Paolo Pininfarina

Designing to Perform

Riyadh, January 25 , 2010

DESIGNING TO PERFORM

SUSTAINABILITY

ESSENTIALITYINNOVATION

Aerodynamics

Aeroacoustics

Ergonomy-Human Interface

Harmony of Volumes

Bio DesignErgonomy-Human Interface

Safety

Light Materials

New Propulsion Systems

New Architectures

Lean Manufacturing Processes

Bio Design

Functionality

Durable Design

GOOD DESIGN

=

ELEGANCE

DESIGNING TO PERFORM

Pininfarina BlueCar (2008)

DESIGNING TO PERFMORM

Ferrari 458 Italia ( 2009)

DESIGNING TO PERFORM

Thinking like a designer

can transform the way

you develop products,

service, processes – and even

strategy.

(Tim Brown, CEO of innovation and design firm IDEO

Harvard Business Review – June 2008)