Gamify My Health – 12 Oct 2012

Gamify my healthToby Beresford

Gamify My Health – 12 Oct 2012

About me

• Founder - Leaderboarded.com• Editor - GamificationOfWork.com• Run

– Gamifiers meetup– GsummitX meetup London– Gamification Gurus leaderboard– Social Data meetup

• Previous– Nudge social media– Healthcare tech s/w – telemedicine, disease mgmt

Gamify My Health – 12 Oct 2012

What is gamification?

• Application of game mechanics and game thinking in non-game contexts.

• Should be:– Fun– Feedback– Friendly

• Umbrella term for ‘stealing the good stuff from game designers’

Gamify My Health – 12 Oct 2012

Gamification

Good for

• Training new habits

• Engagement and retention

• Having fun

• Performance management

Bad for

• Raising Awareness

• Incentivising boring or unrewarding tasks

Gamify My Health – 12 Oct 2012

Where to focus gamification in health?

• Patient behaviour in the home – save care costs

• Community ownership – empowered and fun

• Existing data – no-one likes data entry

Gamify My Health – 12 Oct 2012

Examples

• Cellnovo• Run Zombies Run!• Slim Kicker

Gamify My Health – 12 Oct 2012

Leaderboarded

• Engage your tribe

• Powered by any social and business data

• Social media friendly, personalised, white label leaderboards

• Manager led gamification platform– any manager / doctor / clinician can create and run their

own leaderboard

Gamify My Health – 12 Oct 2012

Gamification Gurus

Gamify My Health – 12 Oct 2012

Fountain PCT Diabetics Leaderboard• Data Sources

– Insulin pump use– Zombie runs– Slim Kicker health

points– Positive Tweets…

Insulin useZombie RunsPositive TweetsSlim Kick points

Gamify My Health – 12 Oct 2012

Example via a spreadsheet

Gamify My Health – 12 Oct 2012

Easy to do

Gamify My Health – 12 Oct 2012

Weighted variables

Gamify My Health – 12 Oct 2012

Leaderboarded

Gamify My Health – 12 Oct 2012

Thanks. Get leaderboarded!

• @tobyberesford

• http://www.gamificationofwork.com

• http://www.leaderboarded.com