Post on 20-Jan-2015
description
© GfK 2012 | GfK Digital Technology | 2
History More than 75 Years Experience, Financially Strong & Stable
Sales $1.8 Billion in 2011
Services Primary Market Research - Full Service• Quantitative• Qualitative• Customer Satisfaction• Loyalty• Mystery Shopping
Employees More than 11,000 full-time staff
Growth 6% in 2011
GfK Group - Public Company based in Nuremberg, Germany
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GfK Group — Worldwide Coverage, More than 100 Countries
AlbaniaAlgeriaArgentinaAustraliaAustriaAzerbaijanBahrainBangladeshBelarusBelgiumBoliviaBosnia-HerzegovinaBotswanaBrazilBulgariaCambodiaCanadaChile
ChinaColombia CroatiaCyprusCzech RepublicDenmarkEcuadorEgyptEstoniaFinlandFranceGeorgiaGermanyGreeceGuatemalaHong KongHungaryIndia
IndonesiaIranIraqIrelandIsraelItalyIvory CoastJapanJordanKazakhstanKenyaKoreaKuwaitKyrgyzstanLatviaLebanonLibyaLithuania
MacedoniaMalaysiaMexicoMontenegroMoroccoMozambiqueNetherlandsNew ZealandNigeriaNorwayOmanPakistanPanamaParaguayPeruPhilippinesPolandPortugal
QatarRomaniaRussiaSaudi-ArabiaSenegal SerbiaSingaporeSlovakiaSloveniaSouth AfricaSpainSudanSwedenSwitzerlandSyriaTajikistanTaiwanTanzania
ThailandTunesiaTurkeyTurkmenistanUgandaUkraineUnited Arab Emirates United KingdomUruguayUSAUzbekistanVenezuelaVietnamYemen
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Our 360° Organization—Client Driven Needs Drive The Creation Of Expert Teams Who Achieve Synergies
Automotive
Shopper & Retail Strategy
Consumer & Retail
Financial Services
Digital Technology
Media & Communications
Healthcare
Brand TrackingConsumer Trends
Customer Loyalty
NPDPublic Affairs &
Corporate Communications
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Consumer Experiences — US Locations
Northeast
Alexandria, Virginia
Blue Bell, Pennsylvania
Boston, Massachusetts
Chelsea Market, New York (Headquarters)
East Hanover, New Jersey
Harrison, New York
Park Avenue South, New York—401 Park Ave.
Park Avenue South, New York—440 Park Ave.
Wayne (Philadelphia), Pennsylvania
Princeton, New Jersey
Roseland, New Jersey
Washington, D.C.
Westport, Connecticut
Midwest
Ann Arbor, Michigan
Chicago, Illinois—420 North Wabash Ave.
Chicago, Illinois—230 West Monroe Street
Cincinnati, Ohio—250 East 5th Street
Cincinnati, Ohio—10300 Alliance Road
Minneapolis, Minnesota
Southfield (Detroit), Michigan
West
Burbank, California
Gardena, California
Irvine, California
San Francisco, California
Palo Alto, California
St. Louis, Missouri (Healthcare)
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GfK Consumer Experiences US — Six Sectors of Expertise
AutomotiveConsumer
& RetailFinancial Services Healthcare
DigitalTechnology
Media & Communi-
cations
Global TeamMore than 300 technology
research experts around the world
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DigitalTechnology
GfK Custom Research US – Digital Technology Sector
Subject Matter Experts
Virtualization
Cloud Computing
New Product Development
Brand & Communication
Segmentation
Customer Loyalty
User Experience
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Research Audiences• B2B and B2C Research
Category Expertise• Wireless, Software, Hardware, Gaming, Entertainment,
eCommerce, Cable, Internet and more
Methods• Market Segmentation• Brand Tracking • Usage & Behavior• Feature & Price Optimization• Innovation • User Experience• Digital • Shopper Insights• Marketing Science/Advanced Analytical Modeling
GfK Custom Research US – Thought Leaders in Technology
DigitalTechnology
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Because we deliver strategic, fact-based insights that drive business decisions and create value.
How? • Technology Sector Expertise – Consumer & Enterprise • Proven Research Heritage• Global Coverage • We have a Point of View • Broad Portfolio of Research Solutions • Senior GfK Team Member Involvement
Why GfK?