Smart Facebook Content

Heather Whaling • @prTini heather@gebencommunication.com

prtini.com

4 examples:

•  Maximize the peaks •  Minimize the valleys •  Goal: Sustained engagement

major  event   ad  blitz  

Smarter  content  planning  can  minimize  the  “valley”  

Peak & Valley Social Media

Homage (fb.com/homage)

Works because: •  Timely •  Strong visual •  Offer driven •  Call-to-action

Homage

Works because: •  Relatable •  Timely •  Consistent brand •  Strong visuals

The Honest Company (fb.com/TheHonestCompany)

Works because: •  Timely •  Strong visuals •  Call-to-action

The Honest Company

Works because: •  Engaging •  Visual •  “Smile-worthy” •  Sharable

Mayo Clinic (fb.com/mayoclinic)

Works because: •  Timely •  Strong visuals •  Link to details

Birchbox Man (fb.com/BirchboxMan)

Works because: •  Page sharing •  Page tagging •  Trackable URLs •  Good images

Jeni’s Splendid Ice Creams (fb.com/JenisIceCreams)

Works because: •  Behind the scenes •  Strong images •  Trackable URLs

Disrupt the status quo. Build awareness.

Acquire customers. Excel in the social world.

Increase sales. Innovate best practices.

Heather Whaling • @prTini heather@gebencommunication.com

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