Post on 12-May-2015
description
Lisa Morrissey & Reiko BeachThe Non-Profit Toolbox
Tuesday, February 23, 2010
1. Social Media 101
2. Overview of LinkedIn
3. Best Practices/Hints & Tips:
Profile - Applications - Contacts
4. Review
5. Q & A
So...what are we going to cover?
Tuesday, February 23, 2010
What is Social Media?
Talking
Participating
Networking
Sharing
Tuesday, February 23, 2010
Social Media
A Marathon not a Sprint
A Process not an Event
Tuesday, February 23, 2010
Social Media Revolution
Tuesday, February 23, 2010
Social Media
Can be a powerful tool to add to your marketing mix
Tools to reach out and connect with clients/potential clients
Your SM message comes before your Audience
Tuesday, February 23, 2010
Social Media
* builds slowly * provide content
Tuesday, February 23, 2010
Tuesday, February 23, 2010
• Allows you to connect TO people
• And WITH people, as long as you turn your connections into conversations.
Tuesday, February 23, 2010
LI Overview
Tuesday, February 23, 2010
LI Overview
Tuesday, February 23, 2010
profile
Tuesday, February 23, 2010
profile
Tuesday, February 23, 2010
profile
Tuesday, February 23, 2010
Public Profile
Tuesday, February 23, 2010
Public Profile
Tuesday, February 23, 2010
Tuesday, February 23, 2010
Tuesday, February 23, 2010
Optimize Your Profile
• Use keywords
• Up-to-date
• Summarize – brief but effective.
Tuesday, February 23, 2010
Optimize Your Profile
• Use keywords
• Up-to-date
• Summarize – brief but effective.
vv
Tuesday, February 23, 2010
Optimize Your Profile
• Status Updates – Once a week.
• Your Websites: Rename – ‘Market them!”
• Blog sites
• Twitter Account
• Public Profile
Tuesday, February 23, 2010
Optimize Your Profile
• Status Updates – Once a week.
• Your Websites: Rename – ‘Market them!”
• Blog sites
• Twitter Account
• Public Profile
Tuesday, February 23, 2010
Optimize Your Profile
• Status Updates – Once a week.
• Your Websites: Rename – ‘Market them!”
• Blog sites
• Twitter Account
• Public Profile
Tuesday, February 23, 2010
Optimize Your Profile
• Status Updates – Once a week.
• Your Websites: Rename – ‘Market them!”
• Blog sites
• Twitter Account
• Public Profile
Tuesday, February 23, 2010
Optimize Your Profile
• Status Updates – Once a week.
• Your Websites: Rename – ‘Market them!”
• Blog sites
• Twitter Account
• Public Profile
Tuesday, February 23, 2010
Your professional reputation and relationships matter
• Extends far beyond your profile
• LinkedIn Recommendations bring liquidity and transparency
Tuesday, February 23, 2010
Your professional reputation and relationships matter
• Extends far beyond your profile
• LinkedIn Recommendations bring liquidity and transparency
Tuesday, February 23, 2010
Your professional reputation and relationships matter
• Extends far beyond your profile
• LinkedIn Recommendations bring liquidity and transparency
Tuesday, February 23, 2010
Recommendations
• Reputation matters
• Transparency matters
• Content matters
• Recommendations are often mutual
• Requesting recommendations is normal
Tuesday, February 23, 2010
Applications
Tuesday, February 23, 2010
Applications
Tuesday, February 23, 2010
Reading
Tuesday, February 23, 2010
Add Links to other Web Content:
Your wordpress blog
With SlideShare share a presentation you did, or a slide show - portfolio of your work
Events you will attend
Poll your network for free
Twitter - Link your Twitter account
Tuesday, February 23, 2010
Add Links to other Web Content:
Your wordpress blog
With SlideShare share a presentation you did, or a slide show - portfolio of your work
Events you will attend
Poll your network for free
Twitter - Link your Twitter account
Tuesday, February 23, 2010
Connect, Connect, CONNECT!
• LinkedIn strengthens and extends your existing network of trusted contacts.
• Discover inside connections
• Connect to as many connections as you can
find photo maybe li blog site
Tuesday, February 23, 2010
Connect, Connect, CONNECT!
• Participate in groups
• Add LI connections –
• Webmail Contacts Importer
• Colleagues and Classmates
• Open Networkers
Tuesday, February 23, 2010
• Join Groups
• search by keywords, interest
• Create your own group
Groups
Tuesday, February 23, 2010
• Ask a question or answer some questions
• Become an “Expert”
Answers
Tuesday, February 23, 2010
Tools
• Tweet deck #in
• Ping.fm
• Mobile
Tuesday, February 23, 2010
Tools
• Tweet deck #in
• Ping.fm
• Mobile
Tuesday, February 23, 2010
Tools
• Tweet deck #in
• Ping.fm
• Mobile
Tuesday, February 23, 2010
Tools
• Tweet deck #in
• Ping.fm
• Mobile
Tuesday, February 23, 2010
Review: LinkedIn is not just a resume, website, online business card
•Stay informed about your contact and industry
•Find people & knowledge you need to achieve your goals
•Control your professional identity online
•Create & Collaborate on projects, gather data, share files solve problems
Tuesday, February 23, 2010
Review: LinkedIn is not just a resume, website, online business card
•Be found for business opportunities & find potential partners
•Gain insights from discussions with professionals
•Discover connections for jobs and to close deals
•Post and distribute jobs, find best talent for your company
Tuesday, February 23, 2010
Come to our next event:March 16: James Library, Norwell 9am-12n 3-hour hands-on workshop on Linkedin, Facebook & Twitter: promo code: adclub $49
Tuesday, February 23, 2010
Q & AConnect with us:
Lisa Morrissey:Lidocg.comLinkedIn: Lisa MorrisseyTwitter: @Lidocgemail: Lisa@thetoolboxinc.com
Reiko Beach:TRBDesigns.comLinkedIn:ReikoBeachTwitter: @reikobemail: Reiko@thetoolboxinc.com
The Non-Profit Toolbox:TheNon-ProfitToolbox.com
LinkedIn Groups: The Non-Profit Toobox Twitter: @nptoolbox
BLOG: TheNon-ProfitToolbox.com/Blog
Tuesday, February 23, 2010