical experience from multiple markets and topics.
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Our experience spans across industries
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Partner with us to Understand, Compete & Grow
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GIA Clients: We work with growth-oriented international companies
Experience: Understand, compete and grow in international markets with the support of trusted experts.
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