#workhacks

HOW TO: Get more done in less time"

Sarah Evans I (@PRsarahevans) I sarah@tracky.com

#workhacks

#workhacks

THIS isn’t working.

#workhacks

Enter open social collaboration platforms and

work hacks."

#workhacks

What are #workhacks?"

Creating effective solutions to a work problem.

#workhacks

Today’s #workhacks:"•  Running your social editorial calendar

(and without a spreadsheet)

•  Monitoring online news for story opps •  Emailing (better) •  Make a cinch of social sharing •  Create a robust resource of media queries •  Updating your clients and team(s) •  Social publishing

#workhacks

Think about your open social collaboration platform like your website or blog. It’s a central

hub where everything lives. You constantly drive everything to it."

#workhacks

This single habit will transform the way you work, your ability to get more

things done and reduce your email consumption and creation dramatically."

#workhacks

If you’re starting here, then you’re missing out.

#workhacks

•  Media queries •  Task updates

for superiors •  Volunteer

activities •  Editorial

calendar •  Blog/content

creation •  Social

publishing

#workhacks

I got out of email and into collaboration."

#workhacks

Monitoring news, competitors & more (IFTTT, mobile, social, lists, Google Alerts)"

#workhacks

We use this content for…"•  Social sharing •  Story starters •  Daily e-blast •  Weekly #journchat •  Case studies •  Media/pitches •  Research •  Product enhancements

#workhacks

3 tiers of monitoring:"

#workhacks

Copy &

paste

www.ifttt.com

#workhacks

In the hopper for any other applicable Twitter accounts (e.g. clients) + hashtag(s).

{Link}"

Rewritten for other social networks and added to the hopper.

www.bufferapp.com

https://ifttt.com/recipes/18573 J

#workhacks

Get industry news faster than 99% of your peers.

#workhacks

And, if it’s a story starter…(We do 1 of 5 things)"

Blog post, Media pitch,

Social media release; Guest post; or

Archive for later

#workhacks

Social Editorial Calendar

#workhacks

#workhacks

How we create content:

STEP 1: Go to the PR Group.

#workhacks

STEP 2: Assign team members, set a due date and share notes.

#workhacks

STEP 3: Create a

Google Doc within the

track. Everyone is

notified, saves an email and

keeps everything in

one document.

#workhacks

STEP 4: We have an

“official” blog template so that anyone writing for our site can stay consistent

with our branding. I have it starred so that

it’s always available when

working.

#workhacks

How we share content: Create a tactical arsenal (lives in the “umbrella” over all tasks) and

determine priority levels for your messages.

1. Post to Twitter from all possible accounts and, when appropriate, 1) mention (@) company name, co-founders, co-workers, investors and/or advisors (depending on the post); 2) include essential hashtags (if there are a lot of associated hashtags focus on most important first, then include others in future posts); 3) DM people who might like to share with a request to RT; 4) Share post 2-3 times over 2 weeks, then once a month for 3 months, then once every other month (from company account and co-founders accounts)

2. Post to Linkedin company and personal profiles and, when appropriate, tag (@) company name, co-founders, co-workers, investors and/or advisors (depending on the post). ESSENTIAL: Write a helpful, informative message to people with a certain job title or certain industry. Build an email list based on this within LinkedIn. MAKE SURE TO SELECT THE OPTION TO HIDE ALL EMAIL ADDRESSES before sending. You can only do 50 people at a time, so block off at least an hour to send.

For example, tactics 1-5 are for every post, 1-15 are for medium priority and 1-26 are for highest priority.  

#workhacks

K.I.S.S."•  Identify your “key

times” (Tweriod) •  Schedule posts to go out

at times you’re most likely to reach your community (Buffer)

•  Automate your sharing (dlvr.it)

•  Schedule for G+ (DoShare)

•  Reminders to share evergreen content every few weeks or months. (Tracky)

#workhacks

•  Plan out 5 to 7 days in advance.

•  Keep a social sharing track where this information lives so you can repurpose it.

•  Check it daily to remove content or check it.

#workhacks

Where do you find content? "

•  Alltop (alltop.com) •  Reddit •  Feedly or Flipboard

(on iOS) •  Google Reader •  RSS •  Twitter lists •  Facebook lists •  Tumblr •  icanhascheezburger

#workhacks

Bonus Tip! Allow your research to double as content, real-time"

h"ps://www.rebelmouse.com/trendingonline/  

#workhacks

Track success of content"

#workhacks

The secret to reducing email…

#workhacks

Group. Everything."

People you frequently email

Projects you’re working on

All of your clients

Research and media lists

Public groups

Partnerships with other businesses

Recipes, crafts and other hobbies

#workhacks

Email" Social collaboration"

Initial project overview, including links to tracks. X Quick hello, introduction (initial comm.) X Interviews, questions, surveys X X Urgent, important update (with link to track) X X Scheduling meetings, lunch X Pitch, media reply X X All company/corporate message X Marketing material creation X Content creation (e.g. blog posts) X

Make your own list. Here’s mine:"

#workhacks

Make your inbox work

for you"

#workhacks

Use quick response email templates on your smartphone

(and if you’re on iOS, there’s a hack for that)"

•  Identify an app or built in feature that can be accessed on your computer, smartphone and tablet.

•  Type them once and use at your discretion.

#workhacks

Power incoming communication with the same platform."

#workhacks

EXAMPLE: Customer service and requests

#workhacks

Manage media relations (and, gasp, without a spreadsheet)"

#workhacks

Media queries"

What’s your current

process?

Email upon email upon

email?

#workhacks

All pitches are archived, tagged and searchable.

#workhacks

#workhacks

Label, tag, set a deadline and assign appropriately.

#workhacks

Keep client(s), peers, vendors as informed as possible and help your

staff keep you informed, too."

#workhacks

Keep everyone in

the loop

#workhacks

Use for clients, vendors and staff.

Update real-time with

important tasks and

accomplishments.

Amazing archive and opportunity for interaction.

#workhacks

Publish to your social community site"

LVchamber.com

/start

#workhacks

All told, these #workhacks and integration of open social collaboration has personally:

"•  Increased ability to produce content by 110%

(from 2 blog posts on one blog per week to 4-6 posts on two-three blogs per week)

•  Reduced outgoing email by 25% (from 3,600 to 2,700 over three months)

•  Reduced incoming email by 5% (from 9,000 to 8,550 over three months – and still dropping)

•  Increase in content sharing on social sites (from 5 to 7 shares on one social account to 5-8 shares across 12 social accounts)

•  Drive views to Tracky website by 500% •  Create additional communities to engage

(Launched the Google+ PR Community with more than 1,600 active members)

•  Increased online engagement for multiple brands (on average, 100 to 1.2K clicks on each article shared)

#workhacks

#workhacks

For a list of all resources mentioned today, visit:

https://tracky.com/46630.

#workhacks

#workhacks

Of “doers,” that is. Instead of talking about what you want to do, you actually do it. That’s a rare

gift and you, my friend, have it. Be proud of your gift and tell the world that

you’re part of an elite group of doers!

You are the 1%. Congratulations! "