The B2B buyer is changing. Get the inside details on Gen Y as a decision-maker.
Transcript of Gen Y: The New B2B Buyer
1. Gen Y Rising: Preparing for the New BtoB Buyer
Dick Strassburger
VP, Integrated Media Strategies
June 2010
2. meet Gen Y
75 million
born 1980 - 2000
3. children of baby boomers
4. younger siblings of gen Xers
5. call me millennial
Source: US Census Bureau
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6. meet Gen Y
higher expectations
feels special, optimistic
adult-busy childhoods
connected 24/7, interdependent
techno-savvy
serves the community
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7. what are they like in the workforce?
game changing
feels indispensible
8. loves a challenge
9. works best with friends
10. good with finances
11. sets work/life balance
12. goal oriented
13. recognition hungry
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14. Millennialsare the first digital generation
Impact on todays interactive media landscape
Google
social networking
widgets
gaming
technology
I dont use Twitter.
15. media consumption
Immediacy. Personal.
cell phone
16. text
17. social networking
18. internet
19. photo sharing
20. instant messaging
21. radio/TV/print (online)
Talk to me on my terms.
22. media consumption
Digital reach
Get in my
world.
23. Media: its not the channel, its the delivery
Mobile is not TEXT.
Mobile is how you receive
email, text, internet, social media, apps. whats next?
I get it when I want it.
24. digital preference
Mobile Vs PC
25. Mobile: how business gets conducted
Whats in your hand?
M-commerce
Opinion-seeking
Product searches
Local Search
How does B2B apply?