Gaza 2014 Social War - UniBo Scienze Politiche, corso di "Leadership e comunicazione", prof. Sofia...

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How Social Media affected Operation Protective Edge - the military operation run by Israel agaist Hamas in Gaza July-August 2014? What strategy, targets and content were managed by the parties? At what extent they were able to engage and shape public opinions around the world? We analyise this asymmetric war, fought by Israel as a consensus building campaign against Hamas propaganda.

Transcript of Gaza 2014 Social War - UniBo Scienze Politiche, corso di "Leadership e comunicazione", prof. Sofia...

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Simona Bonfante

UniBo, Sc. Pol.

Forlì 13|11|2014

Gaza Social War #IsraelUnderFire

#GazaUnderAttack

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+Operation Protective Edge

(16, 16, 19 yrs old) are

kidnapped in West Bank’ Gush Etzion settlement -

70.000 people.

This is a

+Operation Protective Edge

During the following 11 days,

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Most come from Israeli prisons. They were

released by Israel following the agreed conditions

for the release of Gilat Shalit, kidnapped and

detained by Hamas for 2 yrs.

Rockets being fired by

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+Operation Protective Edge

Israel Security Agency arrests two members of a jihadist group affiliated to , accused to be the kidnappers

Hamas Political Chief denies Hamas involvement. He will later admit it’s Hamas who financed the kidnapping, executed by non-members of Hamas.

Near Hebron, West Bank, the

+Operation Protective Edge

claims rockets fire from Gaza toward Israel –

a first shot of around 40.

works but rockets hurt.

. Aviation only.

Target: Hamas missiles launch locations.

+ Israel on air, Gazans on the gound

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+Operation Protective Edge

Israel accepts proposed by Egypt

Hamas says NO – despite AP President favour

The government sets the

objective:

+ Israeli Feet on Hamas Ground

+ International Public Opinion vs. Israel

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+ Cease-fire

+Operation Protective Edge

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UN announces an inquiry commission over war crimes by both parties in Gaza aug 2014 war. , apponted among members, declines

it’s the same proposal submitted by Egypt a month and a half earlier. This time Hamas signs in and declares it “a victory”

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+Operation Protective Edge

2200 palestinians (controversial count on effective civilian

deaths)

66 israeli soldiers

5 israeli civilians

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+ Hamas Propaganda War

+Hamas Propaganda War

Websites such as electronic Intifada

Facebook /Twitter / YouTube

Al Qassam Brigades (Hamas Military Army) Twitter

Account @Qassam_english

text messages

* Source http://www.inss.org.il/index.aspx?id=4538&articleid=7430

+Hamas Propaganda War

Palestinians/Arabs (Arabic)

Hate the enemy, join jihad – nurture hatred

through images, video, mainly manipulated

International/Israeli Public Opinion (English)

Blood & disproportioned devastation in Gaza

UN targets (direct call to distant audiences)

+Hamas Propaganda War

Fake content becomes fait accompliSource http://www.jspacenews.com/pro-gaza-social-media-campaign-using-fake-pictures-slander-israel/

Pressure by Hamas on Media

Radio Popolare’s correspondent Gabriele Barbati

denounces pressure by HamasSource

http://kuliscioff.com/2014/07/31/giornalisti-sotto-minaccia-di-hamas/

Thruth in the end, too late

An indian tv reporter films Hamas rockets firing live Souce http://www.youtube.com/watch?v=A_fP6mlNSK8&feature=player_embedded

+ Israel Consensus Campaign

+Israel Consensus Campaign

Israeli Official Twitter, Facebook, YouTube

IDF office, @IDFspokeperson + IDF spokeperson @LTCPeterLerner

PM Benjamin Netanyahu official (eng/hebrew) @IsraeliPM

PM Spokeperson @MarkRegevPMO

FMI Avigdor Liberman @IsraelMFA + @Israel

(…)

Influencers, bloggers, think tanks

@NGOMonitor

@GathesonInstitute

@ElderOfZiyon

@StandWithUs

(…)

+Israel Consensus Campaign

Jewish/Israeli (Hebrew/English)

Make it clear we’re fighting because we’re under fire

Celebrate army & Iron Dome strength

Renew the persecution feeling

Us Public Opinions (Europe, who cares?)

Data & Facts

Blame Hamas’s use of civilians

NEVER SHOW ISRAELI BLOOD

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+ @kuliscioff

kuliscioff.com