Post on 31-Aug-2014
description
PERSONAL BRANDING
Hi,I’m Dan Holowack
You have a personal brand.
Manage your brand, or it will manage you.
Perception is reality.
Become an Expert in 4 Weeks• Join 2 or 3 related trade organizations• Read 3 top selling books on your topic• Give one free 3 hour seminar at the closest well-known university• Give 2 free seminars at branches of two well-known big companies
such as AT&T or IBM• Offer to write 1 or 2 articles for trade organizations• Join a service that journalists use to find experts to quote for
articles
from “The 4-Hour Work Week” by Tim Ferriss
http://thenextweb.com/la/2011/10/31/mexican-soccer-team-replaces-players-names-with-twitter-handles/
http://mashable.com/2011/10/26/xfactor-twitter-vote-dm-direct-messages/
http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/
How Recruiters Use Social Media to Screen Candidates
Mashable
“90% of recruiters and hiring managers have visited a potential candidate’s profile on a social network as part of the screening process.
And a whopping 69% of recruiters have rejected a candidate based on content found on his or her social networking profiles — an almost
equal proportion of recruiters (68%), though, have hired a candidate based on his or her presence on those networks.”
http://iwannaworkatinstagram.com
http://blog.hartleybrody.com/2011/10/how-i-got-a-full-time-job-with-a-tweet/
How I got a Job with a TweetHartley Brody
+
Network = Power
What’s your personal brand?
Be Professional.
Be Human.
Become an expert.
LinkedIn.
Keywords.
Relevant content.
Build your connections.
The 24 hour window.
Groups etc.
Facebook.
Clean your timeline. Today.
Check your privacy.
Twitter.
Getting started with Twitter.
Follow.
use #hashtags
95%
5%
helpful
selfish
from @michaelrlitt
Klout.
Keep up.
http://mashable.com/
http://blog.bufferapp.com/
@mashable
@bufferapp
What’s your brand?
Thank you. @dHolowack