Getting Started on

Presented by Andrejs PenikisDecember 10, 2013

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What is LinkedIn? A business social

networking site Mainly used for

professional networking

A social network for professionals (not companies)

A “virtual industry event”

It’s your personal brand on the web

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Why is LinkedIn important? The digital future is here! You have no digital privacy. You are what the Internet says you are. LinkedIn is your personal brand on the web. Manage your reputation!

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Who might find LinkedIn useful? People looking for work. People seeking to expand their professional

networks. People wishing to help others find work. People seeking to enhance their professional

reputations

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Introductions Who am I? What are my qualifications? No introductions are necessary.

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Do you Google yourself?

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Do you Google yourself?

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Do you Google yourself?

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Do you Google yourself?

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LinkedIn by the Numbers* 259 million + users worldwide 84 million U.S. users 2.3 million U.S. visitors daily 65% male 68% ages 25-54 85 of Fortune 100 companies hire through it Largest industry segments: IT, Financial

Services, Higher Education

*As of 12/7/13

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What’s In It For Me?

Serious networking: Rolodex on steroids

People can help you You can help people LinkedIn is a place

where people are publicly sharing their problems; aren’t you selling solutions?

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What’s In It For My Company?* 8th most visited site in the world 8th most visited site in the US Free Yellow Pages Connect to decision-makers Collect business intelligence Do you have an employee social media use

policy?

*As of 12/7/13

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A Brief Promotional Message for Nextdoor: swarthmore.nextdoor.com

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Disclaimer

The information and opinions included in this presentation are those of the presenter and not of AAA, its holding companies, clubs or affiliates and do not necessarily represent AAA positions, strategies or opinions.

What Basic Elements Should My Profile Include? A Photo

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What Basic Elements Should My Profile Include? Your Name

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What Basic Elements Should My Profile Include? Headline

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What Basic Elements Should My Profile Include? Location, Industry

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What Basic Elements Should My Profile Include? Summary

The most important section Who are you? Use appropriate

keywords Add videos,

presentations, images, documents, etc.

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What Basic Elements Should My Profile Include? Experience What you do What you have done Resume or C.V.? Tip: Go back & link

your profile to former employers, schools

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What Basic Elements Should My Profile Include? Education, Publications

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What Basic Elements Should My Profile Include? Skills & Expertise

List your areas of expertise, knowledge

Endorse your contacts

Objection: It’s pointless and devoid of meaning

Response: Yes, but what are you going to do?

It’s a form of social grooming

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What Basic Elements Should My Profile Include? Contact info Email Phone Work address Twitter link Web address Note public profile

URL

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What Basic Elements Should My Profile Include? Recommendations

Ask for them Make them

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Reality Check Have a job? Have a life? You probably don’t

have enough time to do everything on LinkedIn thoroughly

Do the important stuff: Photo Summary Key info Engage

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Connect!

LinkedIn is all about networking, after all.

Cast a wide net?OR

Connect only to trusted people?

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Connect!

It’s not about who you know.

It’s about who your connections know.

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Connect!

Upload your email contacts & go to town

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Connect!With whom should I connect? Co-workers & former co-workers Clients & former clients Classmates Neighbors Industry leadersAlso follow some influencers who interest you

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Connect!

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Be Active! Make the

LinkedIn home page your browser’s home page

Give status updates regularly

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Be Active!

Ask questions Answer

questions Like, comment

on and share posts of others

Demonstrate your relevance!

Don’t spam

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Join Groups & Participate 94 Harley-

Davidson groups

5 largest have 15,000 members

4 groups in Portuguese

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Join Groups & Participate

Search results sorted by number of members

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Join Groups & Participate

Large groups Local groups Alumni groups Industry

groups Target market

groups

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Better Yet: Create Your Own Group And Manage It

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Incorporate LinkedIn in Your Planning

Host an event Start a blog Offer a White Paper Start a group around it

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Company Pages

Optimize for search

Post company status updates

Post video Services

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LinkedIn for Education

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Get Out There & Connect Connect Participate Questions?