Getting From Chat, to Cha Cha

Post on 18-Jan-2015

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Adviser Edge 2014 presentation on the things you need to know and do in order to successfully move online engagement, or lead generation, successfully offline into the real world to generate actual clients.

Transcript of Getting From Chat, to Cha Cha

Getting from “Chat”

To Cha Cha Baby!

Finding Mrs Right… …and getting to

Mrs Right Now!

In this session….

Strangers are strange…why do they do what they do?

Dating for mating….how can we arouse interest

Getting “Lucky”….using the Casanova Strategy

Coded Behaviour: The Amygdala In Action

Fight or Flight

Quick think

Triggers Conditioned Responses & Coded Behaviour

Combatting Coded Behaviour

De Bono’s explanation of Collaborative ThinkingArgumentative Theory

September 2013| Page 5

The 4 Processing Styles (Honey & Mumford

1985)

Let me think more about it, I need to

understand all angles before I try it.

If this was combined with

that, it could really fly!

Prove it works, then I’ll do it right away

Sounds good, I’ll do it!

Activist

Theorist

Reflector

Pragmatist

Time

Speed

Information

Evidence

Know…Like….Trust: takes time…and “touch”

ATTENTION

INTEREST(Intrigue...)

DESIRE...

ACTION

Publicity, Advertising, or Presence

Google you

View LinkedIN & website

ViewsVideo

Listen to Podcast or webinar

Download Whitepaper

Newsletter or ezinesubscription

Follows on Social Media

Follow Blog

1 on 1 interaction SALES PROCESS

Engagement Process

Apr 10, 2023 | Page 8

The 4 Decision Making Stages:

Apr 10, 2023 | Page 9

Social Engagement + Relevant Content = Opportunities

The Basics of ANY successful relationship

Taking it offline: Establishing Common Understanding• Common Problems lead to common

understanding.• Common Problems are most powerful in

the 3rd Person Perspective (‘them”, “they”)

• 3rd Person provides “distance”, and negates argumentative or challenging conversation

• Your opposite chooses to engage when ready, without revealing weaknesses

• You establish empathy and understanding

• Yet….it is still personally relevantCOMMON PROBLEM STORIES

FORMULA

Core Professional Social Skills

Online OR offline….

You NEED:Collaborative Thinking + 4 Processing Styles +Engagement Process + Relationship Basics +

Common Problem Stories + Social Skills

Now

we Baby!

Cha Cha