Social Media & Social Game How they works mutually

By Abang Edwin SA - @bangwinissimo – bangwin.net

Presented on

This presentation will contained

Playing tendencies on human

Social platform that change the world

The economics of social gaming

The future of social gaming

Playing tendencies on human

human defined as playful creatures (Johan Huizinga - 1872-1945)

Play!

Play!

Play!

Play!

Play!

in every real man, a child is hidden that wants to play

(Nietzsche)

That’s why everybody loves to play

Games Network Games Social Games

Games Network Games Social Games

Face-to-face Local Network Social Media

Social platform that change the world

There are two things that changed when social media & social game work together

Social game using social media as a platform

Local Network

Game

Global/ Internet Game

Social Media

Social Media using gaming approach to gain loyalty (Gamification)

Social Media

Loyalty & Monetization

Gamification

The economics of social gaming

How big is social gaming?

Source: Future Sessions – The Future of Social Network Gaming

How big is social gaming?

Over 300m active players a month

Source: Future Sessions – The Future of Social Network Gaming

How big is social gaming?

Over 300m active players a month

$6bn spent on virtual goods in 2011

Source: Future Sessions – The Future of Social Network Gaming

How big is social gaming?

Over 300m active players a month

$6bn spent on virtual goods in 2011

Social gaming industry to be worth $10-15bn by 2015

Source: Future Sessions – The Future of Social Network Gaming

Top social games – July 2012

Source: Future Sessions – The Future of Social Network Gaming

Top social games – July 2012

#1 Texas Holdem Poker - 33,200,000

#2 Cityville - 28,600,000

#3 Bubble Safari - 28,100,000

Source: Future Sessions – The Future of Social Network Gaming

#4 Farmville - 21,900,000

#5 Bubble Witch Saga - 19,800,000

Who are social gamers?

Source: Future Sessions – The Future of Social Network Gaming

Who are social gamers?

More than 50% are over 40

Source: Future Sessions – The Future of Social Network Gaming

Who are social gamers?

More than 50% are over 40

Source: Future Sessions – The Future of Social Network Gaming

Average social gamer is a woman aged 43

Who are social gamers?

76% continue to use a desktop for social gaming

Source: Future Sessions – The Future of Social Network Gaming

Who are social gamers?

83% of social gamers use Facebook to play games

Source: Future Sessions – The Future of Social Network Gaming

The future of social gaming

[short-terms prediction]

Facebook will still be the #1 place to play social games

[short-terms prediction]

Social games will become more like traditional video games (and vice versa)

[short-terms prediction]

Increased competition/ consolidation in the market

[long-terms prediction]

The rise of alternative platforms (Zynga / Google+)

[long-terms prediction]

Mobile becomes the dominant device

[long-terms prediction]

New and updated monetization models

[long-terms prediction]

The rise and implications of social gambling

That’s all, folks Thank you!