REWARDS MATTER

Gavin Hewitt| VP of Sales | gavin@bigdoor.com

04/08/2023 BigDoor 2

BIGDOOR POWERS GAMIFIED REWARD PROGRAMS

THAT INCREASE CUSTOMERACQUISITION,

ENGAGEMENT &

RETENTION

04/08/2023 BigDoor 3

Rewards vs. Badges

Why

Who

What

04/08/2023 BigDoor 4

WHY Do Rewards Matter?

• Bigger impact on user behavior

• Redeemable currency provides a granular enticement mechanism

• Redeemable currency builds relationship equity

• Embodies the thank you economy

04/08/2023 BigDoor 5

Rewards Impact Participation

*Forrester

04/08/2023 BigDoor 6

Well Understood Agreement

*Forrester

04/08/2023 BigDoor 7

BigDoor’s Own Cohort Analysis

Registration Engagement Loyalty0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

Rewards & BadgesBadges Only

04/08/2023 BigDoor 8

HOW Are Big Brands Using Rewards?

04/08/2023 BigDoor 9

NFL’s Value Based Onboarding

04/08/2023 BigDoor 10

Yamaha Leveraging Enticement

Extended To Mobile

04/08/2023 BigDoor 12

Experiential Rewards

04/08/2023 BigDoor 13

Discounts & Access

04/08/2023 BigDoor 14

Fame As A Reward

04/08/2023 BigDoor 15

Even Generic Rewards Work

04/08/2023 BigDoor 16

Sweepstakes As Rewards

04/08/2023 BigDoor 17

Reward Progression

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WHAT Are Some Best Practices?

1. Dollar backed or non-dollar backed?

2. Leverage rewards for onboarding

3. Always have a “sink”

4. Sweepstakes as rewards

5. Provide experiential rewards

6. Redeem early, redeem often

7. Highlight progression

Thank you

Gavin Hewitt| VP of Sales | gavin@bigdoor.com

REWARDS MATTER