Gamification for Gamers

All hail our gaming-literate overlords

The Next Big Thing

The Next Big Thing

The Saturation Problem

Gaming Literacy

Deep Motivational Techniques

Mastery, Autonomy, Purpose

8 ways to design for deeper engagement

Gamification for Gamers

Peter Klement

Project Manager

Working for GEELab

Based in Karlsruhe

Writes about Games and Comics

Always carries a swiss army knife

Twitter: @ZeroNiner09

Martin Nerurkar

Game & Interaction Designer

Freelancer

Based in Karlsruhe

14 years of design experience

Loves hats

Twitter: @mnerurkar

Web: www.martin.nerurkar.de

The problem of a saturated audience

Evolve or Die

1890s

1960s

2000s

2013

The Problem

Step 1: Audience grows media-savvy

Step 2: Ads escalate to capture attention

Step 3: Repeat

2009

2010

2012

The Problem, Part 2

Step 1: Audience grows media-savvy

Step 2: Games escalate to capture attention

Step 3: Repeat

The Solution

A deep experience

Built on intrinsic motivation

Minecraft

Minecraft

Minecraft

Writing on the Wall

Gamification will suffer the same fate

The gaming-literate audience exists

Fun facts from the esa:

- The average gamer is 31 years old

- 59% of all Americans play video games

- People of all ages are playing video games.

The stereotypical gamer disappears.

game design motivational patterns

How to build a Monster

Basics

Basics

Mastery

Basics

Autonomy

Mastery

Basics

Purpose

Autonomy

Mastery

Clear Feedback

Clear Goals

New Things

New Things

Novelty

New Things

Discovery

Novelty

New Things

Mystery

Discovery

Novelty

Story

Story

Personal Fantasy

Story

Authored Narrative

Personal Fantasy

Story

Fictional Universe

Authored Narrative

Personal Fantasy

Opposition

Opposition

Challenge

Opposition

Flow

Challenge

Pure Enjoyment

Pure Enjoyment

Sense-Pleasure

Pure Enjoyment

Abnegation

Sense-Pleasure

Social Connections

Social Connections

Fellowship

Social Connections

Competition

Fellowship

Expression

Expression

Creativity

Expression

Transgression

Creativity

Allow for mastery in your tasks

- Provide Feedback

- Properly challenge the skills

Create Deep Systems

- Provide relatable goals

- Offer meaningful rewards

Actions over System

Thank you!

Speaker Contact

Peter Klement

peter.klement@geelab.rmit.edu

@zeroniner09

Martin Nerurkar

mnerurkar@sharkbombs.com

@mnerurkar