Post on 18-Jan-2015
description
GET IN THEIR PANTS:HOW TO WIN NEW BUSINESS WITH
MOBILE MARKETINGShare Space1/15/2014
Presented by Chris Reilly
Celebrating 5 years of business this month!
Over 2 Billion ad impressions in 62 countries
Largest Google Partner in INW
Professor at Gonzaga University
Speaker at dozens of conferences/events
OBLIGATORY BRAGGING
THE YEAR OF MOBILE
2013 WAS THE INFLECTION POINT
DON’T LAY A FINGER ON MY SMARTPHONE!
• 74 percent would give up alcohol for a week • 55 percent would rather forgo caffeine.• 33 percent would rather give up sex.• 22 percent would rather not use a toothbrush.• 21 percent would rather go without shoes.
Study by Telenav
AGENDA
Why mobile matters
Prerequisites to success
Organic mobile strategies
Paid mobile advertising
On the Horizon
MOBILE 097 Mobile goal: You Need one!
Great mobile UX Interruptions Thumbs are fat Security concerns
A reliable way to track results App Downloads Google Analytics Call Tracking
ORGANIC MOBILE STRATEGIES Search
Social
Apps
SMS
PAID MOBILE ADVERTISING Search
Social
Display
Video
Push Notifications
ON THE HORIZON More wearable technology
Predictive UX
More Privacy Battles
Mobile Video will lag…
Increased Native Advertising