Littlewoods Ireland: From Catalogues to Mobile

Geoff Scully

Twitter: @geoff161

Our Purpose

Our Transformation

Customer at the core

The Past

• Catalogue focus

• 7 to 10 day delivery

• Minimal competition

• Embedded pricing

• No brand awareness in retail market

1 Million Books

Per Annum

Today

• Over 200k Active customers

• 1.5 million parcels

• Free Shipping

• Ireland’s Largest Online Dept Store

• Starting to innovate

Digital Business

• 86% of sales now online

• 74% reduction in book volumes

• Over 50% of sessions now on mobile

Digital Focus

• Digital mind-set

• Customer obsessed

• Product led

• Innovative

Investing in our customer base

• Free returns

• Pricing strategy

• ATL activity to drive retention

Pricing

Free Shipping

Dedicated Contact Centre Team

Brand Equity

Data

Recruitment, Retention, Reactivation

Personalisation

Personalisation

Attribution

Mobile

“The move from online to mobile has been at break-neck speed”

Connected

Omni-Platform

The Future

Thank you.

Twitter: @geoff161