Post on 28-Nov-2014
description
By: Felipe De la GarzaOct/10/2013
Advertisement for Children's Toys: The Aim by Gender
Toys for Boys• Toys aimed for boys promote
very physical actions.
• They focus on skills such as competition, racing, invention, exploration, and problem solving.
• They teach boys warrior-like roles.
Hero / Macho-Man
• strength,
• Danger, risk, courage,
• adrenaline, rescue, duty,
• Violence
• Anger
• Fighting
• Killing
Toys for Girls
• Toys designed for girls are generally associated with nurturing
• Big focus on beauty and physical appearances
• Old-school women duties
• If Barbie was human sized, she would stand 5 foot 6 inches tall, weigh 110 pounds, and have a 39 inch bust, 18 inch waist and 33 inch hips.
• It focuses on physical beauty and appearance.
• "We girls can do anything"
Grill vs. Kitchen
Doll vs. Action Figure