presents

presented by

Getting Started with YouTube

Vince Bryant & Kevin Schaffner

Getting Started

Site-Seeker, Inc. 2011

Why YouTube?

Site-Seeker, Inc. 2011

blogosphere 8.8%1.1%

4%

81.9%

What are the choices?

Site-Seeker, Inc. 2011

FREEIt’s

The best thing about YouTube?

Site-Seeker, Inc. 2011

1. What do you want your YouTube channel to do for your business?

2.YouTube 101: • Watch videos at YouTube.com

• View competitive channels• Get Equipment (e.g. Flip camcorder,

web cam, etc.)

3. Ideal content is <2 minutes; engage right away

4. Expand your reach: • Upload videos on your website, blog,

twitter, LinkedIn, Facebook, all social media

YouTube Goals and Objectives

Site-Seeker, Inc. 2011

• Inform - about your business, what you do, events, etc.

• Educate - how to’s, demos

• Entertain - connect with your target audience

• Promote – testimonials, etc.

Goals of Every Video

Site-Seeker, Inc. 2011

Inform (ENGAGE)

Site-Seeker, Inc. 2011

http://www.youtube.com/watch?v=wBEwK5mqJDE

Educate (ENGAGE)

Site-Seeker, Inc. 2011

http://www.youtube.com/watch?v=_O7iUiftbKU

Entertain (ENGAGE)

Site-Seeker, Inc. 2011

http://www.youtube.com/user/SiteSeekerInc#p/u/19/VnLf62eybFI

Site-Seeker, Inc. 2011

Promote (ENGAGE)

http://www.youtube.com/user/SiteSeekerInc#p/c/1230260338A14B5B/0/seo3la5GRXU

Setting up your account.

Site-Seeker, Inc. 2011

Site-Seeker, Inc. 2011

Create a Google Account.

Site-Seeker, Inc. 2011

Click on “Create Account”

Input your information.

Get a YouTube Account

Setting up your channel:

Site-Seeker, Inc. 2011

Setting up your profile:

Site-Seeker, Inc. 2011

Site-Seeker, Inc. 2011

Select Privacy Settings

Adjust Settings

Site-Seeker, Inc. 2011

Tags are keywords used tohelp people find your channel

Add Channel Tags (Settings)

*

*

Site-Seeker, Inc. 2011

Reminder: Keep Saving!

Site-Seeker, Inc. 2011

Themes and Colors

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Look and Feel

Look and Feel

Site-Seeker, Inc. 2011

Click on “Upload”

How to Upload: Step 1

Site-Seeker, Inc. 2011

Free Editing Software

Site-Seeker, Inc. 2011

Click the Upload video button to browse

for the video file you'd like to upload.

Select the file you want to upload and

click Open. Or, drag and drop videos.

How to Upload

Site-Seeker, Inc. 2011

Fill in as much informationas possible! This is crucialto how you will be found!

Your Video is Uploaded

Site-Seeker, Inc. 2011

Uploaded Videos

Site-Seeker, Inc. 2011

Uploaded Videos

Site-Seeker, Inc. 2011

Annotations

Site-Seeker, Inc. 2011

http://www.youtube.com/watch?v=RKwAR-0VpyQ

Annotations

Site-Seeker, Inc. 2011

Playlist

Site-Seeker, Inc. 2011

Friends and Subscribers

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Engagement

Site-Seeker, Inc. 2011

Engagement

Site-Seeker, Inc. 2011

Remember to Save!

Site-Seeker, Inc. 2011

EXPAND YOUR

REACH!

YouTube Action Plan

Site-Seeker, Inc. 2011

Click on “Share”

Click on“Embed” for website code

Social Media Sharing

Site-Seeker, Inc. 2011

Upload Your Videos to Your Website

Site-Seeker, Inc. 2011

Site-Seeker, Inc. 2011

Why it’s crucial to optimize:

YouTube Analytics

Site-Seeker, Inc. 2011

YouTube Analytics

Site-Seeker, Inc. 2011

FAQ – Offer answers to questions your customers may ask

Social Media– vlogs!

Interviews – Executives and employees

Video Tours– Show off your factory and place of work

Testimonials – Let your satisfied customers be heard

Promotional – New product announcement or service

Closing Thoughts

Site-Seeker, Inc. 2011

Site-Seeker, Inc. 2011

Questions?