GETTING UP TO SPEED WITH SEO

#SMDAYSFL Twitter: @blancastella Instagram: @micaminar

IBM Watson - Cognitive Computing

http://www.ibm.com/smarterplanet/us/en/ibmwatson/what-is-watson.html

Can An UNLINKED Brand

Mention Count As A link?

searchenginewatch.com/sew/opinion/2412546/why-i-shall-

no-longer-use-the-term-link-building

Google Knowledge Graph

In psychology and cognitive science, a schema

(plural schemata orschemas) describes an

organized pattern of thought or behavior that

organizes categories of information and the

relationships among them.

I

Rich Snippets

https://adwords.google.com/KeywordPlanner

SEO- Keyword Ideas

Free Tools

https://adwords.google.com/KeywordPlanner

Google Keyword Planner

Keyword Eye

http://www.keywordeye.com/basic/

Wordstream.com

Latent Semantic Indexing (LSI) -

Lsigraph.com

Click to add text

Titles & Meta Description

WordPress SEO by Yoast

SMO- Social Media Optimization

Social Metrics Pro Plugin

Google Business

Also Known As

Google Plus Local

Google.com/Business

7 Pack For Google Plus Local

This is OFF SITE Views

Different from Website views

Verified Google Business Listing

Rinse & Repeat

• Yelp• Foursquare• Yellow Pages• Super Pages• Yahoo Local• Angies List• And many more....

Don't Snooze on The N.A.P.

• Name

• Address

• Phone Number

Google Analytics (Website

Google Webmaster

Tools

Google Insights

Analyze Traffic Results

Google Webmaster Tools

Video Optimization

• YouTube Is owned by Google• Second Largest Search Engine• Bounce rate decreases when embedded on website

• Video views

http://skinandhairdoc.co

m/hair-

conditions/folliculitis-

treatment/2791/

You Tube Video Manager

• Tags • YouTube Suggested Tags• Location• Custom Thumbnail• Link to Website• Keyword in Title & description

Blanca Stella Mejia

blanca@blancastella.com

305.710.1311

Twitter: @blancastella