Post on 09-Dec-2014
description
TO GET THE
VOTES?
HOW
FOR THE PAST 4 DAYS,WE’VE DONE OUR BESTTO ANSWER ONE SIMPLE QUESTION….
HOW CAN WE GET THOSE
YOUNG PEOPLE TO VOTE?
TO ANSWER THISQUESTION..
RESEARCH
LET’S GO THROUGH SOME
FACTS
THE PARTICIPATION OF THE 18-24 YEARS OLDS IS AN AVERAGE 29%
SO WHY DON’T
THEY VOTE?
THE’RE JUST
NOT INTERESTED
ONLY
OF THE YOUNG PEOPLE FEELS
CLOSE TO ANY OF THE POLITICAL
PARTIES
30%
ALSOA HUGE PART OF THE YOUNGSTERS…
DOESN’T EVEN
KNOWTHEY CAN VOTE FOR THE EU
LET’S GET THEM OFF THEIR
LAZYBUTTS
AND GET THEIR
VOTE
STRATEGY
LET’S REACH THAT
GROUPTARGET
STUDENTS LIVING IN THE EU IN THE AGE GROUP OF 18-24 YEARS OLD
LET’S REACH THAT
GOAL
INCREASE THE NUMBER OF STUDENTS WITH
5%TO VOTE AT THE EU ELECTIONS IN MAY 2014
HOW?
INFORMATION AND
AWARENESSCAMPAIGN
CONCEPT?
SHOCK EFFECT
EXAGGERATION&
SLOGAN
WHAT IF..
WHAT IF..
THERE WEREN’T ANY RULES AGAINST AIR POLLUTION
WHAT IF..
THE BORDERS OFTHE EU WOULD BECLOSED
WHAT IF..
THE EU DIDN’T DO ANYTHING ABOUTTHE NSA
CAMPAIGN
USING
DIRECTCOMMUNICATION
MAIN
COMMUNICATION TOOL
VOTING BOOTH
27
COUNTRIES
EACH COUNTRY
10 UNIVERSITIES
THAT’S 270 VOTING BOOTHS!!
BRING IT ON!
BUT THAT’S NOT ALL..
SUB
COMMUNICATION TOOLS
CREATE
AWARENESS
FLYERWITH THE
NO, THAT’S NOT ALL..
LET’S USE..
SOCIALMEDIA
CREATE
FACEBOOK &TWITTER
ACCOUNT
&
SCHOOLS
POSTINGABOUT THE
VOTING BOOTS
NO, THAT’S NOT ALL..
BIG
POSTERS
AND…
DIRECT
BUT THAT’S NOT ALL…
TV SPOT
NOW
LET’S
GET
THOSE
VOTES!!
APRESENTATION BY
GEART VAN ASSEN
MIRJAM
VAN KEULEN
&