Get a grip on

Enterprise Social Media (“The power of colleagues”) #spsbe

Marc Vanderheyden

Spikes NV

Thanks to our

Sponsors

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About me • 25+ years in IT

• Projects in various industries and various

business processes

• Strong focus on business process modeling,

collaboration, information architecture

• Business oriented

• 100% Microsoft (SharePoint, Yammer, CRM)

• Co-founder & co-owner of Spikes

About Business Value

Community

Relevance

Engagement

How to collaborate?

How to share?

When to contribute?

Anything new? Who knows what?

Where to find

stuff?

YAFCM

Yet Another F** Communication Mechanism

http://www.youtube.com/watch?feature=player_detailpage&v=QIqA_YKeboc

Data & transactions Documents Contact data

Conversations about …

A Typology

Group-centric

User-centric

Application-centric

Marketing-centric

User-centric

Process- centric

Marketing-centric

Integrate!

Business Object (Customer, Offer, Project, Product, Equipment, Complaint, …)

Conversation

about

Business

Object

Show conversation in the Business Object context

Start conversation from the Business Object context (and refer to it)

Response to the Dynamics CRM

activity show up on the Yammer

feed

What do you need?

• Post messages

• In groups/communities

• With photo’s or files attached

• React to posts

• Like

• React with text

• Personal overview

• Publish my profile

Project Manager

Group centric

Payroll & Benefits Manager

Scenario

• Employee got snowed in

• Employee interacts with HR employee

about allowances

• Question gets answered

• Instead of e-mail (linear) other people

can see and find the question and

answer

• Question only needs to be answered

once, for the whole company

• Advantages

• Traditional working

Group centric

Sales Account Manager

User centric

Scenario

• Search for the topics

• Show the conversations

• Security trimmed

• Advantages

• Traditional working

User centric

To Yammer or not to

Yammer?

To Yammer or

not to

Yammer?

To SP2013 or

not to

SP2013?

Personal overview

Post messages

In groups/communities

With photo’s or files attached

React to posts Like

React with text

Publish my profile

User centric

“This summer we'll update the Office 365 service and allow customers to replace the SharePoint newsfeed with Yammer.”

“As part of the summer update, we'll also provide guidance for replacing the SharePoint newsfeed on-premises with Yammer.”

“This fall we'll deliver another update to Office 365 and deepen the integration. Customers will still have the option of choosing between Yammer and the SharePoint newsfeed, but this new, integrated Yammer experience will offer Single Sign-On (SSO) and seamless navigation.”

“As we move into 2014, we'll continue updating Office 365 with new social enhancements roughly every 90 days. We'll start by simply deepening the connections between Yammer and Office 365 services.”

“Some organizations don't feel comfortable with multi-tenant cloud services. For these customers, our guidance is to use the SharePoint newsfeed. ”

Yammer + SharePoint Roadmap

What you can do today

• Start with Yammer,

• Integrate with other applications, including SP 2010

Next Step

• Upgrade to SP 2013

Yammer + SharePoint Roadmap

Change

“Failure is not fatal, but failure to change might be.”

(John Robert Wooden)

Social is a strategy: start with business outcomes

Social is a series of

(IT?) projects

An effective vision is one that is…

• Linked to business strategy

• Involves the right people

• Utilizes the strengths of Enterprise Social

Choose your social type

• Department-oriented?

• Application oriented?

• Process oriented?

• Product oriented?

• Ideation?

But not all

at once!

Should Enterprise

Social Media be

self-governing?

“If everyting seems under

control, you’re just not

going fast enough.”

Mario Andretti

Elements of Governance / Guidance

Groups (Open / Closed)

Active Community Managers

((Un)managed) #Hashtags

Integrated LOB Applications

Published Guidelines

Too much? Not enough?

Communicate

• Introduction to Management (What’s in it for you?!)

• Introduction to all Employees (What’s in it for you?!)

• Introduction to impacted Employees

• Be transparent about the Objectives of the group

• Be transparent about the Code of Conduct in the group

• Promote it (Success Story, Yammerfall on public monitor)

What is it?

What can you do with?

Why should you use it?

When is it starting?

How can you get started?

Where/how to ask questions?

Does this mean that e-mail is dead?

Help users

Help users

Help users Which groups should you follow?

Which topics should you follow?

Which people should you follow?

Help Community Managers

What is your role?

When should you react?

Why should you reward?

Keep it rolling!

Set the example yourself

Initiate

Participate

Correct

Reward

What is success?

Get work done as

a single team with

shared goals

What is success?

What is success?

*Gartner - Published: 14 June 2011 By: Jeffrey Mann

Maturity Model* for Enterprise Collaboration and Social Software

THANK YOU

<Name/> Marc Vanderheyden

<Email/> marc.vanderheyden@spikes.be

<Blog/> blogs.spikes.be/bpm

<Twitter/> @mceev11

AAA

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Yet Another F** Communication Mechanism

CCC

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