Post on 19-Nov-2014
description
ZANOX MOBILE PERFORMANCE
• Total global mobile advertising revenue is expected $3.3 billion in 2011 up to $20.6 billion by 2015
• Europe to experience largest growth in coming years
• Expected $569 million in 2011 to grow 800% by 2015
• U.S. mobile advertising revenues• Projected $1.2 billion in this year• Estimated $3 billion by 2014
MARKETSCAPE
SOURCE: http://goo.gl/tPJXL SOURCE: http://goo.gl/LxU7Q
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ZANOX MOBILE PERFORMANCE BAROMETER
Berlin | 08.04.2023 | zanox
• Data from more then 1,000 programs within the international zanox network
• July 2010 to July 2011
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M-COMMERCE VS. E-COMMERCE
Berlin | 08.04.2023 | zanox
m-Commerce - 597% YoY growthe-Commerce - 69% YoY growth
0M
1M
2M
3M
4M
5M
0k
20k
40k
60k
80k
100k
Jul 10 Sep 10 Nov 10 Jan 11 Mrz 11 Mai 11 Jul 11
Number of Transactions
m-commerce
e-commerce
+597% YoY
+69%YoY
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M-COMMERCE VS. E-COMMERCE
Berlin | 08.04.2023 | zanox
m-Commerce - 481% YoY growth e-Commerce - 35% YoY growth
0%
100%
200%
300%
400%
500%
600%
Jul 10 Sep 10 Nov 10 Jan 11 Mrz 11 Mai 11 Jul 11
Revenue Index
m-commerce+481% YoY
e-commerce+35% YoY
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MOBILE IS SPREADING
Berlin | 08.04.2023 | zanox
0%
20%
40%
60%
80%
100%
0
300
600
900
1.200
1.500
Jul 10 Sep 10 Nov 10 Jan 11 Mrz 11 Mai 11 Jul 11
Program Segmentation (# of programs)
e-commerce trx only
both channels
% both channels
+74% YoY
+21%p. YoY
• 58% of the programs now have mobile transactions
• July 2010 – just 37%
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DEVICE PERFORMANCE
Berlin | 08.04.2023 | zanox
Three Major Players – with the iPad leading the pack• iPad 40%, iPhone 38% , Android 16%• 2010: iPad 25%, iPhone 57% , Android 7%
iPad
iPhone
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DEVICE PERFORMANCE
Berlin | 08.04.2023 | zanox
• Android is gaining momentum
• A smaller piece of a much bigger pie for iOS
YoY Change in Share of Transactionsin percentage points
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REVENUE PER TRANSACTION
Berlin | 08.04.2023 | zanox
• iPad sees nearly twice the revenue per transaction• iPhone sees double the amount of transactions• aside from Android, all other devices are lower volume
iPad
iPhone
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