KNOW YOUR USERS AS WELL AS YOU

KNOW YOUR CODEMIKE GOZZO - @GOZMIKE

KNOW YOUR USERS AS WELL AS YOU KNOW YOUR CODE

SUPPORTKIT.IO@GOZMIKE

YOUR APP WON’T MAKE YOU RICH

50% of iOS developers earn less than 500$ from their app

KNOW YOUR USERS AS WELL AS YOU KNOW YOUR CODE

SUPPORTKIT.IO@GOZMIKE

50% of YOUR USERS don’t care

MOST users abandon mobile apps AFTER 5 SESSIONS

SUPPORTKIT.IO@GOZMIKE

What if i told youYOU WERE BORN WITH THE SKILLS YOU NEED

your humanity is your most powerful

unfair advantage, it’s the key to making

your app win

4 steps To really

knowing YOUR USERS

SUPPORTKIT.IO@GOZMIKE

1. GET OUT OF THE BUILDING

Eliminate Assumptions

BUT I CAN MAKE ANYTHING HAPPEN

BUT I don’t know anyone

Get out without

going out

Find ALMOST ANYONE’S e-mail

SUPPORTKIT.IO@GOZMIKE

‣ Linkedin doesn’t protect full names from SEARCH ENGINES ‣ INSTALL rapportive ‣ Use TRIAL AND ERROR ‣ TWEET AT THEM ‣ COLD CALL

PAID Channels on the cheap

SUPPORTKIT.IO@GOZMIKE

‣ facebook ‣ Linkedin ‣ ADWORDS

Most of these services will have signup offers with free advertiser credit. Sometimes anywhere from 25$-100$

Facebook is great for targeting schools, general consumers

LinkedIn when you have an assumption about career

AdWords when your problem is searched for

Be vulnerable and honest

Be vulnerable and honest

What about surveys?

KNOW YOUR USERS AS WELL AS YOU KNOW YOUR CODE

SUPPORTKIT.IO@GOZMIKE

QUESTION WHAT COUNTS

How do you go about solving this problem today?

KNOW YOUR USERS AS WELL AS YOU KNOW YOUR CODE

SUPPORTKIT.IO@GOZMIKE

QUESTION WHAT COUNTS

What happens if you don’t solve this problem?

KNOW YOUR USERS AS WELL AS YOU KNOW YOUR CODE

SUPPORTKIT.IO@GOZMIKE

would you use this product?

QUESTION WHAT COUNTS

KNOW YOUR USERS AS WELL AS YOU KNOW YOUR CODE

SUPPORTKIT.IO@GOZMIKE

how much would you pay for this?

QUESTION WHAT COUNTS

KNOW YOUR USERS AS WELL AS YOU KNOW YOUR CODE

SUPPORTKIT.IO@GOZMIKE

Do you think my idea’s any good?

QUESTION WHAT COUNTS

SHUT UP AND LISTEN

KNOW YOUR USERS AS WELL AS YOU KNOW YOUR CODE

SUPPORTKIT.IO@GOZMIKE

I SPEND ABOUT 500$ every year on an accountant to handle this for me

KNOW YOUR USERS AS WELL AS YOU KNOW YOUR CODE

SUPPORTKIT.IO@GOZMIKE

I’m going to intro you to my boss after this call

KNOW YOUR USERS AS WELL AS YOU KNOW YOUR CODE

SUPPORTKIT.IO@GOZMIKE

This is a really Cool product, call me when you launch

SUPPORTKIT.IO@GOZMIKE

2. know WHICH levers you can pull

Assumptions

your app is not a beautiful and unique snowflake

SUPPORTKIT.IO@GOZMIKE

• Free forever • Advertising based • Pay per Download

• In-app purchase driven • Freemium • Subscription based

there are only 6 apps on the store

more usersMOAR USERS

plz

APP STORE DOWNLOAD PLAY QUIT

SUPPORTKIT.IO@GOZMIKE

3. MEASURE WHAT MATTERS

big data with big headaches

SUPPORTKIT.IO@GOZMIKE

L A N D I N G P A G E H I T S

A C T I V A T I O N R A T E

R E V I E W R A T E7 - D AY R E T E N T I O N V I R A L

C O E F F I C I E N T

How many users are left after…

SUPPORTKIT.IO@GOZMIKE

‣ 1 Day ‣ 1 Week ‣ 1 Month

Protip: Usually there’s more than one reason why people are quitting your app. You’ll have a tendency to fix the one thing that annoys you the most. Don’t.

SUPPORTKIT.IO@GOZMIKE

PERCENTAGE OF USERS THAT

DO AWESOME STUFF

AWESOME SH*T USERS DO

SUPPORTKIT.IO@GOZMIKE

‣ PAYING YOU ‣ SHARING YOUR APP ‣ ADDING TEAMMATES ‣ CLICKING ADS ‣ COMING BACK OFTEN

Understand what makes the people that do awesome things special.

What do they look like? What made them do the awesome thing? This is where you dig down into the who behind the data yet again.

SUPPORTKIT.IO@GOZMIKE

4. BE THERE when it counts

MY FATHER IN LAW

SHOPPING LIST

85%

15%

few apps offer in-app assistance

mailto:

instructions != Design fail

SUPPORTKIT.IO@GOZMIKE

“Providing instructions is a recognition that your users have different backgrounds and different ways of thinking” Dr. Drang

At the very least, think about help

use love to get through the

funnel

use love to incite people to

awesomeness

use love to get through the

funnel

SUPPORTKIT.IO@GOZMIKE

Your humanity is your GREATEST unfair advantage

COME Say hi!

@gozmike supportkit.io