Post on 17-Jul-2015
A secret life of dataGenevieve Bell │ Intel │ April 2015
@feraldata
Introductions
Let me tell you a story.
The Battle of Hastings
Making Sense of His Kingdom
Surveying the Kingdom
The Day of Judgment
Domesday Book: a thousand year legacy
From Domesday Book to today’s BIG DATA
THE DATA A FRAMEWORK EXTRACTING VALUE
DOMESDAY BOOK = 3 THINGS
THE WINCHESTER ROLL
THE JUDGEMENT
THESURVEY
THE DATA A FRAMEWORK EXTRACTING VALUE
BIG DATA = 3 THINGSANALYTICS &
VISUALIZATIONALGORITHMSFACTS
MAKING THINGS MORE COMPLICATED
THE DATA A FRAMEWORK EXTRACTING VALUE
Asking Questions of Big DataANALYTICS &
VISUALIZATIONALGORITHMSFACTS
Facts are complicated and rarely “just the facts”. Questions include:
Where do the facts come from? How were they collected?By whom? Under what circumstances?
Rendering facts visible shape how we see things. Questions include:
What is being assumed?What is visible/invisible?Does it scale?Who is the audience?Is there local knowledge?
Are only as good what we base them on. Questions include:
What is being assumed?What is being erased?What is being analysed?What are the “models”?What is the desired outcome?